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| The Convention on Biological Diversity’s Indigenous Tourism and Biodiversity Website (ITBW) Award serves to highlight indigenous and local communities’ benchmark websites of biodiversity-friendly tourism products. The award aims to motivate candidates to improve their online communication on biological and cultural diversity; to highlight their best practices in managing tourism in a biodiversity-friendly way; and to raise tourism operators and public’s awareness on biodiversity. |
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Solimar was responsible for producing a series of communications materials to promote the Award and its contributors; the winners and finalists; the Convention on Biological Diversity (CBD); and Berlin’s Reisepavillon, where the ceremony was to be held. The materials included a full-color 12-page brochure, a postcard, PowerPoint template and a logo for the 2012 ITBW Award.
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Working closely with Planeta.com and the CBD, Solimar created an outline for the 12-page brochure, and design templates for each page. Solimar sourced and edited the text alongside Planeta.com and the award’s contributors and winners, in order to maintain a clear and consistent editorial style and ensure accuracy.
Taking traditional Maori art as a visual theme, the brochure contains colorful, enticing photographs throughout, with the aim of showcasing the outstanding quality of the award’s winners and finalists.
An informative postcard, containing details of the award ceremony and accompanying workshop, was created in the same visual style as the brochure, along with a vibrant PowerPoint presentation to be displayed at the event. Additionally, three original designs were submitted for a new 2012 ITBW award logo, based on the award’s themes of indigenous culture, biodiversity and web-based technology.
Note: These materials were originally to be launched at the ITBW award ceremony in Berlin in April. However, due to volcanic ash preventing the event from taking place, the ceremony will now be held on September 10th as part of the Ecotourism and Sustainable Tourism Conference in Portland, Oregon.
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Click on the images to enlarge
 
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EXPECTED OUTCOMES
• Increasing awareness and understanding of the ITBW award, the Convention on Biological Diversity and the Indigenous Communities, Tourism and Biodiversity Workshop series.
• Encouraging more indigenous tourism organizations to employ the Web to promote sustainable practices and educate visitors on local culture and environmental conservation.
• Promoting the award’s winners and finalists, and increasing visitor numbers to their websites.
• Publicizing the award ceremony and subsequent workshop in Web 2.0 Marketing Technologies.
• Raising awareness of the upcoming 2012 ITBW award, to generate more interest among indigenous tourism organizations and encourage greater participation in the public vote.
• Emphasizing the connection between tourism and biodiversity, and the importance of traditional knowledge and practices.
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“Solimar International fills a strategic gap for really professional global consulting companies specialized in sustainable tourism. Their team includes world-renowned specialists with an extremely diversified experience, with a problem-solving attitude and flexibility that surpassed all our expectations. I look forward to working more with them”.
Mr. Oliver Hillel, Programme Officer for Sustainable Use/Tourism/Islands
Secretariat of the Convention on Biological Diversity
United Nations Environment Programme
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