In January, Pacaya Lodge & Spa celebrated a soft opening with a New Year’s party for staff and guests.
The resort, located 20 minutes from Granada, Nicaragua, overlooks the iconic Laguna de Apoyo and offers stunning views over the canopy to the crater lake below and Granada in the distance. The 26-room luxury resort features exceptional service, an infinity pool, gardens, restaurant, bar, spa, and beachfront access.
Solimar’s Involvement with Pacaya Lodge & Spa
Solimar began working on sales and marketing for the lodge in January 2015. Our partnership with the lodge began when we were approached by Opportunity International Nicaragua in 2012. The NGO asked us to develop a strategy to leverage tourism to fund a high school operated by the organization. Solimar delivered a feasibility analysis for a luxury resort on the site which became the blueprint for Pacaya Lodge & Spa.
Solimar is thrilled to see years of hard work come to life and we are excited for the next phase. The lodge will celebrate a grand opening in March.
A Lodge with a Social Focus
This beautiful resort has a mission to support the local school. Currently, 240 students attend Escuela Tecnica Emprendedora, where they study either agriculture or tourism, the largest industries in the country. Pacaya Lodge & Spa will serve as a lab for tourism students and will help refine the school’s hospitality and English language curriculum and provide hands on experience through internships in the lodge itself.
Furthermore, Pacaya Lodge will source its produce from the school’s working farm. The goal of the program is to train students to grow produce without the use of pesticides so that when they graduate they will have the knowledge to work on or develop their own organic farms.
Upon stabilization, Pacaya Lodge has committed to cover 40% of the school’s operating expenses. Pacaya hopes to provide students with the tools they need to succeed in Nicaragua’s rapidly expanding tourism sector and to ensure the sustainability and future of tourism and agriculture in Nicaragua.
Delivering an Exceptional Nicaraguan Travel Experience
Keeping these objectives in mind, one of our main roles in the Pacaya project was to develop the marketing and branding strategy for the lodge. Our goal was to deliver an exceptional Nicaraguan travel experience that differentiated Pacaya Lodge & Spa from other Latin American resorts.
The solution was simple: grow from within the community. While many upscale resorts in Latin America seek to shield guests from local communities, Pacaya Lodge & Spa embraces its sense of place. The lodge highlights local artists and artisans, offers unique cultural excursions, and promises the opportunity to engage with the community.
The lodge features furniture, fixtures, and art from 16 local artisans. These artisans live and work in Masaya and Los Pueblos Blancos. Rotating galleries and exhibits on the property feature local artists. Spotlighting these skilled artists and community members strengthens the local economy and creates a guest experience that is authentically Nicaraguan.
Customized excursions bring guests to nearby cultural and natural attractions, such as nature reserves, volcanos, and cultural sites. In developing these excursions, we wanted to create a one-of-a-kind travel experience and support the development of new tourism destinations.
We know that visitors are seeking more meaningful travel experiences with rich stories and authentic experiences. It was important to us to create an genuinely Nicaraguan story in order to present the colorful history and culture of the destination.
Solimar is thrilled to be working with the lodge to develop a strong brand based on the lodge’s unique location, local partnerships, and rich Nicaraguan history. We believe that a successful strategy is designed at the community level. We can’t wait for the grand opening!