Internet Marketing Strategy, Island of Moheli, Comoros

Project Description: Developed an Internet strategy and brand identity for Island of Moheli. Launched a website and Internet marketing campaign to target ecotourists and adventure travelers in Europe and North America.

Eco-tourism Web Portal Development, Madagascar

Project Partner: Conservation International

Project Description: Partnered with Conservation International to develop website architecture and creative brief for www.visitmadagascar.com. Managed design team and development team during production. Identified sources of web copy and images. Recommended process to transfer site to local Malagasy organization

Tourism and Fundraising Strategy, Lewa Wildlife Conservancy, Kenya

Project Partner: Lewa Wildlife Conservancy

Project Description: Created a Conserve-An-Acre fundraising program for the Conservancy. Worked with safari camps and lodges on the Conservancy and community lodges around the Conservancy in Northern Kenya to inventory tourism assets, assess transportation needs, and recommend management and operational improvements for specific businesses and marketing strategies for the businesses and region. Conducted conceptual planning for a project to reduce over-grazing in the region and integrate protected lands with local nomadic grazers.