Southern Tanzania Consultancy Services
Provision of Consultancy Services to Conduct Locally-Based Tourism Product Development and Socio-Economic Assessment of Communities Adjacent to Priority Areas in Southern Tanzania
- Client: Cardno Emerging Markets Group
- Partners: Tanzania Ministry of Natural Resources and Tourism, The World Bank
- Project Duration: November 2016 – July 2017
The Government of Tanzania has recognized there is a scope for meaningful change in addressing the imbalance of tourists visiting the North of Tanzania in comparison to the South of the country, which holds rich opportunities for investing in tourism product development. Solimar International, with Cardno Emerging Markets Group, have been tasked to develop sustainable tourism experiences in southern Tanzania, particularly as it relates to infrastructure, tourism products and socio-economic condition in and around the four priority areas —Mikumi National Park, Ruaha National Park, Selous Game Reserve and Udzungwa Mountain National Park.
- Assess key tourism segments that have the greatest propensity for travel to South Tanzania;
- Highlight opportunities for improving economically and environmentally sustainable livelihoods;
- Identify key entry points and potential support to be provided to eligible communities, such as technical and financial assistance including possibilities for public-private partnerships;
- Determine the potential number and spatial location of beneficiaries, as well as intervention modalities and estimated costing; and
- Develop mechanisms for community participation in tourism products along the value chain.
- Develop detailed investment/product development briefs and additional activities required to catalysis the tourism sector the four priority protected areas;
- Provide detailed information quantifying the cost and time-profile of travel from the origin in key source markets to final destinations in the target areas; and
- Develop possible interventions and recommend activities focused on how to create livelihood improvements and competitive advantages through tourism product enhancement, promotion and marketing, while maximizing the impact of tourism on poverty reduction.
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