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Cornish-Windsor Covered Bridge in Cornish, NH

A Destination Management Organization’s Success as Catalyst in the Sugar River Region

Written by Halle Swets on May 21, 2024. Posted in Blog.

What is a DMO, and how is it used to develop a community into a tourist destination?

To begin examining the success of Discover Sugar River Region as a Destination Management Organization (DMO), we must first discuss what a DMO is and how it can be used as a community catalyst.

Destination Management Organization: It is an organization responsible for promoting a specific destination, such as a city, region, or country, to attract tourists, businesses, and investment.

They typically engage in marketing, advertising, and promotional activities to showcase the attractions and amenities of their respective destinations to potential tourists. In many cases, it can be used to bring awareness to unknown destination, thus acting as a community catalyst.

Discover Sugar River Region DMO Logo

Destination Management Organizations (DMOs) serve as catalysts for community development through various means:

Economic Boost: DMOs stimulate economic development by promoting tourism, which generates revenue. This influx of funds fosters business growth, job creation, and overall prosperity.
Enhanced Image: DMOs strategically market and brand the destination, enhancing its appeal to tourists, investors, and residents. By positioning the destination as unique and attractive, DMOs increase its competitiveness and attract further investment.
Infrastructure Improvement: The increased tourism facilitated by DMOs often leads to infrastructure enhancements, benefiting visitors and locals.
Cultural Preservation: DMOs preserve the destination’s cultural heritage and natural assets, fostering local pride and identity.
Community Engagement: DMOs engage stakeholders, including government agencies, businesses, and residents, in tourism planning and decision-making.
Sustainable Practices: DMOs advocate for responsible tourism policies and support sustainable initiatives to minimize negative impacts on the environment and communities. By promoting sustainable practices, DMOs contribute to the destination’s long-term viability.
Infrastructure Development: DMOs may collaborate with local authorities and businesses to improve infrastructure such as accommodations, and public facilities. These improvements not only enhance the visitor experience but also benefit residents by providing better services and amenities.
Education and Training: DMOs may offer training and educational programs to local residents, equipping them with the skills needed to participate in the tourism industry. This can create employment opportunities and empower individuals to take advantage of the economic benefits of tourism.

Unique Communities in the Sugar River Region in Sullivan County, New Hampshire

The Sugar River region in New Hampshire is located primarily in the western part of the state and covers 527 sq. miles in Sullivan County, New Hampshire. The Sugar River itself flows through this region, starting in the towns of Sunapee and Croydon. It winds its way through communities such as Newport and Claremont.

Map of Sullivan County, New Hampshire (Sugar River Region) — *Map of Sullivan County, New Hampshire*

This area is known for its picturesque landscapes, outdoor recreational opportunities, and historic towns. The Sugar River Rail Trail, a popular recreational trail, follows the path of the former Claremont and Concord Railroad along the Sugar River. It provides opportunities for walking, biking, and other outdoor activities.

In addition, snow sport activities are popular in the winter months including cross-country skiing, snowmobiling, and skiing/snowboarding. Mount Sunapee Resort is a 233-acre skiing destination with a wide variety of terrain for the entire family.

The Sugar River region in New Hampshire offers a mix of rural charm, outdoor adventure, and historical significance, making it a popular destination for visitors and residents alike. Furthermore, communities in the region include: Acworth, Charlestown, Claremont, Cornish, Croydon, Goshen, Grantham, Langdon, Lempster, Newport, Plainfield, Springfield, Sunapee, Unity, and Washington.

Transformation of a Region of New Hampshire Through Collaborative Community Effort

The Mission: Discover Sugar River Region as a Destination Management Organization develops, promotes, and sustains our regional assets to create a thriving visitor economy, improve quality of life for all who live and visit here and becoming a community catalyst.

The Vision: The Sugar River Region provided residents and visitors with an authentic New Hampshire experience through a diverse array of recreational, cultural, economic, and agricultural opportunities.

Sullivan County is one of the least visited areas of New Hampshire, so the goal of the Destination Management Organization is to be that community catalyst. In its first year, Discover Sugar River Region aims to solidify its brand identity, establish key performance indicators, and set long-term objectives while executing initial marketing strategies, materials, and approaches as detailed in this plan.

Through partnerships and active involvement within the community, the organization endeavors to enhance recognition of the destination and its exceptional tourism offerings by employing narrative-driven campaigns and collaborative promotional efforts within the constraints of a budget.

Creating strategic organizational objectives in Destination Management Organizations and positioning a brand as a catalyst in the tourism industry:

The overall objectives of a destination marketing strategy are to:

define the brand positioning and guiding principles
create strategic goals
identify the target audience
outline tactics to deploy

For Discover Sugar River Region, there is a geographic focus in their marketing strategy with the hopes of targeting visitors a short drive distance away (including Vermont, Massachusetts, southwest Main, and east central New York). Other targets are long drive/coach bus roach trippers to New England. Amtrak travelers on the Vermonter represent a potential market as well.

The goal of the project is to target people in the tourism market seeking family fun, local creativity (art enthusiasts, specifically). As well as outdoor adventurers, history, and seasonal travel.

Social media is being employed as an important tool in the marketing process. Local businesses, resorts, and events can be broadcast to the public and reach new people. The DMO can help curate its brand through social media such as Instagram, Facebook, and its website.

The Arts as a Catalyst used by Destination Management Organizations

A study done by Americans for the Arts looked at the Economic and Social Impact of Nonprofit Arts and Culture Organizations and their audiences in Sullivan County, NH. They conducted a survey in 373 diverse regions of the county, Sullivan County being one of them.

The survey asked how much “Audiences Demonstrate Appreciation for the Impact of Arts and Culture”

79.1% said this venue of facility is an important pillar for me within my community
85.4% said “I would feel a great sense of loss if this activity or venue were no longer available”
89.0% said “This activity or venue is inspiring a sense of pride in this neighborhood or community”
86/9% said “My attendance is my way of ensuring that this activity or venue is preserved for future generations”

Based on this survey, the residents of the Sugar River Region value the arts and its impact. The study showed the economic and social impact of the nonprofit arts and culture industry. Surprisingly, in Sullivan County, the sector generates $10.2 million in overall economic activity during 2022.

Arts and culture strengthen the visitor economy, with 41.9% of attendees who are nonlocal visitors spending $37.71. 78.9% of nonlocal visitors stated that their primary purpose of visiting the region was to attend an art-related event.

So, Discover River Region aims to continue supporting the development of the arts in the region further, as it is one of the main economic drivers.

Destination Management Organization Creating a Brand to be a Catalyst in Collaboration with the Community:

The Chairperson of the Board of Directors for DSRR and Chamber of Commerce, Elyse Crossman, hopes the DMO will help create a regional sense of identity and pride in the region. The area has long been overlooked in New Hampshire, and she hopes this will slowly change through their tourism development work.

*Infographic explaining the various agencies involved in supporting DSRR*

The DMO is still in its early stages, so the extent of its success as a community catalyst is still to be determined; but Elyse Crossman has high hopes. One of the things Solimar brought to the process is helping everyone get to their vision of a shared identity. During the development, Elyse has seen a willingness to collaborate from local businesses that she has never seen before.

Developing a Sustainable Future for The Sugar River Region

Ultimately, the goal of Solimar’s work in the region is to set up a DMO that will run smoothly after the contract is finished. The project is off to a successful start, but there is still vital work to be done to ensure its long-term viability.

The Sugar River Region Project team to lay the foundation for the DMO to run smoothly into the future. Additionally, community engagement and collaboration are key to the success of this endeavor. The overall hope of the DMO is to increase the quality of life for residents of the region through economic stimulation. This will make the Sugar River Region a desirable destination to visit, work, and live.

*Aerial photograph of Downtown Claremont, New Hampshire*

Learn more about the Sugar River Region and all of the great things to see, do, and eat in the region HERE!

How Destinations use Foresight and Adaptation for Success: Cleveland Case Study

Written by Aaron McIntire on August 31, 2023. Posted in Blog.

Cleveland: A Case Study on Revitalization

Downtown, Cleveland, Ohio by David Lennon; Licensed for free use from Pixelbay

As someone who grew up in a suburb just ten minutes south of downtown Cleveland, Ohio, I quickly became acquainted with the essence of living near a city that embodies the Rust Belt ethos, a once bustling metropolis with a population exceeding 914,000 people. Cleveland has seen a dramatic decline over the course of the last 50 years. Its current population barely reaches 370,000. This decline, coupled with the retreat of the steel industry, played a significant role in pushing the city into the Rust Belt category. Despite these challenges, Clevelanders continue to adapt; driven by an appreciation for the city’s unique character, many still call the city home.

Despite its historical setbacks, Cleveland’s tourism sector has shown impressive growth. In particular, Destination Cleveland, is one of Ohio’s premier Destination Marketing & Management Organizations (DMOs). Reported a notable 12% increase in visitors to Cuyahoga County, Ohio. Reaching around 19.7 million visitors – up from 17.6 million the previous year. This upward trajectory is promising, but the critical question remains: How does a city revive itself when its once-dominant industries have faded away? This challenge plagues destinations worldwide. Yet Cleveland’s response offers inspiration and a potential blueprint for others to follow – a testament to adaptation, cooperation, and progress.

Contemporary Success

Cleveland’s recent surge in tourism is due to the combination of its sporting and political events. The city is home to three major league sports teams: the Cleveland Cavaliers (basketball), the Cleveland Guardians (baseball), and the Cleveland Browns (football). Notably, Destination Cleveland’s data from 2016 revealed that a staggering 18 million people visited the city in 2016. While the Cleveland Cavaliers’ championship parade and the Guardians’ success played a crucial role in achieving this record-breaking number, there was more to the story. Over the years, Cleveland saw a consistent increase in its annual visitor count, with an astonishing growth rate of nearly 3%. How did a city that welcomed only 13.7 million visitors in 2007 manage to attract 19.2 million visitors annually within a relatively short span of time?

Susan Glasser’s 2019 article on Cleveland.com featured insights from David Gilbert, the CEO & President of Destination Cleveland, shedding light on the organization’s successful approach. Two main factors emerged as pivotal: diversifying the range of appealing activities available and targeting local audiences with effective marketing efforts. Firstly, a destination should offer an enticing array of activities, ensuring visitors find something appealing. Secondly, gear marketing strategies towards local communities, focusing on attracting visitors from nearby cities such as Detroit, Philadelphia, Chicago, Cincinnati, or Pittsburgh.

Cleveland’s journey from industrial lows to a soon-to-be thriving tourist destination showcases the power of strategic planning, community engagement, and leveraging the city’s unique assets. As cities worldwide grapple with their own revitalization challenges, the lessons learned from Cleveland’s success story could have a global impact, fostering a culture of resilience, adaptability, and collective success for destinations.

Make No Mistake, This Is Cleveland!

Arts & Activities Abound

Cleveland boasts an array of captivating activities to cater to a wide range of interests. One shining gem is the Cleveland Playhouse, nestled in the heart of downtown within the vibrant Playhouse Square District. As the largest performing arts center outside of Broadway, it offers an immersive theater experience. Additionally, consider the Cleveland Museum of Art, which stands as a respected institution with an exceptional art collection. Highlighting India, Southeast Asia, and Egypt. For the music enthusiasts and history buffs. You may find your heart racing at the sight of the iconic Rock and Roll Hall of Fame. A pyramid-shaped beacon that illuminates the incredible journey of Rock and Roll through the ages.

The Rock & Roll Hall of Fame by David Mark; Licensed for free use from Pixelbay

However, if these options don’t resonate with you, consider immersing yourself in the natural beauty of Lake Erie, a tranquil freshwater lake with a rich and storied history. Cleveland’s connection to this picturesque lake adds a unique dimension to its allure.

The wonderful Metroparks

Venturing further afield, the Cleveland Metroparks beckon with their diverse offerings. This expansive system of 18 reservations and over 100 hiking trails dot the Greater Ohio area. Provides an ideal escape into nature. As a hidden treasure within the Forest City, the Metroparks Zoo is another remarkable highlight. It’s worth noting that Cleveland boasts more greenery than even Northern California, a testament to the city’s commitment to preserving its natural spaces. The moniker Forest City accurately reflects the lush biodiversity of the Metroparks and the city.

My summer takeaway

One of Solimar International’s goals is to underwrite tourism projects while promoting sustainable tourism. Given the current demand for Northeast Ohio tourism, sustainable tourism is growing across Cleveland, besides the typical gentrification that is across the country. I have not witnessed any harm done to the city due to its tourism industry. Perhaps this is how citizens of Cleveland prefer it, keeping the living costs relatively cheap with an accompanying modest population. This will result in a tourism industry that ranges from nonexistence to treading water.

Why industry and climate change are crucial for adaptation.

Silicon Heartland!

Cleveland may have erratic tourist attractions on a year-to-year basis, but some developments can send more people to the city. With population growth on the horizon, more people will discover the city’s strengths. It doesn’t matter what the people want. As the city gets bigger, it must take its tourism more seriously. So, what developments make me believe the city will see a population bump? Earlier this year, in a joint press conference with President Biden. Governor Mike Dewine announced a deal to see the tech company Intel create a new chip manufacturing plant outside of Columbus in New Albany, Ohio.

The billions of investment dollars aim to transform factories across Ohio. A Silicon Valley in the Midwest, a Silicon Heartland, as citizens hope to coin it. This is arguably the most significant economic investment in the state, and if all goes well, the impact will be profound.

Being one of the larger cities in the Midwest, the cost of living is already a little higher. A future-proof technology company like Intel moving into the Buckeye state can immediately affect home prices. Cleveland is located about two hours north of the Columbus area. If housing becomes scarce, driving prices will rise. I imagine people will move further away for cheaper homes. If the plan to turn Ohio into a Silicon Heartland is successful, the state may see a population increase.

A hopeful climate forecast.

Climate change is another factor that I see potentially increasing the population of Cleveland, Ohio. Historic Cleveland holds the Mistake on the Lake moniker because of the city’s pollution problems affecting the adjourning Lake Erie. The Great Lakes contain the world’s largest supply of freshwater. Access has been a crisis, depending on where one lives. Suppose people in packed cities like Los Angeles already have to ration their water supplies in 2022. It is daunting to imagine what the near future holds for communities at risk of running out of water. Cities along the Great Lakes will only become more appealing as climate issues become more apparent.

Failing to Drive Adaptation

Poor financial foresight may harm

Recent local events, such as the closing of Sokolowski’s University Inn. A Cleveland staple for nearly 100 years. It was shocking to many, making headlines across the local news. Some blamed it on the economic times, but the restaurant was a tourist staple. Its location offers some of the best views of the city. It is also next to the recently made Cleveland script signs. The closure of these sites has made me concerned that my city would not be properly prepared to have sustainable tourism.

A recent Tax Levy for the MetroPark system also put fear in Clevelanders’ hearts. Given how much the city government promotes them. We Northeast Ohioans are lucky to have the MetroParks. I always assumed there was some special law that guaranteed their funding. Luckily, the levy passed with 77% approval, yet these numbers still concern me. These parks are the city’s best attraction. The fact that there was a slim possibility that the parks may lose funding deflated me. Some people just assume these great parks will always be there. They sadly do not think what can happen if they lose funding. We may be discounting the success of the Metroparks.

An Adaptation-Focused Mindset is All You Need

The apathetic attitudes of Clevelanders toward the few things they can be proud of have left me frustrated. If we cannot take care of our best tourist attractions, how can we possibly handle matters when push comes to shove? The Sokolowski house is still popular as the surrounding location has become a serene viewpoint for pictures of Greater Cleveland. There are rumors that the property is for sale. We won’t know if the buyer is a local or an out-of-towner.

Rocky River Reservation by Cleveland Metroparks

Can Cleveland maintain sustainable tourism with a hypothetical population surge?

One of my biggest takeaways from my Solimar Internship is that sustainable tourism relies on cooperation and innovation from all parties. From the stories I’ve heard, it can quickly become complicated and sometimes political. People can be stubborn and understandably resist exploitation. Claiming ownership over local attractions and city culture leads to mishaps, as we can see from the mishandling of Sokolowski’s house. As well as the proposed defunding of the Metroparks.

Overconfident businesses might make poor decisions simply because they have lived in a single community their whole lives. This does not translate to positive tourism for a city still debating funding its beloved public parks. Our community could fail to enact sustainable tourism. It is essential for the native people to be able to carry their weight when it comes to tourism. Otherwise, those from the outside will dictate the direction.

Hope for Cleveland’s future

This can either be a good or bad thing. But I know that if a young outsider introduces a business that doesn’t represent the city. It may rub the locals the wrong way. I’d love for Cleveland to transform into a Midwest Portland. Yet this rapid progress can be harmful to locals and their environment. That is why it is important for Clevelanders to know their story. While also focusing on what needs to change to maintain authenticity. The historic Ali Summit was held in downtown Cleveland in 1967. Itself, a pivotal moment within the American Civil Rights movement, has held more impact for Clevelanders. If Clevelanders aren’t aware, a possible increase in tourism may harm sites such as the historic Metroparks. Leaving many voters considerate to future levies.

Not being a destination city might be okay with the people of Cleveland now, but that can quickly change if more people choose to live or flock to our city. It is crucial that we prepare for adaptation without losing the essence of what makes Cleveland unique. By embracing common values, we can work harmoniously with inquisitive businesses and tourism companies. DMOs can focus on crafting experiences that benefit everyone. Regardless of the city’s evolution over the years, cultivating self-awareness and readiness for environmental changes remains paramount. Without proactive efforts, visitors might opt for other destinations. I would like to see Cleveland’s further success. I believe that adaptation and foresight from citizens to decision-makers are critical for success. Together, we can ensure that the belief in the land remains strong!

Follow in my footsteps and join Solimar’s virtual internship cohort!

Importance of Involving Tourism Stakeholders along the Lewis and Clark National Historic Trail

Written by Ethan Bollert on November 3, 2022. Posted in Blog, Uncategorized.

When it comes to tourism experiences in the United States, there is arguably none as large in scale or impact as the Lewis and Clark National Historic Trail (LCNHT). The trail spans 4,900 miles and is accompanied by over 6,000 miles of driving routes across 16 states, from Pittsburgh, Pennsylvania to the Oregon’s Pacific Coast. It is a trail equal in size to the distances from Anchorage to Cancun, from Paris to Mumbai, or from Cairo to Cape Town. Needless to say, the trail is massive, and has a potentially huge impact on any town or community it runs through as a result.

The interesting part about the trail however, is that even though it is administered by the National Park Service, they own almost none of the land along the trail. Instead, the route is owned and operated by the stakeholders that call each place along the trail home. They are the people who can help better the trail, and, in turn, make the trail better for them and their communities. But who are these stakeholders? What importance do they actually play in the trail’s success? We hope to answer these questions as we discuss the roles these people have in one of the biggest tourism networks on the planet.

lcnht landmark — Gateway Arch National Park, the former start of the Louisiana Purchase exploration

Who are the Stakeholders of the Lewis and Clark National Historic Trail?

Stakeholders are individuals or groups that have an interest in, or are impacted by, the decisions, operations, and success of a business. In this case, it is anyone who has an invested interest in the success of Lewis and Clark National Historic Trail. These stakeholders can range from federal government organizations to individual business owners. Most stakeholders for the Lewis and Clark National Historic Trail fall into one of the following six categories:

1. States

The trail is split up into five regions. It begins in the Ohio River region, which includes Indiana, Kentucky, Ohio, West Virginia, and Pennsylvania. It continues through the Missouri Traverse region, which includes Illinois, Kansas, Nebraska, Missouri, Iowa. The trail then flows through the Great Plains region of North Dakota and South Dakota, and the Plains to Peaks region of Montana and Idaho. It finishes in the Columbia River region of Oregon and Washington. People from every state mentioned here collaborate to run activities along the trail, whether they are from official state tourism departments, state parks teams, or any other state-level government agency.

2. Native American Tribes

The American Indian Alaska Native Tourism Association (AIANTA) helps the project by leading the charge to promote native-owned businesses and communicate with tribal lands along the trail. The Lewis and Clark National Historic Trail passes through 15 reservations, as well as the historical lands of many more tribes that have since moved. Each tribe has interpretive centers, museums, festivals, and restaurants that all showcase Native traditions and their side of the Lewis and Clark story. The American Indian Alaska Native Tourism Association is our valued partner in facilitating these relationships.

3. Federal Land Managers

The National Park Service, Bureau of Land Management, National Forest Service, and the U.S. Fish and Wildlife Service all oversee and manage land on the trail. Anytime the trail passes through a national park, national forest, or any other land operated by the federal government, these guys help keep it the healthiest and most thriving it can be.

4. Volunteer Groups

Many local destination marketing and management organizations, interpretative teams in parks, or local museums are made up of volunteer groups working to bring people to their town. They do incredible work and are deeply passionate about their jobs. The LCNHT provides them with great opportunities to grow tourism in their hometowns and achieve their goals.

5. Nonprofit Groups

Nonprofit groups like the Lewis and Clark Trust and the Lewis and Clark Trail Heritage Foundation work to educate the public and preserve the land and history of the trail. They contribute greatly to the interpretive information presented about the trail’s history. Many other local nonprofits that have a mission to solve a problem or promote a topic lie along the trail. The popularity of the LCNHT makes it easier to bring visitors to their communities and raise awareness for their causes.

6. Private Sector

Lastly, the private sector comprises all the privately-owned businesses along the trail. This includes hotels, bed and breakfasts, restaurants, gift shops, tour operators, wineries, breweries, and more. This is mainly made up of local residents who live along the trail, and they have a huge impact on its success.

wineries LNCHT — Wineries are great businesses to feature on the Lewis and Clark National Historic Trail

Why Lewis and Clark National Historic Trail Stakeholders are Essential

As previously mentioned, the National Park Service may be advertising and managing the trail, but the actual attractions and points of interest along the trail are owned by the locals. This is a type of tourism called geotourism, in which the goal is to promote the unique character of a place. This is best done through local collaboration. People are usually proud and passionate about the place they live, or the community they are a part of. The Lewis and Clark National Historic Trail hopes to tap into that passion by asking the locals along the trail to help with its promotion and marketing.

The main way of doing this is via the LCNHT website and its interactive map. The tourism team at Solimar International who operate the website know that a full knowledge of everything to do in every town along the trail is hard to have, if not impossible. The way they combat this is by having local business owners submit their business to be featured on the website’s map. Soon enough, the whole map will be filled with local spots to eat, shop, drink, and play. This gives a sense of authenticity to tourists, and economic and cultural prosperity to the locals. Research shows that local collaboration makes tourism destinations succeed and be viewed positively in the eyes of locals. Stakeholders of the Lewis and Clark trail are what make the trail what it is, and their collaboration is paramount to the success of it as a tourist destination.

families hike the LCNHT — The Lewis and Clark Trail is an iconic cross-country trip, perfect for families

How You Can Get Involved in the LNCHT as a Stakeholder or Tourist

There is a lot of potential for the Lewis and Clark National Historic Trail to impact communities around the United States in a positive way. If you or someone you know lives along the trail, the best way to get involved is to make an account on the Lewis and Clark Travel website. From there, you can submit local points of interest to be featured on our interactive map. The listing could be as big as a national park, or as small as your local small business. Other than that, it comes down to learning more about the relationships between communities and the tourism industry. Learning how to showcase your town, no matter how small, can help attract people from all around the United States and beyond.

For more information on how communities and stakeholders can enhance the tourism industry (and vice versa), check out our blogs on community-based tourism, stakeholder engagement in destination planning, and how stakeholders embraced tourism in Armenia. We hope to see you all exploring the trail sometime soon!

A reveller performs during a "pow-wow" celebrating the Indigenous Peoples' Day Festival in Randalls Island, in New York indigenous peoples' day

Honoring Indigenous Peoples’ Day – a Look at Three Native American Lands

Written by Hayden Hamilton on October 9, 2021. Posted in Uncategorized.

Native Americans have been the stewards of land conservation for millenniums. Today on Indigenous Peoples’ Day, we celebrate them.

Indigenous Peoples’ Day is here! Today is a day to pause and honor the rich history of native groups that have called the present-day land of America home for millenniums before European colonizers. How long exactly is currently up for debate. Historically, it was believed that the Americas have been lived on for the past 13,000 years, after the retreat of massive path-blocking glaciers, but recently that time frame has been shattered. With the discovery of a 23,000 year old footprint in White Sand National Park, scientists are now at a new dawn of archaeology. To celebrate the important history of Native Americans, we present three groups and the practices they established to utilize and honor the natural systems that sustained them.

Reclaiming and Renaming Columbus Day

Interestingly, Columbus Day itself was founded due to discrimination. In the early to mid-19th century, Italian immigrants became more and more prominent in the United States of America. With that, came a wave of Catholic culture and groups. These groups were met with much adversity by the protestant groups that settled in America before them. Longing for relief and acceptance, Italian immigrants began to cling to the legacy of Christopher Columbus – a figure who was not widely known at the time. Books padded the story of Columbus’ arrival and glorified his character. And in 1906, Colorado was the first state to officially recognize Columbus Day.

Origins of Indigenous Peoples’ Day

Pushed for decades informally, but first recognized by the state of South Dakota in 1989, “Native American Day” became a much better counter to the previous glorification of Columbus. In 1992, marking the 500th anniversary of Columbus’ first voyage, American Indians in Berkeley, California, organized the first “Indigenous Peoples’ Day”. Now, Indigenous Peoples’ Day has replaced Columbus Day in many states, and acts as a national holiday to celebrate those native cultures and pay respect to the history of indigenous America.

Three Indigenous Groups and their Sustainable Practices

Nomadic Grazing in the Great Plains

What comes to mind when you think of the American Great Plains? Grand? Majestic? Rich-beyond-belief? No, it’s probably the thought of a vast corn field, or maybe a long flat stretch of land with a few cows and a windmill. The Great Plains weren’t always like this. In fact, when first observed by European settlers, most were in disbelief at the beauty and biodiversity of the land. Now, it’s a different story. The Great Plains aren’t appreciated as majestic or rich, because colonizers have changed the landscape with homogenized farming.

Years ago, the land was inhabited by a list of native groups, some of which include the Cheyenne, Pawnee, and Blackfoot tribes. Most of these groups were nomadic or semi-nomadic. Instead of settling and working land permanently, they often followed herds and pleasant weather. Following herds allowed previously grazed land an opportunity to recover and regrow, while providing the herds and humans a survey of fresh wild plant growth. Also, in following agreeable weather, these groups were able to escape harsh conditions like drought, flooding, or early freezes, all problems that modern farmers loathe.

Native people used the Great Plains in the way they naturally evolved to be used. And contrary to what we may believe today, the land should not be closed up, locked down, and homogenized. Today, regenerative ranching techniques are being studied and practiced, and they all are based around the natural, native way the land used to produce. As this change occurs, attention needs to be paid, not only to the practices and techniques, but to the tribes themselves that originated. Tribal tourism is an excellent way to bring much needed funding to the tribes that still work in the Great Plains, and with any luck, our nation’s majestic center may one day return to it’s natural, extra-productive beauty.

Preserved Beauty in Sierra Nevada

Starting in the middle of the 19th century, some of America’s most beautiful regions were swarmed with entrepreneurs dead-set on taking their “fair share” of the natural bounty of the gold rush. Rivers were filled, mountains were blasted, and violence invaded a once serene place.

Before the area became a magnet, many native tribes lived in the area. Among them, the Maidu Tribe was a prominent group in the area around Lassen Volcanic National Park. They traveled in the summer, existing in temporary teepees and hunting big game, and stayed stationary in the winter, living in pit houses and surviving off stored food. Salmon, trout, and deer were some of the main proteins in their diet. And all these could be found at a plentiful rate. It wasn’t until the influx of 49’ers, that the food supplies started to be crippled. Oak trees were cut ruthlessly, game populations were hunted to dwindling levels, and mining runoff interfered with river health. It didn’t take long before the activity in the area forced the Maidu off their land, and into the Round Valley Reservation.

After the mining boom started to die, the wildlife slowly returned. Rivers regained health, and native growth took back the once bustling operations. Conservation groups stepped in and aided regrowth of the area, and worked to rebuild some of the natural systems that sustained tribes like the Maidu. As more attention and development is brought to these mountains, discretion is needed to manage what gets heavily trafficked. For this cause, National Geographic partnered with Solimar and the Sierra Nevada Business Council to address this specific issue. An interactive website was created to point out and promote the lesser known points of interest, right next to the biggest names. In this work, an avenue was created to lift up and protect the points of natural and cultural importance in the area.

Thriving in the Southwest United States

In the south western region of the United States, water is a scarcity. Just ask any city planner in Las Vegas or Phoenix, and they’ll start to describe the logistical problems with trying to supply potable water to millions of people in America’s driest states. So you can only imagine how much harder it was before the modern marvels of today’s reservoir and transportation systems. Much like the perception of the Great Plains mentioned above, this is a bit of a fallacy. To get a look at “easy living” in the sunbelt, we need to take a look, once again, at the indigenous groups from the area.

Tribes like the Ute, Hopi, and the Navajo Nation thrived in the area around the present Four Corners Monument. As one can assume when looking at abandoned mass-dwellings like those of Mesa Verde National Park, large civilizations were logistically challenging in this area. As the climate became more and more arid, tribes opted for smaller, better placed communities. Labeled by Spanish explorers as “pueblitos,” small villages dominated the area. These villages were chosen with a keen eye to water supply, tactical placement, and proximity to resources. Thousands of acres of surveyed land were passed up and left by native groups seeking settlement points, and only the best areas were chosen. With these smaller, spread out groups, life was easier to sustain in harsh conditions. Water supplies were less likely to be depleted, and food was better distributed among the land.

Much like the work in Sierra Nevada, another Mapguide was established for the Four Corners region. With this work, more money can be brought to smaller communities and attractions that stand outside of the huge pulls like Moab and the Grand Canyon. So when looking at the issues of huge desert urban areas, the idea of a network of smaller communities looks a whole lot more sustainable and attractive.

On Indigenous Peoples’ Day, we honor this land’s first inhabitants and the Tribal Nations that continue to thrive today. Solimar urges all to consider and honor the many Indigenous communities and cultures that make up this country, both today and every day.

Check out our Lewis and Clark National Historic Trail project to learn how Solimar has worked with Native American tribes across the United States.

American Independence Day Destinations – a US Road Trip Reflection

Written by Kevin Cranney on July 3, 2021. Posted in Uncategorized.

What places fully embody the American essence? A Solimar team discovers top American Independence Day Destinations on a road trip

Nearly one year ago, inspired by Solimar’s ongoing Lewis and Clark National Historic Trail project, I set out with my friend Nick on a “great American road trip” to explore and rediscover our country. With the same yearning for adventure as those two great explorers, Nick and I rolled out of our hometown in southeastern Pennsylvania in a minivan overflowing with tents, sleeping bags, non-perishable food, bear spray, and clothing for all weather conditions. Six weeks later we returned to Pennsylvania with ragged beards, long, unwashed hair, dark sun tans, and, above all else, an overwhelming sense of patriotism. From the major cities to the small towns to the sprawling and beautiful national parks, the vastness and diversity of the United States is something to be proud of. Now on Independence Day, I reflect on some of the top American Independence Day Destinations that carry the spirit of our great nation.

American Independence Day Destinations #1: Philadelphia, Pennsylvania

I would be remiss to neglect my home city in this list, and anyone looking to explore the history of Independence Day must begin in Philadelphia – the birthplace of the United States. Be sure to visit Independence Hall and stand in the same room where our Founding Fathers signed the Declaration of Independence on July 4, 1776. Next door you will find the famous Liberty Bell that announced that Declaration to the people of the newly formed United States of America. Other historic attractions abound, including the house of Betsy Ross, Franklin Square, and the Museum of the American Revolution. A trip to Philadelphia will leave you with a feeling of ownership of our nation’s first weeks and years as an independent country…and also a full belly! Be sure to have a cheesesteak or two!

Independence Hall, Philadelphia. A quintessential American destination

American Independence Day Destinations #2: New York City, New York

One of the most recognizable cities in the world, New York is a bastion of American culture, consumerism, diversity, and history. Love it or hate it, the Big Apple is distinctly American and a place every citizen must visit at least once (and probably more, as it is impossible to see the whole city in one stay). From historic black communities in Harlem to the unceasing energy in Times Square, Central Park to Yankee Stadium, the Statue of Liberty to the One World Trade Center, New York offers endless possibilities to its visitors. Whatever you choose to do in New York, you will leave with an increased understanding of what it means to be an American. On the Fourth of July, attractions range from the spectacular Macy’s Fireworks to the grotesque but engrossing Nathan’s Hot Dog Eating Contest. What says American Independence Day Destinations like hot dogs!

Manhattan, New York City. The history of America lives here

Yellowstone National Park, Wyoming

Many people (me included) find the greatest sense of national pride in nature, and there are no better places to marvel at America’s natural beauty than at some of its 423 national parks. Established in 1872, Yellowstone is our country’s (and the world’s) oldest national park. Covering a whopping 3,471 square miles, the park preserves a diverse and dramatic landscape of rivers, lakes, canyons, plains, forests, hot springs, and geysers. Exploring the park gives visitors a glimpse into the natural history of the United States, and nowhere is this more evident than observing the last free-ranging bison herd in the country. Once dotting the western plains in the millions, Yellowstone is still home to nearly 5,000 wild bison. Symbolizing American strength and resilience, an up-close look at a bison will leave visitors awestruck and humbled.

The great American Bison in Yellowstone National Park

New Orleans, Louisiana

One of the things that makes me proud to be an American is the tremendous diversity of our nation, and there is no better place to celebrate that diversity than New Orleans. French, Spanish, and Creole traditions are alive and well in the architecture, delicious food, and distinctive music of the city. This explosion of multilingual and cross-cultural influences can be found anywhere in the city, from the lively parties on Bourbon Street, to the eateries around Jackson Square and the jazz shows in Tremé. New Orleans is also home to the mouth of the Mississippi River, and it is only fitting that the waters of America’s mightiest river come to a head in one of its most unique and diverse cities – a grand finale in a long tour southwards that bisects the nation. While here, participate in some of the long-lasting structural, economic, and cultural traditions brought about by the African-American community in NoLa. Upon their forcible removal from the Senegambia region of West Africa, the first community of 5000 enslaved Africans arrived in the city in 1719. Nearly a century later with the Louisiana Purchase in 1803, New Orleans was home to 2,773 enslaved people of African ancestry and 1,335 free people of color; making up 51% of the city’s population. Of all the African-American contributions to American culture, music tops the list. New Orleans is the birthplace of jazz. Black resistance to slavery created other culturally significant legacies such as Mardi Gras, the Krewe of Zulu, Second Line Parade, and Voodoo. To fully come to grips with the history of the United States this Independence Day, it is important to acknowledge some of the darkest parts of American history and the culturally significant legacies born from fearless resistance.

Brass Band performance in the birthplace of Jazz, New Orleans

Grand Canyon National Park, Arizona

It isn’t something to be taken for granted that the United States is home to one of the seven natural wonders of the world, and the Grand Canyon certainly deserves its place on the list. Gazing across the canyon (we recommend the South Rim for the views, although the North Rim is less crowded) is a truly sublime experience. Once you convince yourself you are in fact still in the United States and not on another planet, you may catch a glimpse of a California condor soaring overhead, its record-breaking 10-foot wingspan casting a long shadow on the ground, and you will need to begin the process again of conceptualizing this otherworldly destination. Leaving the Grand Canyon made Nick and I swell with pride for living in a nation that is committed to preserving natural wonders like this one. It is one of the best American Independence Day Destinations.

The awe-inspiring South Rim, Grand Canyon National Park

Gettysburg, Pennsylvania

On Independence Day, it is important to recognize the hardship and sacrifice that our ancestors suffered through to preserve the Great American Experiment in democracy. One of the best destinations to do this is at Gettysburg Battlefield in southern Pennsylvania. The site of the bloodiest battle in the history of the Western hemisphere, Union and Confederate forces clashed from July 1-3, 1863 around the town of Gettysburg, and the eventual Union victory marked a key turning point in the Civil War. The battlefield is pristinely preserved and complete with countless monuments, memorials, and plaques for visitors to educate themselves about the battle. Guided tours are also available, and yearly reenactments draw thousands of actors and spectators from around the country. I’ve visited Gettysburg several times and always leave with feelings of deep sorrow for the lives lost combined with immense pride that a nation whose citizens slaughtered each other for five years still stands as one. On Independence Day, the anniversary of the end of the battle now 158 years old, it gives me hope for the future of the nation.

Learn about American history at Cemetery Ridge in Gettysburg Battlefield

As more and more people are traveling as the threat of COVID-19 decreases, especially this Fourth of July weekend, I encourage you all to stop and reflect on the history, culture, and people that define the place you find yourself in. I guarantee there will be something about it to make you proud to be an American.

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