In late 2014, Solimar International began working with the Great Himalaya Trail (GHT) in Nepal. The GHT is a network of trails that currently span across the Nepali Himalayas. The experiences offered along these trails are rough, but unforgettable. Trekkers are afforded spectacular views of the most breathtaking mountain range on earth, they have meaningful exchanges with Nepali people and push their own physical limits in some of the world's most challenging trails. The GHT also seeks to promote responsible tourism in Nepal, and is used to unite the trekking industry around this concept.
Nepal is on the bucket list of most adventure travelers, specifically, the Everest Base Camp Trek, which is accessible but adventurous and provides a glimpse of one of the world's great natural wonders. As a result, most tourists to Nepal visit the same well trodden destinations. The GHT encourages tourists to get out and explore the rest of the mountain range, which stretches across the entire country.
The GHT is currently being managed by the Samarth-Nepal Market Development Project, which is funded by DFID and contracted to Adam Smith International. They inherited this tourism product from a former DFID project and needed support from tourism experts to help transition the GHT to new management.
Management of the GHT comprises several components, namely product development, marketing and trail management.
Solimar was initially asked to focus on GHT tourism branding, a destination assessment and identify an organization to take over the GHT website. During this contract period, our team traveled to Nepal and met with GHT stakeholders from associations, tour operators, guides and government organizations. We provided Samarth-NMDP with seven possible scenarios for moving forward.
We were delighted to renew our contract with Adam Smith for 2015, and in the coming year Solimar will be working with GHT stakeholders to build a fresh website for the GHT, including compelling content for social channels and support the transition to a new management structure.
The GHT has the opportunity to be a truly iconic product for Nepal: it provides both a base for activities and a unifying concept for the variety of attractions the destination has to offer. It exemplifies the concept of site doing, not site seeing. Solimar is looking forward to working with Samarth-NMDP in 2015 to help the GHT realize its full potential.