In this day and age, tourism’s growth is a force which simply cannot be ignored. This year, the tourism and travel industry will accelerate faster than the global economy, making up 10% of Global GDP and 9.5% of employment worldwide. It’s clear that the decisions affecting tourism will have tremendous impacts on lives everywhere.
Washington, D.C. is at the heart of this change - a vibrant world capital itself, it’s host to diplomatic envoys from all over the world. Seeped in the cultures of hundreds of nations, it is at the forefront of development and growth.
D.C. is home to world travelers, with over 400 international associations, 1,000 internationally owned companies and more than 180 embassies and international culture centers in the Greater Washington region. In all, D.C. is a prime city for introducing a destination to the North American travel market.
Here are 7 reasons why Washington DC is the perfect place for US marketing representation:
1. DC is a Pedestal for International Relations
Washington is where decisions regarding tourism issues are decided upon and/or announced. Being close in a relational and geographical sense to the center of decision-making is integral, because just as in any other industry, knowledge is power. DC offers a world of exactly that, through the endless connections, meetings and conferences held there. For example, just last week, we found ourselves learning secrets about tourism’s future in Bhutan, from the mouth of the Bhutanese Prime Minister himself. This kind of information is priceless for tourism marketing representatives.
2. Partnerships with DC Embassies are Invaluable
The fact of the matter is this: Embassies and US Tourism Marketing Representatives are like our left and right hands. Though they both possess different skills and abilities, they both work towards the same goal and work better together. So collaboration isn’t just smart, it is essential.
In many of our projects, having a close proximity to the plethora of embassies lining the DC streets has not only been convenient, it has been absolutely instrumental in ensuring streamlined and efficient communication.
3. Endless Opportunities for Partnership
National Geographic, the various Smithsonian Institutes, as well as World Wildlife Fund (WWF) are among the many potential partners in DC who are outstanding partners for destinations. Tourism development (especially sustainable tourism development) are priorities for DC groups as well as destinations. If that’s not enough, DC is also home to great travel trade- tour operators and travel agents, essential parts of a compelling sales strategy.
4. It is an International Hub
In the past few years, Reagan National Airport and Dulles International Airport together have amassed over 40,000,000 passengers yearly, and are served by over 42 different airlines. Travel is a DC priority. In 2013, 6,988,903 international passengers arrived at Dulles International Airport.
Any North American tourism marketing representative knows the dread and fear caused by the word Visas. Having the Embassies at our fingertips can make all the difference in making things run smoothly, especially when time is tight.
6. Mutually Beneficial Public Relations
Little needs to be said about how effective partnering with the forces in DC can be when it comes to attaining stronger public relations and advertising. We’ve seen that when tourism marketing representatives and embassies agree on the image and message they want to present, they are able to work together to create far more effective public relations than they would be able to on their own.
7. High Level Officials Representing at Road Shows in DC
There’s no doubt that no other North American city has a larger concentration of high level officials than DC. Almost any global destination automatically has high level officials in the area by nature of diplomatic positioning; a DC-based marketing representative will be able to woo them to tourism events and activities promoting destinations, giving events more prestige and bigger opportunities for PR and marketing.
For more advice on marketing representation and sustainable tourism, feel free to try our “ask an expert” page.
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