Tourism Marketing Portfolio
Solimar International provides tourism marketing, graphic design, and distribution solutions customized for unique tourism products and destinations. Solimar’s in-house design capabilities, proficiency in multiple languages, and diverse global network of sustainable tourism partners provides clients with the marketing solutions needed in order to optimize outreach to the market.
Solimar works closely with local communities and business owners to develop vibrant new brands for destinations, lodges, tour operators and community tourism enterprises. We run branding workshops, send out surveys and conduct face-to-face interviews with those who know the destination or organization best, in order to create the most representative logo and tagline for each. Supplementary services include branded stationery, signs, postcards and other materials to promote the product. Take a look at our portfolio and be inspired!
Combining expert design with in-depth programming and SEO knowledge, Solimar has developed websites for tourism businesses, Destination Management Organizations (DMOs), emerging destinations and community tourism enterprises. The sites showcase the best of the products with thoroughly researched content, professional photography and video, and include interactive maps, trip planners, intuitive navigation, and links to social networks in order to inform and ultimately convert more customers. Check out our portfolio with links to each of the websites Solimar has designed!
Solimar has partnered with National Geographic to create these detailed, beautifully designed Geotourism MapGuides. As a website or a printed map, these promotional tools showcase attractions that best sustain the natural and cultural attributes of a place, particularly those that benefit local communities. In collaboration with a local Sustainable Tourism Stewardship Council, the attractions are chosen through an extensive nomination process conducted with local residents and businesses. Developing these Mapguide products serves as a tool to engage local communities and raise local and international awareness while promoting the principles of sustainable tourism. Discover our portfolio of MapGuides here!
Solimar's design portfolio is as diverse as the destinations we work in. It includes promotional materials such as brochures, postcards, advertisements, and banners, as well as conservation campaign materials, mini travel guides and tourist maps. Materials are tailored to the target audience, incorporate the organization's brand, and take into account local challenges such as climate or distribution issues in order to produce the most effective and far-reaching promotional campaigns for each business or destination. Take a look at our collateral portfolio to see our full range of offers!