Solimar’s approach minimizes the use of traditional “push” marketing like print ads, television spots, and trade shows – all designed to push someone into doing something, but often in an unfocused, ineffective, and expensive manner.
Marketing with a Purpose “pulls” audiences closer to your tourism brand by increasingly exciting and educating them through valuable, engaging and interactive content in the places they’re already looking.
This innovative approach based on inbound marketing concepts allows destinations and businesses to structure their consumer marketing around generating sales leads and trade marketing around converting leads to sales.
In the free e-book you'll learn:
Training & Education;
-Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets
Training & Education