Our planet’s cultural and natural heritage sites are irreplaceable sources of travel inspiration. They include destinations as unique and incredible as Peru’s Machu Picchu, East Africa’s Serengeti National Park, the Galapagos Islands of Ecuador, Australia’s Great Barrier Reef, and the Pyramids of Egypt. These amazing places make up our world’s heritage and often appear on the top of many travelers' “must see” lists.
We’re celebrating heritage this month at Solimar, and what better place to start than by highlighting UNESCO’s amazing collection of over 1,000 World Heritage Sites! Since 1972, the UNESCO World Heritage Committee has been spotlighting the planet’s most fascinating—and sometimes most threatened—places and civilizations.
A site is designated as a UNESCO World Heritage site for many of the same reasons that millions of tourists choose to visit these places each year - they are incredible legacies left from our past and some of the most treasured spots on our planet. Given their popularity, responsibly managing tourism is an absolutely vital component to ensuring that they can be enjoyed by future generations. Developing tourism sustainably protects and maintains heritage sites, improves tourist experiences, and boosts local economies through generating increased opportunities from tourism.
Solimar has had the opportunity to contribute to managing tourism sustainably in and around several World Heritage sites over the years, including:
1) Panama/Costa Rica (La Amistad National Park): Solimar formalized a bi-national sustainable tourism alliance between Costa Rica and Panama to promote and further develop sustainable tourism activities in the transboundary region of Parque Internacional La Amistad. Alongside this alliance, Solimar facilitated the creation of “La Ruta Amistad”, a cultural route linking Costa Rica and Panama, and designed marketing materials to help visitors travel more sustainably. Learn more about our project here.
2) Ethiopia (Konso Cultural Landscape): Solimar created seven community tourism enterprises, which provided jobs and revenue for the communities living in the Central and Southern Rift Valley. Solimar also created a Traveler’s Philanthropy Program to encourage tourists to participate in conservation initiatives and worked alongside government institutions to improve the current tourism and conservation policy environments. Learn more about this project here.
3) Izabal, Guatemala (Archaeological Park and Ruins of Quirigua): Solimar worked directly with local stakeholders to help position Izabal as a world-class, stay-over destination. We established the Izabal Geotourism Alliance, a Destination Management Organization (DMO) comprised of public and private sector stakeholders, and provided marketing services as an incentive to participants, which encouraged the protection of resources like the Quirigua ruins. Solimar also designed the Izabal Conservation Fund, a travel philanthropy fund to support regional conservation efforts. Learn more about this project here.
4) Jordan (Petra and Wadi Rum Protected Area): Solimar is helping to promote and increase Jordan’s competitiveness as an international tourism destination by establishing the proper institutional and regulatory framework that enables a private sector-driven approach to spur tourism growth while preserving the nation’s historic and natural treasures. Solimar is contributing to the achievement of this solution through marketing activities, improved destination management, human resource development and tourism product development. Read more about this project here.
5) Mali (Cliff of Bandiagara/Land of the Dogons): Solimar helped to diversify the economy of the Dogon people by building awareness of Dogon Country as a tourist destination and promoting its many tourism assets while enhancing the capacity of local tourism businesses to service international tourism markets. This has helped to provide the Dogon people with alternative sources of income to their traditional agricultural activities and has allowed them to further develop tourism assets and enterprises. By providing this alternative livelihood, some of the environmental pressures have been alleviated that are associated with a dominantly agrarian society. Learn more about this project here.
6) Montenegro (Durmitor National Park): Solimar worked to expand and more equitably distribute economic benefits through developing both community-based and eco-based tourism experiences with northern communities around Durmitor National Park.
7) Morocco (Medinas of Fez and Marrakech): Solimar linked the craft and tourism markets through the creation of artisan and cultural heritage routes in both Fez and Marrakech. These routes include stops at artisan workshops, increasing awareness of Moroccan culture and craft traditions and helping increase artisans' revenue by allowing them to sell directly to tourists rather than selling through a retailer or wholesaler. Solimar helped to market and promote these routes to the international travel market through online platforms, thus further increasing awareness of Morocco's cultural and artisanal heritage and enhancing both the craft and tourism sectors. Read more about this project here.
8) Portugal (Douro Valley Wine Region): In partnership with National Geographic, the Douro Valley Sustainable Tourism Initiative is promoting sustainable tourism development and facilitating collaboration between relevant business owners, local governments, interest groups, and residents and helping market the region's sustainable tourism assets. Solimar is assisting in the implementation of key Douro Valley Sustainable Tourism Initiative activities such as the establishment of a Douro Valley Geotourism Stewardship Council and the development of marketing tools and strategies that contribute to the ongoing process of promoting this unique region to the world. Read more about our project here.
9) Uganda (Bwindi Impenetrable National Park and Rwenzori Mountains National Park): Uganda’s national parks and protected areas, particularly these two World Heritage sites, are the country’s main tourism attractions. Solimar worked with a broad variety of stakeholders in the tourism sector to improve the tourism products in these national parks, build strong community enterprises linked to the parks and conservation activities, and invigorated the tourism sector by connecting tourism businesses to international and domestic tourism markets. Read more about our project here.