Assessment & Strategy
| Assessment & Strategy | |
Where You Are and Where You Want To BeThere is one guiding principle in the process of assessment and strategic planning and that is effective and efficient action toward a common vision. Solimar uses its experience in this field to help partners review what they have, where they are, and what their changing environment holds, and build on this to plan for their future. With this information Solimar helps partners collaboratively shape their actions to move toward a common goal. Solimar has assisted businesses, communities, governments, NGO’s, and donor organizations around the world to conduct targeted assessments of their tourism products and developed strategic plans that lead to concrete short and long term actions. Solimar’s team of skilled individuals utilizes their mixture of industry and academic experience combined with local partners knowledge of the destination to analyze and assess a destination’s tourism assets, capacity, and potential. This is achieved through a mixture or participatory assessment and market analysis. Inputs often include: • Supply side inventory and analysis • Demand side profiles (existing and potential) • Internal and external influences • Resident attitudes and profiles • Destination needs, issues, opportunities, and challenges To achieve real results a strategic plan has to be owned by those that are implementing it. Therefore Solimar does not lead strategic planning efforts, rather Solimar facilitates partners conceptualize of their vision, helps them define their goals, and outline the actions that will move them in the direction they wish to take. Through assessment and strategic planning Solimar helps tourism stakeholders review their tourism assets and plan for the optimal use of these assets. |