Supporting Global Development through Sustainable Tourism

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Business Planning

Tourism enterprises can have an incredible impact on their destination by creating jobs, contributing to GDP, bringing in new markets for goods and services, increasing an area’s visibility, all while protecting the local environment and preserving cultural heritage. All of these benefits do not occur automatically, and must be properly integrated into the business planning process of sustainable tourism enterprises. Solimar has assisted with or led the authoring of over 30 tourism business plans for sustainable tourism enterprises—from Africa to Latin America—to maximize their triple bottom line of Profits-People-Planet.

Through our business planning process, Solimar will develop a step-by-step document that clearly articulates demand-driven products and services, and can serve as a powerful tool to attract funders and investors. Our plans analyze opportunities and demand for products and services, sizes up competition, reveals competitive advantages, identifies target markets and strategies to reach them, and presents a clear financial picture of both revenue and expenses.

Solimar understands the tourism industry and has expertise in market analysis, competition analysis, strategic positioning and financial modeling. Our team of business development experts transform tourism assessment information and tourism product concepts into full-fledged business plans and tour packages. Our business plans take into account the conservation and development objectives and clearly articulate the resources needed to realize those goals. At the end of this process the entrepreneur holds in his or her hand a document to attract investors and guide enterprise and product development, sales and marketing, training, financial management, and operations.

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What to Expect

  • Participatory Planning -Solimar will work with you to articulate your vision into a comprehensive business plan that utilizes human and financial resources more effectively, minimizes risk, prepares for the unexpected, and has the best change for a successful venture.
  • Investment Promotion - Through a concise and compelling document that will be shared with investors to attract capital.
  • Action Plans - A “road map” with actionable steps for moving forward with developing the enterprise. In addition to clearly articulating the enterprise concept, the business plan will include:
    • Market Analysis
    • Sales and Marketing Strategy
    • Competitive Analysis
    • Operations and Training Plan
    • Community and Conservation Support
    • Key Milestones and Workplan

Project Examples


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“Solimar is one of our most valued small business partners. They are flexible, responsive, and strategic."

-Adam Noyce, New Business Director
Chemonics International

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