Supporting Global Development through Sustainable Tourism

Solimar's Tourism Results

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    Results make it possible to set goals, measure progress, and to evaluate the success of any project. At Solimar, we have developed numerous projects committed to tourism development and creating positive experiences for local people, local businesses, and tourists themselves. Solimar has gained a strong reputation internationally as a leader in the field of sustainable tourism development. Since 2006, Solimar has initiated or completed 80 projects in more than 40 countries around the world. Over the past 12 years Solimar has:

    • Introduced more than 80 emerging destinations to the international marketplace

    • Assisted over 2,500 small tourism enterprises in more than 40 countries

    • Supported biodiversity conservation in more than 180 parks and protected areas

    • Created 22 Sustainable Destination Partnerships in partnership with the National Geographic Society

    • Trained more than 5,000 people in better tourism management, marketing, and environmental conservation practices

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    Our clients range from small, rural villages and community-based tourism enterprises, to national hotel chains and international tourism organizations. Take a look at some of the results from two recent projects:

    NGS San Andrés Colombia

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    This project began on September 2013 and is still being implemented. The Geotourism Program for the archipelago of San Andrés, Providencia, and Santa Catalina is helping local communities improve their market position within the tourism sector by providing potential visitors with local knowledge of the archipelago’s unique tourism attractions. The project’s core deliverable is a National Geographic co-branded website that will motivate people to visit the region.

    san andres3

    So far the results of this project are:

    The creation of a National Geographic co-branded website that provides information on local, authentic tourism businesses, sites and attractions in the region

    •  The creation of a strategic business plan and marketing strategy to guide the long-term sustainability of the program

    • Establishment of a Geotourism Stewardship Council of local tourism representatives to guide and sustain the program over the long-term

    • Initiated Geotourism MapGuide launch events with participatory Workshops and events held with key stakeholders to engage local participation in gathering local stories about sites, attractions and businesses.

    Sierra La Giganta Corridor of Baja, Mexico

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    This project began on January 2013 and just finished on June 2014. Solimar developed a master plan to guide the successful implementation of sustainable tourism development in this area. See some results below.

    Solimar International:

    • Created three business plans that document viable tourism concepts that can be developed in the region

    •  Promoted the business cases with potential donors and investors to secure the funding required to launch the sustainable tourism concepts

    • Developed a Destination Management Strategy that clearly defines sustainable vision (attractions, amenities, access, human resources, marketing, and pricing)

    • Helped with the development of products and services such as eco-lodges, transportation, guide services, arts and crafts that will help Sierra la Giganta appeal to a wide range of tourists and tour operators.

    project1 project2

    Look at our various projects and be sure to look at our tourism development consulting services and learn more about the work that Solimar is doing to support global development through sustainable tourism. Click below to download our free Tourism Destination Management toolkit!

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    Last modified on Saturday, 02 August 2014 02:43

    1 comment

    • Comment Link Santhana Monday, 20 October 2014 17:45 posted by Santhana

      I would like to discuss a project with you in Thailand for GeoTourism. I try to call you but not possible. Could I have mobile contact?

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