Supporting Global Development through Sustainable Tourism

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Trade Marketing

One of the best ways to market and sell a destination is through the travel trade. This group, which includes tour operators and travel agents, welcome information about new products and experiences to sell to their clients who are seeking new and dynamic experiences.

Tourism businesses and destinations need to implement a trade marketing and sales strategy that focuses on both electronic and physical channels in order to reach their target clientele. Multi-model strategies should focus on a combination of social media outlets, online booking sites, niche industry events, travel agent representation and FAM trips. When managing and evaluating online distribution channels, one must continuously be grading the SEO of specific channels and the return on investment for these channels. Often, free listings can prove to be just as effective, if not more, than paid listings.

As consumers are reached through more and more marketing and sales channels, traditional distribution methods are becoming less and less effective. Solimar International implements innovative, unique trade marketing and travel trade strategies to set its clients apart from the pack. Using inbound marketing strategies and targeting niche markets in non- traditional spaces, Solimar International helps to create memorable brand interactions that drive sales.

Read the Blog: Tourism Trade Show, Road Shows & B2B Exchanges: Are They Worth It?

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“Solimar is an innovative and holistically oriented accelerator of ecotourism."

-Jasmina van Driel Rift Valley Programme Coordinator
Horn of Africa Regional Environment Centre & Network, Addis Ababa University

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