Product Development

One of the biggest challenges for emerging tourism destinations is developing products in demand by today's travel consumers. Tourism products go beyond just a bed in a hotel room or an airport transfer. Although these are important product components, they should be packaged with additional services to provide the visitor experience in demand. Effective product development involves the ability to identify tourism services that can be packaged together and delivered to the consumer.

It's important to understand consumer demands to create effective products. Solimar's travel sales division interacts with travel consumers on a daily basis and understands the market trends. Solimar clients benefit from the combination of this hands-on knowledge with excellent industry research.

Helping Small Enterprises Succeed

Solimar understands that locally-owned small tourism businesses represent the greatest opportunity to stimulate economic development in tourism destinations. We also understand from experience that small business owners lack the resources and business training to be competitive in today's marketplace.

Tourism businesses regardless of size should strive to be operated in an efficient, sustainable, and profitable manner. In order to achieve this, the business must incorporate the values of sustainable tourism and sensible business practices.

Solimar has identified several key areas in which small businesses have been known to experience difficulty. We believe that by evaluating these simple elements of the small business practice and subsequently developing a plan of action that we will be able to provide the operation with added opportunities for success.

The major components of Solimar's small business development training include:
  • Business planning
  • Operations and business processes
  • Client communication
  • Marketing strategy and creative materials
  • Accounting/bookkeeping
  • Human resources management
  • Organizational structure