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tips to be an ethical traveler from a traveler in bosnia

As more destinations continue to open up for tourism, it is time to redefine ethical travel

After a long, chaotic year and a half of uncertainty, travelers have started to go on vacations and plan trips to get out of their home offices and enjoy something new. With domestic tourism numbers expected to reach record highs worldwide, there is a real concern about negative environmental and social impacts of tourism. The ethical travel question has never been more timely.

Exhaustion of local natural resources, water pollution, and general overconsumption are just some of the potential consequences of tourism’s renewal that destinations face. This puts extra pressure on local communities, especially in regions where resources are already scarce. Increased tourism also concerns the environment, as it affects biodiversity and various natural attributes of a destination, and at times even causes the loss of natural habitats. 

Sustainable tourism and regenerative tourism practices can be the way forward for ethical travelers. These concepts aim to achieve a balance between humans, nature, and the environment, to reduce tourism’s environmental impacts and harness its economic benefits in an egalitarian way. Focusing on reducing the negative impacts of tourism and building resilient surroundings can lead to having positive impacts for the local communities, celebrating cultures, conserving natural heritage, and cherishing ecosystems.

Here are 10 travel tips of how you can contribute to the sustainable development of tourism and travel responsibly:

  1. Ethical Travel Means Staying & Eating Locally

You probably go on vacations to get away from the usual surroundings and explore new destinations, cultures, people and create new memories. What better way is there than to fully immerse in a local lifestyle and travel locally? 

To do that, choose locally managed accommodations and restaurants. Staying at smaller and eco friendly hotels, guesthouses, hostels, and family houses managed by the local people is an amazing way to support local economies. Another reason for choosing smaller accommodations is that emissions from big hotels are usually highest in the big resorts and luxury hotels while smaller lodgings manage to save energy and be more sustainable.

Choosing local restaurants and cafes over big chain restaurants is also a wonderful way to gain a local experience while ensuring that the money you spend goes directly to the community. This will eventually support job creation and generate income for local community members. 

Solimar International is a huge advocate of responsible community-based tourism and sustainable travel. CBT practices also extend beyond the destination community. Visitor experience and community member well-being are equal parts of the sustainable development of the destination. 

  1. Shop Locally to Support Artisans, Artists, Farmers, and More!

The next thing you can do is go to local food markets, small clothing shops, purchase souvenirs from vendors and buy products that are produced locally. This will support the community and give you a chance to buy something unique to this place. Going to local markets is also a wonderful way to explore the culture, meet the people living in the area, and have a better sense of life in the destination.

local women explore fish market

Copyright: Tbel Abuselidze

  1. Choose ‘Slow Travel’ 

There are only so many times travelers go to the same destinations, so people try to pack as many things in the itinerary as possible. This usually results in rushing from one place to another, aiming to simply tick off boxes on the bucket list. This is unethical travel.

Instead, what you might do is slow down and experience the destination, opting for one longer vacation instead of taking multiple shorter trips. Immerse yourself in the destination, enjoy the green spaces, take your time with culture and community, build deeper connections, and explore the destination’s uniqueness. This will reduce the pressure from top tourist attractions, help the local economy, benefit small businesses and help reduce your carbon footprint (especially regarding air travel!). Ethical travel is synonymous with slow travel.  

  1. Participate in Local Activities and Festivals to Engage with the Local Community

There is no better way for an ethical traveler to explore a destination than to spend time with the local community. This helps you understand the culture, traditions, and history on the deepest level while also helping support the local economy and development. Join local cooking classes, buy locally produced hand-crafted souvenirs, attend local festivals, spend the day with people, stroll around the cities, and check out small coffee houses and lesser-known museums. Trust us, you will be amazed by such a travel experience!
community tourism breadmaking

  1. Opt-in to Reusing Hotel Towels and Sheets

More and more hotels try to lessen their carbon footprint by integrating more sustainable ways into their business processes through utilizing clean energy, introducing food waste management systems, recycling, and building local supply chains. However, water and energy use is still quite significant. 

As a traveler, you can save energy and resources like water and electricity by passing on daily washing of sheets and towels. You can also save some energy by turning off the lights, TV, and other electronics when not needed, turning off the AC when leaving the hotel room, and taking shorter showers. 

  1. Be considerate about your food and water consumption

Some destinations suffer from scarce resources more than others. This is why it is so important to be mindful of your food and water consumption during your travels. 

Large resorts in developing countries habitually use enormous amounts of water and food to satisfy the needs of their guests. This creates a shortage for the local community, as well as increased prices on the materials. For example, one average golf course in a tropical country uses around the same amount of water as 60,000 rural villagers. Terrible, right?

Additionally, try to keep food and water from being wasted. Food production from the farm to the table requires huge energy and contributes to your carbon footprint. It is said that food production is responsible for around one-quarter of the carbon emissions in the world. When this food is wasted, all the efforts and negative impacts on our environment are lost for nothing and create further problems for landfills. Fresh water and food are scarce resources – being aware of our consumption can help foster a more sustainable world.

  1. Eat less (red) meat

Evidence shows that moving towards a more plant-based diet is healthier. The water footprint, water pollution, water scarcity, and GHG emissions are all the results of livestock production. Agriculture overexploits resources that result in loss of biodiversity and natural habitat, and is a significant contributor to climate change. 

Choosing to switch to a more plant-based diet, sustainably caught fish, and non-red meat can be a far better option. It can also give you a chance to taste different varieties of meat, unique vegetarian or vegan alternatives, and enjoy your environmentally-friendly meal during your travels. 

local fresh vegetable market indonesia community tourism

Copyright: Alex Hudson

  1. Say No to Plastic 

It is common knowledge that plastic use is damaging our environment and harming the earth. More and more people are switching to alternatives and reducing plastic use in their everyday lives. However, while traveling many of us forget about our habits, and switch to ‘one-time’ mindsets. The plastic used during travel is as harmful for our surroundings as it is used at home. 

The tourism industry generates a huge amount of single-use plastics which is a problem not only for the environment, but also for local disposal systems as well. Plastic bottles are one of the most common plastic items tourists tend to use frequently. So, the next time you pack, remember to take a reusable water bottle with you, a tote bag, reusable cups, and maybe even a metal straw.

water bottle, responsible tourism sustainable recycle

Copyright: Bluewater Sweden

  1. Separate Your Trash and Recycle Where Possible

Tourists can be responsible for twice as much solid waste per capita as residents. This puts an impossibly huge burden on local waste management systems which were initially not built for such a capacity. As a consequence, landfills and sewage plants start to overflow. 

Additionally, improper disposal of trash is causing problems with recycling. All this makes the destinations less attractive and the areas too polluted for residents to live in a healthy environment. Being cautious about the trash you produce during your travel and always opting for recycling can help ease the waste management process for the local communities. 

  1. Fly less, walk, and bike instead of driving

Most of the time flying is to blame for the huge amount of carbon emissions and is one of the biggest polluters in the tourism industry. Airline companies all over the world are trying to develop more sustainable ways of flying, but progress is slow. Choosing a near-to-home location to travel to or your own country itself are sustainable alternatives to traveling. Use a train, bike, or electric car to move around and decrease your carbon footprint. Decreasing your carbon footprint is critical for ethical travel. 

Responsible travelers can switch to walking or biking in destinations. This gives you a chance to experience the locale at a better pace, meet new people and enjoy the journey in general. And if you’re worried about the weather, you can always go for public transport – just bring your raincoat and continue your adventures. This will eventually lead you to discover small shops, new places, and areas you would have never reached otherwise.

Enjoy your fall vacations – leave no trace, and don’t forget to take care of the environment and people around you! Follow these steps and be well on your way towards ethical travel.

Want to learn more about sustainable and regenerative tourism? Take one of Solimar International’s engaging courses. Contact us today

My Switzerland website

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans. Check out these high quality, user friendly travel websites:

Machu Picchu 360 Destination Website

Machu Picchu 360
Machu Picchu 360

Machu Picchu 360 has adopted a creative and unique way to promote this awe-inspiring Peruvian landmark. By creating a highly interactive virtual reality tour, the website allows the visitor to emerge themselves into the ancient city of Machu Picchu, one of the seven wonders of the world. From the sound of the birds to detailed interpretive information, the prospective visitor is taken on a truly immersive experience. The website gives such a detailed visual experience that it attracts tourists to understand more about Machu Picchu and inspire a visit to see it first-hand.

My Switzerland Destination Website

My Switzerland website
My Switzerland website

Other than having a complete set of information about Switzerland’s main attractions, My Switzerland promotes experiences aimed at all target markets. Relevant for specific travelers, the site also displays clear information about Covid-19 safety protocols with indications on where and how to get tested. Although it catches the attention for being a very beautifully designed website, one of its most unique features is the separation of experiences by season, promoting a varied experience and showing that Switzerland is a travel destination to see all year round.

Travel Belize Website

Travel Belize website
Travel Belize

One of the first things you will see when entering the Travel Belize landing page is a health and safety warning letting visitors know that the country has reopened and is ready to receive tourists in a safe and internationally certified way. To display such certifications is becoming increasingly important in order to rebuild tourists’ confidence to travel again. The website includes the publication of blogs that together form an excellent guide. The interesting element of this guide is that visitors can make their travel plans around archaeology, backpacking, beaches and coast, birding, ecotourism and hiking so that guests can find their niche and  the experiences that interest them the most. Travel Belize did an excellent job in displaying the colorfulness of Belize’s nature without ignoring the cultural aspects, all while paying tribute to its diverse ethnic background.

Love Cape Town Website

Destination Marketing: Love Cape Town
Love Cape Town

As with many other destination websites, Love Cape Town has been updated with useful Covid-19 information, safety instructions and the latest news affecting tourism. The website is well divided in different types of attractions such as nightlife, eat and drink, wellness and arts & culture. One unique factor of this website is the presence of a ‘Travelwise’ section that highlights responsible tourism practices that gives information about local tours to more off-the-beaten-path destinations. Other than that, Love Cape town also displays the businesses that support the destination so that visitors have the opportunity to chat with the their tourism teams.

Visit Phoenix Destination Website

Visit Phoenix Website: Tourism digital marketing
Visit Phoenix Website

One of the features of Visit Phoenix’s destination website that catches visitors’ attention right away is the high quality use of Instagram pictures from locals and travelers. This strategy shows what Phoenix is truly about and how it is seen from the visitor perspective. Additionally, it makes the visitors interact with the destination management organization (DMO) through hashtags for the opportunity to be featured on their website. Engaging tourists through social media is a great technique to raise awareness towards your destination, especially in attracting younger travelers. As with many of the websites highlighted before, this site is separated in different travel categories showing the visitor what to see and where to stay. But one unique aspect of Visit Phoenix is the LGBTQ+ travel section that shows more about LGBTQ+ historical sites and promotes local artists and events aimed at this market.

NYCGO.com Website

NYCGO.com website
NYCGO.com website

This official guide to New York City provides a unique platform to deep-dive into trip planning for the most visited city in the United States. What stands out with NYCGO.com is the sheer amount of content the website covers. From the different boroughs to spotlights on specific communities, the site details so many trip options and features a plethora of locally owned businesses. The site also has their finger on the pulse of why some may be inspired to travel to the city. For example, at the time of writing, In the Heights, a film that was shot and takes place in the Washington Heights area of Manhattan, has an entire section of the website dedicated to visiting the area and exploring spots from the film. The amount of options the high quality travel destination website offers perfectly encapsulates the diversity of things to do found in NYC.

Travel Oregon Website

Travel Oregon: Welcome Again

The Travel Oregon website gives travelers a wide variety of travel options, similar to NYCGo. The difference here is the overall look of the website. It perfectly captures the essence of Oregon with a variety of photographs of the outdoors, an embedded Instagram feed, and a cinematic video that previews your potential adventures when you visit the state. A big part of traveling to a state like Oregon is driven by its natural beauty and the emotional effect it has on those who travel there. Travel Oregon captured this perfectly when they developed their site and even created an entire section devoted to travel inspirations within Oregon. Utilizing emotion and feelings to help curate a trip is one of the most unique ways of travel recommendations that we’ve seen, and think it holds a great key to curating the perfect trip. Be sure to check out their interactive map.

Visit Reykjavik Destination Website

Visit Reykjavik website
Visit Reykjavik website

Set as the jumping off point for the rest of Iceland, Visit Reykjavik paints the city as being more than just a city. What stands out with Visit Reykjavik is that the site knows the demographic of those who visit. Over half of the visitors to Iceland in 2018 were under the age of 35, signaling that the destination has a lot of appeal with younger travelers. The front page highlights their understanding of the core traveler by including subjects like local bars and clubs, coffee shops, and vegan food. It’s important to understand your target market, and Visit Reykjavik demonstrates that well.

Visit Norway Website

Tourism Marketing: Visit Norway website
Visit Norway website

Sometimes a destination doesn’t need a fancy angle for their websites. Visit Norway demonstrates this with their sleek and simple website design that gives curious visitors a jumping off point but without an overwhelming amount of information for those who are looking to plan a trip. It encourages narrowing down exactly what the tourist would like to do, then it gives them the data, which is refreshingly simple.

South Africa Tourism Destination Website

South African Tourism website
South African Tourism website

On the opposite end of the spectrum from Norway’s simplified site, South Africa’s site provides an almost “Choose Your Own Adventure” type of experience. This experience begins with a landing page asking what type of trip the visitor to the site is looking to plan. Then the site eloquently customizes a visitor’s visit to the site by telling them how long it would take to get to South Africa from their location and allows visitors to explore offered activities. Consider this a digital, accessible travel guide.

 

Solimar has worked on numerous projects around the world to build effective destination websites for our clients, such as the recent development of the Atauro Island site for this emerging Destination Management Organization in Timor Leste.

If you are interested in learning how to make an effective, engaging destination website, contact us today to learn how Solimar can help you with your digital tourism marketing needs. 

 

By Kevin Lewicki and Marina de Moraes Lopes

A Tourism Improvement District (TID) is a revolutionary way to fund destination marketing programs. They are typically run by local businesses that collaborate and invest collectively to support the growth and development of their destination’s tourism industry. Depending on where you are in the world, the concept of a Tourism Improvement District has several different names. The United States first started using this term in West Hollywood in 1989. The UK and other destinations soon followed, by developing similar public-private partnerships sometimes called “Business Improvement Districts” or “Tourism Marketing Districts”.  Though they have different names, the goal is the same – increase the number of overnight visitors using business and services.

Lodging businesses are usually heavily involved, charging each visitor a per-night occupancy tax (also called a lodging tax, room tax, hotel tax, or tourist tax) usually ranging from 1-5% of the total bill. These funds raised are then directed to a destination marketing organization/destination management organization (DMO), and must be used on programs that increase paid nights spent in the destination. The TID tends to fund services such as marketing programs, tourism promotions, and projects to regenerate the destination to make it more attractive to prospective visitors. The period of the district varies, ranging from one year to a ten-year term, with some contracts lasting even longer. A 2016 survey of tourism districts revealed that most districts took between six and twelve months to form.

West Hollywood Tourism Improvement District Case Study

West Hollywood is the city where it all began and the home of the first TID (and now one of ninety-five of California’s cities that have a TID). In 2013, West Hollywood revived its previous TID and increased the hotel’s levy from 1.5% to 3%. The levy was then given to the West Hollywood Travel and Tourism Board where they used these funds to form strategic plans to promote the identity of West Hollywood, create a destination marketing strategy targeting potential visitors, and undertake advertising solely focused on the travel industry. In 2014, they implemented a three-year plan with the following objectives:

  • Increase demand of the destination
  • Strengthen domestic and international awareness
  • Improve and grow partnerships
  • Be a leader in developing the destination
  • Reinforce a culture of innovation

To achieve these objectives, they spent a total of $6,289,440 with the hotel levy contributing a staggering $5,900,000.

A 2015-2016 annual report by the West Hollywood Travel and Tourism Board, noted there were 1.38 million visitors to West Hollywood during this year. These visitors spent a total of $737,212,000, and directly supported 5,289 tourism industry jobs. In 2017-2018, West Hollywood saw record-breaking visitor numbers and spending, with over 3.59 million visitors, spending $1.73 billion, with an increase of employment supporting total 7,958 jobs. These numbers indicate how vast growth occurred in just two years.

Beyond West Hollywood, TIDs have developed other global destinations such as Visit Britain registering a 4 million increase in visitor numbers annually, and Visit Barbados showing an additional 2 million visitors per year. Once a Tourism Improvement District is implemented, destinations must be sure to maintain focus on the implementation of a tourism development strategy for consistent tourism promotion. Businesses in a destination need to collaborate and sync their efforts, to consider innovative ways to effectively market their destination.

 

 

August 9th is South Africa’s Women’s Day

Did you know that August 9th is South Africa’s Women’s Day? This special occasion honors the 1956 march that united more than 20,000 women in Pretoria asking for the end of the Pass Laws Act of 1952. These Pass Laws made it mandatory for all black South Africans over the age of 16 to carry a pass book with their biometric data (known as a dompas) everywhere and at all times. This law was designed to control the movement of black South Africans under apartheid as you could not move to a new area of the country without prior approval from the government. Those who violated the pass laws lived under constant threat of fines, harassment, deportation, and arrest.

South Africa’s National Women’s Day was celebrated for the first time on August 9, 1995 to remember the powerful women who fought against this injustice and the motto “You strike a women, you strike a rock” that developed from the resistance. South African women observe it now to commemorate the role women played in ending apartheid, while recognizing that the fight against injustice for women is not over. 

Why Does It Matter to Have Women in Tourism?

At Solimar, we strongly believe in tourism as a way to help the world attain the United Nations Sustainable Development Goals or SDGs (gender equality is SDG #5). Women are an important part of the tourism and hospitality industry accounting for 54% of people employed by tourism worldwide in 2019. Therefore, creating equal opportunities and supporting women’s livelihoods plays a large role in the fight for true gender equality. When done correctly, tourism is a source of fair employment, fosters entrepreneurship among women, and inspires leadership in young girls. To honor stories of powerful women across Africa, this blog highlights historic attractions focused on African women. These sites demonstrate how tourism can play a role in empowering women and preserving their legacies.

Source: South African History Online

 

5 historical sites to remember African women’s fights for equality

  1. The Union Buildings in Pretoria, South Africa. 

This is the most symbolic site for South African Women’s Day. On August 9th, 1956, this is the spot where 20,000 women banded together to protest the Pass Laws Act of 1952 and left a strong legacy protesting both gender and racial inequality. The Women’s March filled the entire amphitheater of the Union Buildings, the official seat of the South African Government and offices of the President of South Africa, as well as the place where President Nelson Mandela’s inauguration took place in 1994.  With such powerful, iconic meaning and history, the Union Buildings and their gardens have also become a national heritage site and a popular tourism attraction that offers a stunning view of symbolic Pretoria. If you ever have the chance to visit the exteriors, you will not only admire the many statues – including Nelson Mandela’s – but also the memorial created by Wilma Cruise and Marcus Holmes to the Women’s March, reminding everyone that “Wathint’ Abafazi, wathint’ imbokodo!” – “Strike a woman, strike a rock!”

Source: South Africa History Online

2. Women’s Living Heritage Monument in Pretoria, South Africa

In 2016, a monument was erected for the remembrance of the four heroic women who led the protest at the Union Buildings. Lillian Ngoyi, Sophia Williams-de-Bruyn, Helen Joseph and Rahima Moosa, the great leaders of the Women’s March, had the pleasure to attend the inauguration of their own statues on August 9, 2016 in Pretoria. Check out this article to know more about this Women’s Living Heritage Monument. 

 

Source : International Women’s Day 2021  

3. Women’s History Museum in Zambia

In Lusaka, the capital of Zambia, the Women’s History Museum was established recently to bring together and preserve African indigenous knowledge, with a particular focus on women. It aims at documenting and safeguarding historical narratives of African women, especially for the rich amount of knowledge and intangible heritage that is in danger of disappearing due to the impact of British colonialism. In addition to collecting and exhibiting traditional quits, audio recordings and photographs, the Women’s History Museum created the Leading Ladies animated video series to tell the histories of prominent Zambian women in pre-colonial times and make their stories more accessible. 

4. Musée de la Femme in Marrakesh, Morocco 

Heading to North Africa in the old Medina of Marrakesh is another women’s museum that represents the great culture and heritage of women. Since 2018, the Moroccan Musée de la Femme hosts different exhibitions to showcase the important contributions of women in the North African country. The museum also offers space to talented women – from photographers to artisans or leaders – bringing them out of the shadows and giving them the spotlight to be more widely recognized. 

Source: Musée de la Femme in Morocco (Atlas Obscura)

5. Voices of Women at the Phansi Museum in Durban, South Africa

Another project emerged in South Africa this year – ‘Amazwi Abesifazane – Voices of Women’ – a museum dedicated to the artwork of local women. Creator Andries Botha’s goal is to protect and conserve 3,000 unique archives (including embroidered cloths, memories and stories) to remember the fascinating lives of South African women. As a living museum, these exhibits provide sound excerpts in indigenous and English languages for each piece of art, thus offering a voice to these often unheard women. The Phansi Museum displays some of the greatest collections of arts and crafts from the country. This site is a meaningful portrail of South Africa’s Women’s Day. 

Conclusion

At Solimar, we are committed to fostering inclusion and it is important for us to position ourselves as allies in the fight for women’s rights. Creating opportunities for women to succeed in the tourism industry must be a priority in sustainable development. From the DMOs to the tourists, everyone in the industry can take part and choose to make tourism more responsible and inclusive of all genders, races, and sexual orientations.

If you are interested in learning how tourism is inclusive for women, make sure you follow us on Facebook and LinkedIn.  Stay tuned for our Sustainable Destinations Podcast through the Institute for Sustainable Destinations, available wherever you find your podcasts.  

By Amèlie Keller and Keller and Marina de Moraes Lopes

At Solimar, we value tourism for the economic and social development that it brings to communities all over the world. Protecting cultural heritage is one of our utmost priorities as well as a core development objective in all of our projects. When done right, building a strong tourism economy is a great way for local residents of any region to nurture their own cultural heritage and also provide meaningful educational experiences to visitors. Today’s travelers are looking for more than just pretty views and fancy dinners; they want the authenticity that comes from diving into an entirely new culture. From rural communities in Armenia to World Heritage Sites in Portugal, learn more about how tourism can protect cultural heritage. 

Community Building and Empowerment

One of the most impactful ways that tourism can protect cultural heritage is through community empowerment. This occurs when tourists are educated about the history and traditions of the local community, and in turn that community feels a stronger cohesion and sense of pride in that cultural history. Additionally, tourism based around cultural assets encourages locals to continue to pass on traditions and practices that are embedded in their history. The process of teaching other community members about these traditional methods creates a sense of unity through history. The feeling of community allyship is strengthened when tourists visit a place specifically to experience the culture. 

Having people from all over the world know about the importance of a community’s history and cultural heritage is something to be proud of, and community members will embrace their heritage more and more as that pride grows and spreads. In Atauro (a small island in Timor-Leste), tourists are encouraged to visit the local arts and crafts markets. Rising popularity of the markets encourages locals to continue crafting and creating goods that reflect their culture. When tourists appreciate local markets such as these, it sparks pride in the community and allows them to continue doing work that is culturally significant. In order for this to occur, Destination Management Organizations (DMOs) and local governments must ensure that community stakeholders are present and involved in tourism development.

 

Tourism as a Cultural Teaching Tool

When looking at tourism as a tool to protect and inform cultural heritage, it can also be seen as a teaching tool. Tourism can be viewed as a process: money is exchanged, parts of a community are engaged through a tourist’s stay, and the tourist walks away with memories and feelings for the location. However, when the tourist is engaged with an itinerary that focuses on heritage tourism, the takeaways or “post-visit behaviors” are likely to be more significant. This is for two main reasons: 1) Someone who seeks out cultural heritage tourism is more likely to be motivated to learn something on their trip. (Check out this awesome study by Indonesia University of Education to learn more about what their study revealed) and  2) The nature of cultural heritage tourism allows for an extra layer of a destination to be revealed. 

For example, let’s say a tourist visits a beach to watch the sunset at a particular destination. They walk away with an impression of the beauty of the location. What if it was framed through cultural heritage? Instead of just watching the sunset, the tourist gets to watch the sunset while engaging in a traditional feast that honors the island and all that it gives and includes a local folktale of what the sunset means to local culture. Now, that sunset experience has more significance for the tourist whose motivations resided in seeking knowledge. A large part of tourism is the intentions that motivate tourist behavior, and engaging with cultural heritage tourism allows a tourist to expand their horizons and connect more deeply with the people and the destination.

UNESCO World Heritage Sustainable Tourism Toolkit

The universal recognition and classification for the world heritage sites were adopted by the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 1972, originated in an international treaty called the Convention concerning the Protection of the World Cultural and Natural Heritage. Their mission is to encourage the identification, protection and preservation of the valuable cultural and natural heritage sites to humanity around the world, regardless of the boundary limitations. 

To help site managers, national/local authorities, local/international tourism industry, or even visitors and residents fully understand the essence of the UNESCO World Heritage Sites and sustainable tourism, a toolkit is provided by the UNESCO with the holistic guideline for managing heritage sites in destinations. Step by step guidance from understanding, strategic planning, governance to stakeholder engagement are available on the website with real case studies are available on the website. 

Building on this work, Solimar recently launched its World Heritage Journeys of the Silk Road, a 10-week virtual training program for tourism and cultural heritage authorities in Central Asia. This program builds on the results from the sustainable tourism planning and management capacity building workshop that brought together tourism stakeholders from Kazakhstan, Uzbekistan, Tajikistan and Kyrgyzstan. The workshop introduced participants to UNESCO’s World Heritage and Sustainable Tourism Programme and the tools necessary to conserve cultural and natural heritage of Outstanding Universal Value. This Virtual Training program will build on these learnings by reuniting World Heritage and tourism authorities from the participating countries to work together to learn how to better manage sustainable tourism, how to recover and prepare for the return of tourism in the era of COVID-19, and to develop a series of cross-border itineraries that are hosted on UNESCO sustainable tourism platform – World Heritage Journeys.

institute for sustainable destinations
Solimar’s Sustainable Tourism & World Heritage in Central Asia Course, available at institute.solimarinternational.com

As a specialist consulting and marketing firm in sustainable tourism, it is always our mission to ensure that sustainability underlies everything we do. We must work to ensure that the cultural and natural resources are protected in the development process, which leads to the long-term success for destinations. By building a sustainable tourism environment, empowering local communities, and preserving cultural values and heritage boosts the understanding and collaboration between stakeholders in different sectors. Working with local communities, we can help more destinations realize how tourism can protect cultural heritage and cherish our shared history of place.

Interested in learning more about how your destination can improve its cultural heritage offerings? Contact us today.

This blog was written by Gabby Whittaker, Kevin Lewicki, and Kuanlin Lu in July 2021

“We rely confidently on Solimar's deep technical experience and professionalism as tourism consultants. You always are exceeding our expectations.”
Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets

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