With global international tourist arrivals reaching one billion each year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe for tourism? Marketing is a major part of the problem, but it is also an integral part of the solution.
Today’s traveller can virtually tour destinations at the touch of a finger, communicate with distant islands on their way to the office and plan customized adventures through simple online platforms. By failing to connect with and captivate this virtual audience, many tourism enterprises are fighting an uphill battle. Therefore, stop marketing. Start marketing with a purpose. Without the correct combination of tourism marketing strategies, tools, and technology, your travel business will not able to find potential clients, and even more importantly, those potential clients will not be able to find you.
A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers’ demands, all within ever diminishing budget constraints. Inbound marketing—in contrast to outbound marketing (such as paid online advertisements or direct mailings)—is based on the concept of making your business easy to find and drawing customers to your website through inspiring content.
Solimar International offers comprehensive, integrated and innovative tourism marketing services and tourism consulting services for tourism businesses and destinations. From strategic planning and branding, to website analytics and customer relationship management, Solimar tailor designs marketing strategies that are aligned with strategic positioning, competitive advantages and specific goals of its individual clients.
With projects and client bases in over 40 countries across the globe, Solimar maintains in-depth market research and knowledge of a variety of tourism niche markets. Some of our signature projects are listed on the left. If you want to read more, please take a look at all the projects and case studies that either we've successfully done in the past or we are undertaking now.
Our team of experts can take you through the branding and design process, develop and manage your website, create and run online social media campaigns and provide projections and reporting on the return of investment for your tourism marketing strategy.