Since September 2013, Solimar International has been supporting USAID's BIZ+ Program in Sri Lanka. The country has been opening its doors to the world to improve its economy after a violent 26-year conflict that ended in 2009.
USAID's BIZ+ program aims to stimulate economic growth, job creation, and to increase household incomes in the economically lagging regions of Sri Lanka by providing small and medium-sized businesses with the technical know-how and financial resources they need to succeed.
Using our expertise in tourism training and education, Solimar is currently supporting two local tourism businesses in Eastern Sri Lanka by providing technical skills training in developing and managing tourism. By assisting Ecowave Travels in Arugam Bay and East N West in Batticaloa/Passekudah, we are working to increase not only awareness about the Eastern Sri Lanka region but grow tourism-related jobs as well.
Lucia Prinz, our Product Development and Training Specialist, is currently in Eastern Sri Lanka providing the businesses with support on product enhancement, establishing systems, tourism training, and creating promotional materials.
Even at the early stage of the project, Lucia has already received praises for her impressive business plan from the project manager of BIZ+ and one of the directors at Ecowave.
Solimar recently caught up with Lucia to get updates from the project.
Solimar International: Can you tell us more about the two local businesses, Ecowave and East N West, we are supporting through tourism training in Eastern Sri Lanka?
Lucia Prinz (LP): Both of the businesses are social enterprises. Ecowave’s goal is to provide employment opportunities to community people. They work on two main areas, one is organic agriculture and the other is tourism. In organic agriculture, local farmers provide them with vegetables that they sell to hotels and residents in Arugam Bay. In tourism, they strive to involve locals in their operations: Ecowave employs local women as cooking instructors for the cooking class, and both areas provide tourism training and employment opportunities for positions like tour guides, drivers, and fishermen. The Fisherman Association that provides the service of taking the tourist in their catamaran on a tour in a lagoon has benefited from this support, for example.
East N West also works to provide employment for the people of the communities that they visit in their tours. They also charge LKR (Sri Lankan rupees) 100, which is less than U$ 1, as a social fund; when the fund reaches a certain amount they will analyze the needs for each community and help them to acquire something that they need.
Solimar: Who are the partners and stakeholders for this project?
LP: The main partners are Ecowave and East N West, in addition to an Italian nonprofit organization called Institute for International Economic Cooperation (ICEI), which is based in Milan. ICEI is a Member of the UN World Tourism Organization and works in sustainable and responsible tourism in different countries.
Solimar: What kinds of tourism training have you already provided to our partners?
LP: I have completed training of a sales manager at Ecowave in Arugam Bay in selling techniques and in financial procedures. For East N West, I have done training on online marketing. For both companies, I have advised on improvement of their tours.
Solimar: What are the next steps in the project?
LP: I am going to develop a 30-hour Guide Training for the guides of both Ecowave and East N West. The guides currently have very little knowledge about the history and nature of their areas. I am also going to provide them with interpretation techniques in guiding so that they can deliver information in a more fun and professional way, in addition to improving their overall professionalism as tour guides. This will start in November.
The Guide Training course focuses heavily on dynamic activities and opportunities for participants to practice and apply their new skills. In the training sessions the guides will be instructed in interpretation and natural and cultural history together.
Solimar is pleased to be part of the USAID VEGA/BIZ+ Program and we are looking forward to this next phase of activities.
Does your company require the tourism training that Lucia is providing to our partners in Eastern Sri Lanka? If you are interested in learning how to improve your own tourism staff, download Solimar's Tool Kit on Tourism Workforce Development.