Tag: regenerative travel

How Green Finance Can Address the Increasing Demand for Sustainable Tourism

Written by Yaseen Eiweida on . Posted in Blog.

The world of travel and tourism has helped strengthen both rural and urban communities while also economically empowering local businesses. However, in recent years, there has been a noticeable shift in demand within the tourism industry. We are now seeing an increasing preference for more sustainable tourism options, and green finance is proving to be a viable solution. This trend reflects a desire for tourism practices that not only promote sustainability but can also drive the market for sustainable travel forward in the long term.

In 2024, there are many opportunities in the post-pandemic era of tourism to capitalize on. Climate change remains one of the greatest challenges facing our environment, as well as the tourism industry. Both well-established destinations and up-and-coming ones are having to adapt to climate change. It is important that we design and implement certain measures to mitigate the harmful effects of climate change felt by communities trying to promote new tourism opportunities. A crucial step towards this goal is financing the development of these necessary strategies. Green finance offers the necessary funding and incentives for developing sustainable tourism initiatives. It addresses the growing demand for eco-friendly travel options and ensures the preservation of natural and cultural resources.

The Rise of Sustainable Tourism

What is sustainable tourism? Sustainable tourism recognizes the future impacts of tourism initiatives while considering the environmental, social, governance (ESG), and economic consequences. It takes into account the needs and wishes of travelers while placing equal importance on the environment and host communities. 

Sustainable Eco Lodge
Sustainable Retreat: Nature Resort in Sapa, Vietnam

With the continuous predicament of climate change, travelers from all over the world have started to take into consideration the sustainability commitments and records of destinations and providers. In fact, many travelers are even ready to pay a premium for more sustainability in their itinerary. Environmentalists and activists aren’t the only ones driving the growing demand for sustainable tourism. Many people are simply seeking to make more responsible travel choices and contribute to a better future. Looking at the numbers, the size of the global sustainable tourism market is currently valued at $2.61 billion in 2024 and is projected to soar to $8.73 billion by 2031. This not only represents an opportunity for tourism providers to accommodate more travelers, but it is also an opportunity for investors. When comparing the demand for more sustainable tourism versus the supply of options, the numbers are shocking but represent an opportunity for growth. Globally, the sustainable tourism industry is estimated to make up just 2–5% of the travel and tourism industry. Yet, around 80% of travelers said that sustainable tourism was important, and they would want to adopt more sustainable travel practices. 

What do Responsible Tourists Want? 

In order to understand how the world should finance and invest in sustainable and responsible tourism, it is important to understand the requests of travelers. In the context of the demands of many global travelers, they wish to see more sustainability in six key areas. Expedia Group’s sustainable travel study from 2023 indicates that travelers are willing to pay more for:

  1. Transportation
  2. Food
  3. Activities & Experiences
  4. Lodging & Accommodation
  5. Purchases or Gifts 
  6. Engaging with Local Cultures  

Even though tourists aiming to travel more responsibly might not fully grasp all the nuances involved, the crucial point is that there is a clear demand for this type of travel. People want to lower their carbon emissions when they travel, choose food from sustainable sources and producers, support regional communities, purchase gifts, and engage with local artisans and craftsmen, amongst other sustainable practices. Growing the socioeconomic status of local tourism providers has always been important to the world of international development, as highlighted by many of the United Nations’ Sustainable Development Goals (SDGs). Therefore, now that there exists a market with a genuine demand for more sustainable travel options, and travelers who are even willing to pay more for these options, the time has come to address these demands and fill gaps within the industry. 

Intangible Cultural Heritage
Thailand’s Intangible Cultural Heritage Provided by Local Artisans and Craftsmen

Recognizing the Importance of Green Finance

In recent years, there have been many green finance success stories that highlight the potential and success of sustainable investing. Globally, the transition to decarbonize the economy requires massive investments. Through green finance, investors in both the public and private sectors can direct their investments towards acts to lower emissions and mitigate climate change. The concept of green finance should not be confused with a risky investment for the sole purpose of helping the environment. Investors involved in green finance are actively reducing their risk. Today, investing in carbon-intensive initiatives has more risks than ever due to the transition to more responsible business practices. Aside from the risks, green financing can also support job growth in new industries and create more business opportunities that do not harm the environment in the way traditional tourism does. Those who embark on these opportunities can help private and public organizations satisfy their climate goals.  

Sustainable Tourism Eco Lodge
Undisturbed Accommodation: Thai Eco Lodge using vernacular architecture and a circular water system

Understanding Green Financing  

Green financing refers to the economic activity aimed at maximizing environmental benefits and/or reducing risks associated with climate change. For example, a company that secures a loan to upgrade its portfolio of houses with more energy-efficient systems, such as solar panels, contributes to green finance. In turn, those living in the house also are lowering energy consumption and utility expenses. This reinforces the idea that green finance is a win-win for everyone. In the long term, the goal of green finance is to establish a flow of financial resources toward investments that contribute to a more sustainable and resilient economy. In the tourism industry, this includes addressing climate change and other environmental challenges.

Green Finance Diagram

Promoting Sustainable Business Practices in Tourism

Contributing to sustainable development requires a change in the way businesses think. Businesses not only need to address the environment when making decisions, but they need to instigate changes in their consumer’s behaviors. If tourists wish to travel more sustainably, there needs to be sufficient opportunities for them to do so. In order to accomplish this, there are several different financial instruments and initiatives in green finance:

  • Green Bonds: a debt security issued to finance projects that positively address environmental change.  
  • Green Loans: loans granted to projects or businesses that contribute to environmental sustainability (green loans typically come with favorable terms and conditions).
  • Green Equities: when shares of equities/stocks are re-invested in companies that promote positive environmental results.
  • Crowdfunding: obtaining funding from a large pool of interested backers to make an impact through sustainable initiatives.
  • Public-private partnerships (PPPs): collaboration between governments, financial institutions, and private companies to fund and implement sustainable projects.

While each instrument is a great contributor to sustainable development, businesses in tourism need to identify their green goals. The first obvious step would be to assess the potential of the project: What are the potential outcomes or challenges? Businesses should consider the needs and wants of stakeholders. What are the regulators looking for? Investors? Employees? Customers? And so on. While there is a demand for more sustainability in tourism, it is not a one-size-fits-all solution. The following step is to choose which finance option is best suited. Each has different advantages and disadvantages depending on the context, so it is important to choose wisely to attract investment. Although investors want to participate in socially responsible investing, they also will look to minimize risks. 

South Korea: A Model for Integrating Green Finance with Tourism

South Korea, officially the Republic of Korea (ROK), is emerging as a leader on the path towards financing green growth opportunities. To meet the country’s ambitious climate goals, financial institutions have announced a $313 billion green financing plan to be implemented across many sectors of the economy, including travel and tourism. Dating back to 2008, stakeholders in Korea’s tourism sector have been identifying countermeasures against climate change. Several years later in 2016, the heritage sectors of the tourism sector began implementing measures to protect the country’s most vulnerable cultural heritage assets. The national government has also played a key role in addressing climate change in tourism as they have focused efforts towards adaptation and mitigation. For the government, the key to adaptation is minimizing the effects of climate change on tourism and cultural heritage. In contrast, mitigation efforts involve leveraging these sectors as a source of education and knowledge to reduce greenhouse gas emissions. 

South Korea stood as one of the countries that positioned climate change as a national priority and prepared both the legal groundwork and heavy investment to support this priority. The national government has been involved with monitoring and conducting follow-up measures to adaptation policies and investment schemes. They also spearhead the campaigns to raise awareness of the need to deal with climate change responsibly and immediately. The government also actively promotes low-carbon tourism services using low-carbon transportation, local food, and locally crafted goods, alongside the green transformation of infrastructure. South Korea stands out as a leader and exemplary model in financing and taking initiative against climate change in the tourism sector.

Investment Opportunities to Support Sustainable Growth in Tourism

Many of the key components of sustainable development and environmental management are being overlooked in tourism. Some of these include energy efficiency, waste management, water management, biodiversity, and cultural heritage. By incorporating these components, tourism operators and investors can contribute to the SDGs and be innovative. The key to unlocking this growth is to encourage responsible investing and introducing new opportunities. When aspects of sustainability such as cultural heritage and biodiversity are being funded, the tourism operators can leverage them to promote their destination.

Sustainable Tourism Infrastructure
Coastal Protection: Mangroves help to bind and build soils, reduce erosion, and act as wave breakers to offer protection from rising sea levels

Solimar’s Investment Promotion strategies have successfully secured more than $8 million in debt and equity commitments for ecolodges within or on the borders of national parks. Further, Solimar’s principals have successfully promoted tourism-related investments totaling more than $350 million. At Solimar, we acknowledge that demand from and within new markets will continue to rise in importance. In response, we are keen to assist these destinations by attracting investments to meet demand and achieve the existing growth potential. Solimar provides the unique prospect of offering end-to-end investment promotion solutions. This includes prospectus development and production, investor recruiting, and sourcing debt and equity financing for a wide range of project types across the globe. 

The Role of the Public Sector

Although private contributions are effective in tourism and economic development, the public sector has a significant role. In tourism projects, there are typically many parties involved with many goals. These may include tour operators, local governments, and destination management organizations (DMOs), all of whom have expected outcomes for projects. Therefore, public-private partnerships are a great strategy to represent the interests of all stakeholders involved and meet expected outcomes. PPPs offer a greater variety of sources of investment, technology, knowledge, and management expertise. The model is a great method to enhance the supply of resources for development and to help steer demand towards sustainable tourism. In addition, PPPs can extend the cost of a project over a longer period, allowing public funds to be allocated to areas where private investment is either unfeasible or unsuitable. However, PPPs should not be viewed as a solution to public-sector budget constraints or funding shortages; instead, they should be utilized as a means to execute projects and services efficiently and cost-effectively.

PPP for Sustainable Development
Public-Private Partnership: Building Spain’s Modern Train Stations

Not only is public sector involvement helpful, it’s vital. Unlike the private sector, governments usually have to cater to the whole population rather than certain stakeholders. They must be impartial and not have hidden agendas to protect. The public sector can also drive change within the private sector. Through incentives and mandates, governments can enhance private sector sustainable tourism efforts. Given the value each sector adds to the industry, partnerships are at the core of sustainable tourism. By spreading out the risk, and reducing the upfront costs imposed on public budgets, it’s vital for governments to consider partnering with private sector stakeholders. 

Public-Private Partnership for Sustainable Tourism

The Path Ahead and Progressive Strategies

With the emergence of a new travel pattern amongst tourists, we must offer new opportunities. We must steer consumers to more sustainable travel and make responsible decisions. Although there is a segment of travelers who desire to experience greener, more sustainable travel, there are also those who are not yet inspired by sustainability but who could be influenced. Celebrating the transition to an eco-friendly brand of travel should become a key component of the journey towards a sustainable future. To promote these changes, it’s key we broaden the dialogue to appeal to different segments of travelers. 

Cities with the potential and resources to spark change should take the lead and set the example. Cities should embrace policies that facilitate the relationship between financial markets and opportunities for green finance. This relationship is key to attracting the assets and capital required to deliver successful sustainable projects for travelers. The diversification of financing opportunities is also an important avenue for growth. No two projects are alike, and no two projects face the same challenges. This means that in order to accomplish goals, there must be ample opportunities to finance these endeavors. 

From an internal perspective, to obtain the means of investment, projects must have significant profit potential. Projects must be highly marketable to entice investors. Business plans and prospectus development strategies must be thorough and feasible. Additionally, effective risk management strategies should be in place to address potential challenges and uncertainties, giving investors confidence in the project’s stability. Highlighting the long-term sustainability potential can also attract socially responsible investors who are seeking opportunities to expand their portfolios. By combining these elements, projects can become more attractive to investors, ensuring a higher likelihood of securing the necessary funding.

Interested in our services for Investment Promotion? Contact us to learn more.

Local artisans Vietnam

Local Artisans and Craftsmanship Revival Through Tourism

Written by Ibrahim Eiweida on . Posted in Blog.

Local Artisans and Craftsmanship Revival Through Tourism

Artisan development and craftsmanship are important tools for local economic development and job creation. Tourism has helped restore and close the disconnect between rural and urban craftsmen and their networks and markets. The increased influx of visitors has provided artisans with a greater market presence and demand for their goods and services, pushing their craft businesses to new heights of success and sustainability.

However, there remains the potential for greater promotion of these economic activities within the tourism sector. As well as the preservation of crafts by bringing in opportunities to local artisans. By working closely with artisans, we can capitalize on and promote their existing traditions and artistic products. Let’s ensure that these valuable cultural assets are preserved and shared with a wider audience. Together, we will explore the dual benefits and synergies that emerge through local artisans and craftsmanship and tourism. Craftsmanship not only invites tourism and destination development through the authenticity and uniqueness of its attractions, but tourism also supports local artisans and cultural entrepreneurs, fostering shared prosperity. Join us in celebrating the resilience of cultural heritage and sustainable tourism. Discover how local artisans create a sense of identity, belonging, and community cohesion.

Preserving Heritage: Traditional Craftsmanship and Architecture in Old Cairo, Egypt

Celebrating Intangible Cultural Heritage

The year 2023 marks a significant milestone in the world of cultural preservation. We celebrate the twentieth anniversary of the Convention for the Safeguarding of the Intangible Cultural Heritage, adopted on October 17, 2003, by the 32nd session of the General Conference of UNESCO. Honoring cultural identities bridges the gap between different social groups. It also leads to upward mobility. This anniversary provides a unique opportunity for all to raise awareness about the diversity and richness of intangible cultural heritage and in fostering international cooperation.

What are Tangible and Intangible Cultural Heritage?

Cultural heritage is a broad term that includes tangible and intangible expressions of human culture:

  • Tangible cultural heritage refers to physical objects and areas with societal significance, such as archaeological sites, museum collections, landmarks, and, for example, the places that are listed on the World Heritage List. These can be preserved and transmitted to future generations through conservation, restoration, and education.
  • Intangible cultural heritage, on the other hand, refers to traditions or living expressions and practices. It includes performing arts, rituals and festivals, traditional knowledge and skills to produce crafts, and languages. Because intangible heritage is constantly recreated, it is transmitted through oral transmission, apprenticeship, and participation.

Shanghai’s Intangible Cultural Heritage: Handcrafting Traditions in China

Artisanal Preservation, Conservation, and Sustainability

As custodians of intangible cultural heritage, there is a need to grow the socioeconomic status of artisans. We need to protect traditions and promote the development of sustainable practices. Artisanal crafts play a significant role in conservation efforts by fostering ecological and cultural preservation. Traditional tribal crafts provide alternative income sources for local communities, reducing their dependency on forest resources for subsistence. This, in turn, helps mitigate the current social-ecological crisis while promoting the renewal of biodiversity and cultures.

Furthermore, maintaining cultural diversity in the face of growing interconnectedness and globalization can help with intercultural dialogue while encouraging inclusive thinking and mutual respect for other ways of life. Local artisans pass down their knowledge, skills, and craftsmanship from one generation to the next. Their work is not only about creating beautiful products. It’s about sustaining the stories, rituals, and practices that define who we are as a society.

Narrative Artistry: Unveiling China’s Vibrant Performance Traditions

Unlocking the Power of the Creative Economy

The creative economy, as a set of art and culture, design, and innovation industries, creates job opportunities and stimulates economic growth. It promotes entrepreneurship in the cultural sector, leading to an overall diversification of national economies. The creative economy contributes contributes just over 6.1% to the global gross domestic product (GDP), averaging between 2% and 7% of national GDPs worldwide.

Creative assets have untapped potential to deliver socially inclusive, competitive, regenerative, and economic benefits for cities and communities. Cultural and creative industries are at the heart of the creative economy and make cities more attractive places for both residents and visitors.

Understanding Cultural and Creative Industries

Cultural and creative industries are economic activities that enable culture and creativity to contribute to and promote rural-urban and socio-economic development. These industries safeguard local ownership and contribute to social cohesion at the grassroots level. They enable creative networks to develop and create opportunities for marginalized communities and individuals who are often economically excluded.

According to estimates from UNESCO, the cultural and creative industries currently provide nearly 30 million jobs worldwide and employ more people aged 15−29 than any other sector. Nearly half of the people working in the cultural and creative industries are women. This opens up new opportunities to address gender inequalities and women-focused investments.

Empowering Artistry: Women Crafting in West Bangalore, India

In 2021, the European Union expanded its Creative Europe programme, which now includes a budget of € 2.44 billion, compared to € 1.47 billion of the previous programme (2014-2020). The objectives of the programme are to enhance European cultural and creative industries, which, as expressed by the European Commission, include:

  • Architecture
  • Libraries and museums
  • Design and artistic crafts
  • Audiovisual, including radio, music, and visual arts
  • Tangible and intangible cultural heritage
  • Festivals and performing arts
  • Literature, books, and publishing

Tokens of Remembrance in Paris, France: Cultural and Creative Industries in Souvenir Craft

The Organisation for Economic Co-operation and Development (OECD) highlights the significant social impacts of cultural and creative sectors and industries, from supporting health and well-being to promoting social inclusion and local social capital. UNESCO and the World Bank have developed a Cities, Culture, and Creativity Framework to support cities in unlocking the power of cultural and creative industries for sustainable urban development, city competitiveness, and social inclusion.

Leveraging Tourism to Support Cultural Products, Values, and Heritage

Cultural and creative industries offer tourists an emotional experience that is different from tangible cultural heritage. Today’s high-value travelers seek authentic cultural experiences. Visitors want to go beyond just visiting landmarks and monuments. They want to experience the social practices that shape cities’ identities and cultures.

Fostering Tourism and Empowering Artisans

Cultural heritage and sustainable tourism preserve and celebrate authentic cultural expressions while fostering inclusive growth and community well-being. When tourism underpins cultural and creative industries, artisans are empowered. Their practices and customs are supported. This fuels economic vitality and establishes a relationship between cultural preservation and sustainable destination development.

Beijing’s Artistic Heritage: Handcrafts in China

Solimar’s Craft and Tourism Program improves the cohesion between the craft and tourism sectors. It does so by creating stronger linkages between the two along an integrated value chain. At Solimar, we recognize the dual benefits and synergies that exist between craftsmanship and tourism. By increasing access to the tourism market, artisans can grow their revenues and profitability. We thus link tourism demand with craft supply, creating direct linkages between craft and tourism experts and developing integrated marketing and promotion tools to help with destination planning. This, in turn, invites tourists and strengthens the networks and circuits in and around craft workshops. As a feasible strategy for local economic development, it allows the craft producer to build relationships with tourists. It also promotes and sustains traditional craft production practices.

The Importance of Diversification and Innovation in Destination Development

Handcrafts remain an important tool in traditional craftsmanship. Tourists often buy different products to take home as souvenirs or gifts. However, many tourists want to have a varied and rich experience that extends beyond handcrafts and towards gastronomy, performances, local costumes, traditional-style homestays, vernacular architecture, and all other cultural and creative industries that specialize in any particular tourism destination. This fills the hearts and minds of travelers with an emotional experience they will never forget when visiting a new destination. Let alone contributing to a longer stay, which means more spending and a higher rate of tourist satisfaction. Tourists now seek immersive experiences. This includes hands-on crafting, dancing with artisans, and cooking traditional food alongside locals, which promotes slow food and the value of leisurely dining over fast food.

Anhui, China’s Tea Festival: Savoring Tradition and Taste

The Culinary Tapestry of Experience

In the realm of tourism, gastronomy and cuisine hold a key role. The power of local flavors, recipes, and culinary traditions is remarkable. As tourists engage in these adventures, they not only savor the taste of a region but become part of the cultural narrative. Dining becomes an art form, and it is within this artistry that the emotional experience takes root. Travelers are filled with a profound connection to the destination, its people, and its heritage when they share in the preparation and enjoyment of local dishes.

Creative and Innovative Street Food Gastronomy in Hanoi, Vietnam

The journey shifts from being a passive observer to an active participant, shaping a more memorable and profound experience for all. The future of destination development lies in embracing diversity and innovation. Weaving together the threads of tradition and creativity into experiences that captivate and resonate with modern travelers.

The Way Forward and Recommendations

As we conclude our exploration into the revival of local artisans and craftsmanship through tourism, it is evident that the journey is rich with significance, promise, and optimism. Our understanding of the mutual gains and synergies created by the partnership between craftsmanship and tourism has illuminated the path to more inclusive and resilient travel. The importance of intangible cultural heritage cannot be discounted as we shift from a focus on tangible patterns to a profound appreciation for the customs, traditions, and practices that define identities and cultures.

Cities around the world must effectively provide the means and resources to promote the development of creative and cultural industries. The creative economy holds important outcomes in terms of urban regeneration, local economic development, and social inclusion. For tourism and social inclusiveness to be resilient, diversification and innovation in destination development are needed. Celebrating handcrafts, local costumes, performances, and gastronomy have become key components in providing visitors with immersive and emotional experiences.

In the ever-evolving world of travel, it’s not just about seeing new places but about participating in the cultural stories of communities. As tourists seek deeper, more meaningful connections, artisans and local traditions take center stage, crafting unforgettable experiences that contribute to a longer stay and higher rates of satisfaction. The future of tourism and destination development hinges on embracing the diversity, heritage, and innovation that local artisans bring to the table. As we move forward, let us continue to support and celebrate the local artisans who are the guardians of living heritage, ensuring that it thrives for generations to come.

Interested in how we can help you with artisan development and linkages? Contact us to learn more.

Sustainable travel, how to be a sustainable traveler in 2023

What Does it mean to be a Sustainable Traveler in 2023?

Written by Ellison Fellers on . Posted in Blog, Uncategorised.

The term sustainable travel comes with many interpretations. It can encompass anything from staying in eco-friendly accommodations to taking one less flight.  But, navigating what this means as a traveler can be complicated. In the simplest terms, sustainable travel refers to efforts to engage in environmentally friendly behaviors that limit tourism’s negative impacts on natural environments and local communities. Sustainable travel should be seen as a tool to help conserve natural resources, preserve and uplift cultures and protect the longevity of destinations for future generations. In this blog post, we will touch on some of the challenges the tourism industry faces and provide some thoughtful tips on being a more sustainable traveler in 2023.  

The problems with travel as we know it 

Pre-pandemic, travel was at an all-time high. But this boom did not come without negative implications. Destinations became burdened by overtourism, with some cities experiencing gentrification due to skyrocketing costs of living, increased congestion, pollution and strains on limited resources. Overtourism has also been an issue for destinations without the necessary tourism infrastructure needed to support an influx in arrivals, leading to detrimental environmental impacts on natural ecosystems. All of which ultimately impact a traveler’s experience as well as locals who call the destination home year-round.

In addition to overtourism and degradation of ecosystems, the way we get around results in a serious amount of CO2 emissions, further exasperating the climate crisis. The days of jet setting around the globe, hopping from one country to the next have led to increased emissions, with UNWTO reporting that flights have produced 915 million tonnes of CO2 in 2019 alone. With the interconnectedness of today’s world, low cost carriers and the ease of booking travel, it’s never been easier to get around. But the ease of travel has implications for the environment and society at large.

Overtourism in Italy

Tourism is one of the planet’s largest industries and one of the most significant exports and drivers of economic growth. Tourism accounts for 10% of all economic activity and supports 1 in 10 jobs. It is often the primary source of foreign exchange earnings in developing economies and the most viable option for sustainable economic development. This is true of no other industry. But this doesn’t necessarily mean that the destinations we know and love are benefiting from our visit. 

Tourism leakage occurs when the revenue generated by tourism is lost to outside economies. What this means is that the money you spend in a destination rarely stays there to benefit the local economy. In developing countries, this is a major issue as the very economic activities aimed at catalyzing growth actually do very little. According to estimates by the United Nations Environmental Programme (UNEP), for every $100USD spent on a holiday, only around $5USD stays in a developing country’s economy. This equates to an average leakage of 95% and is a global issue that many key stakeholders are working to improve to secure an equitable future for local community members. For example, in the emerging destination of the Republic of Congo, Solimar International is working on developing projects where tourism dollars directly contribute to conservation efforts and to promote the country as an international ecotourism destination.

Our top sustainable travel tips for 2023

Visiting destinations close to home or halfway around the globe offer travelers the ability to engage with different environments, cultures, and ways of living. These experiences enrich our lives and ultimately shape how we perceive the world – not to mention the impact they have on our personal growth and development. But travel is a two-way street, and the importance of how local community members and destinations are impacted by individual travel behavior should not be undermined. We can all agree that travel gives us so much, but it’s time to begin reflecting on how we can give back to the people and places we visit.

Ditch short inter-destination flights and opt for a local transport option

It’s not all doom and gloom – travelers around the globe are becoming increasingly conscious about their choices when embarking on trips near and far. According to the Sustainable Travel Report published by Booking.com, a staggering 87% of respondents said they wanted to travel more sustainably. But what does that actually mean, and how do those intentions translate to more sustainable travel practices? While there is no single answer, there are many considerations that sustainable travelers of 2023 can consider before departing for their next trip. Below you will find our top considerations to making more well-informed choices during the planning process and while at your destination. 

1. Seek out information from a Destination Management Organization (DMO)

Today’s travel space is flooded with information that can be useful in planning your next dream getaway. From blog posts to Youtube videos, booking engines like Trip Advisor to the influence of social media, the sheer quantity of resources can be super helpful – but also incredibly overwhelming. With algorithms and optimization, the smaller tourism players can be difficult to find from a quick Google search, which leaves travelers in a difficult place during the planning process. But there are ways you as a traveler can seek out those local, equitable and authentic experiences. 

One such way is by looking for a Destination Management Organization (DMO) in the destination you plan to visit. DMOs are the backbone of tourist destinations as they exist exclusively to promote the area, attract visitors and develop a regional economy. Seeking experiences through a DMO can be helpful in guiding travelers toward lodging providers, attractions, restaurants, and retailers that represent the long-term goals of a destination. In short, DMOs can assist you in finding authentic interactions while supporting sustainable tourism initiatives that make the overall experience more enjoyable for you and local community members. 

2. Visit emerging destinations

Another consideration you should be mindful of is choosing where to go. As mentioned above, there are many popular destinations that receive far too many tourists, leading to the various negative impacts of over-tourism. When you’re brainstorming destinations for your next getaway, you should challenge yourself to visit more off-the-beaten-path cities, countries, and regions, also referred to as emerging destinations. Emerging destinations are places with significant potential, where policymakers and local stakeholders alike need to make significant efforts to turn available resources and attractions into appealing tourism products. 

While emerging destinations may not be on the top of your Instagram feed, they can provide incredible experiences for travelers through unfiltered and raw experiences, pristine environments and, the potential to be the only person at a key attraction. Some examples of emerging destinations are Georgia, The Cook Islands, and the Northern Territory of Australia. 

3. Stop in a second city

If visiting an emerging destination is a little too raw for you and your next adventure, a stop in a “second city” is a good alternative. A second city can be any lesser-known destination that may not be the most popular choice for foreign visitors, but still offers the cuisine, culture and attractions of a country. Venturing to a second city will allow you to escape the overcrowded tourist areas all the while providing you with a more immersive look at local life. Instead of checking out Berlin, Canggu, or Phuket – consider Hamberg, Amed, or Ko Chang. 

Wandering the road less traveled and avoiding mega hotspots allows ecosystems to regenerate and will give you a few extra benefits, some that may even be good for your wallet. In general, you can expect your money to go further in lesser sought-after destinations as heavily touristed areas usually charge a premium for food, lodging and even that coffee you get every morning. In addition to many other benefits, going to second cities helps contribute to the local community and economy that otherwise mainly caters to locals. 

4. Choose the right season to travel

When you travel matters and has an impact on the way you experience a destination. Getting your timing right can mean many things like catching that local festival, experiencing the Northern lights or wildlife migration, or avoiding the rainy season in a tropical destination. While all these factors will contribute to and influence your overall decisions, avoiding destinations during peak season will help you be a more sustainable traveler. Have you always dreamed of visiting the canals of Venice or the sparkle of the Eiffel Tower in the evening? We’re not recommending that you throw those aspirations out the window, just that you’re more thoughtful when choosing when to visit. Traveling to those usually packed destinations during shoulder seasons can help minimize your impact on an otherwise overtouristed destination. A shoulder season is the period between high season and off season. Some destinations may be entirely closed during off-season, while others may experience crowds year round. There are some significant benefits to venturing to a destination during a shoulder season for example lower prices, better accommodation options and less crowds. This type of travel is also more considerate to local populations, giving the over-touristed destination a much needed break and spreading out income generation throughout the year. 

5. Do your homework

But really, we mean it. Travelers have the responsibility of making themselves aware of social and environmental challenges destinations may be facing before embarking on their trip. Understanding some of the key issues helps you be more mindful of the way you interact while visiting. This doesn’t mean you need to spend hours researching before you go, but rather that you inform yourself of anything you should be aware of  in order to “do no harm” in-country. For example, tourism often puts additional pressure on natural resources through over-consumption, and this can be especially harmful in places where resources are already scarce. In developing countries where locals may live without the everyday amenities we are accustomed to back home, this can be especially harmful. 

Water scarcity is one such example. Swimming pools, golf courses, perfectly kept gardens and a shower in the morning, in the afternoon after a few hours spent by the sea, and a quick rinse before going to bed – you get the point. While there’s nothing necessarily wrong with these activities (and personal hygiene routines), it ultimately depends on where you are staying. In arid environments, dryer regions, or destinations with less infrastructure in place, engaging in the overconsumption of scarce resources ultimately leaves residents high and dry. The same goes for energy usage. In places with frequent power cuts, you as a traveler have the responsibility to lessen your footprint. Whether it be resource scarcity with water, power, and land, or the pollution created by solid waste, and sewage, the golden rule is to act more in line with locals. It’s a privilege we are able to jetset around the globe! 

The same is true for social challenges. A big part of travel is learning how to be more sensitive to other people’s cultures. But know that these norms may not be the same as back home. Showing respect to elders, understanding how you should dress when visiting sacred places, and avoiding public displays of affection are some minor examples. But being a well prepared traveler requires you to also have a basic understanding of a destination’s political climate, laws and regulations and religious practices. Each and every destination is unique and comes with it’s own nuances and ways of life – that’s what makes travel so special, right? As you move through the world, embrace differences with an open mind, rethink the stereotypes and biases you may have had before your arrival and always respect social norms even if you don’t agree with them. 

6. Actively participate and reflect during your travels 

This one may seem obvious, but you’d be surprised with the number of travelers that bop from one destination to the next with few interactions with local people and places. In today’s globalized world, it’s easy to find the creature comforts of life back home – but is that what travel is really about? Get out of your comfort zone, venture off the main tourist streets, and push yourself to immerse in local experiences. The benefits of active engagement while you travel are two-fold. As a traveler, you’ll receive a multitude of benefits that span far beyond the end of your trip. You’ll have the ability to create more personal connections with the places you visit, which translates into a deeper reflection of the overall experience. Reminisce on your last trip, did you have a meaningful conversation with a local? Did you gain insight into daily life or see firsthand how the souvenirs you eagerly purchased for friends back home were made? Making intentional time for reflection during your travels may provide you with opportunities to gain that valuable insight and reconsider the preconceived narratives you may have had before embarking on your trip. You’ll also gain a deeper appreciation of the destination by having more participatory experiences, and locals will be greater for your eagerness to learn!

Be a more mindful traveler and lessen your environmental and social impact

You can do many things as a traveler to be more mindful when you go abroad. From packing a reusable water bottle, to staying local, the options to lessen your impact on the environment and the communities you visit are endless. As we explore the world, it’s our responsibility to lessen the burden we leave!

To be the first to hear about our future tips on being a more sustainable traveler, follow Solimar’s blog for future updates!

Shows overtourism at Trevi Fountain in Rome

What is Overtourism… and How Can We Prevent it?

Written by Kat Orellana on . Posted in Uncategorized.

Overtourism strikes back: Steps you can take to combat its return and become a more responsible traveler.

After being deprived of travel experiences for a larger part of the last two years, travelers have been itching to start exploring new destinations, cultures, and cuisines. But as travel re-opens in our post-pandemic world, the threat of overtourism once again looms over some of our favorite destinations. 

What is Overtourism? 

Overtourism is the increase in tourist numbers at such high volumes that it negatively impacts local residents, visitors, and the surrounding environment of a particular destination. The actual number of visitors is subjective to the capacity a given destination can manage without seeing detriment to their environment. But when a location’s hosts and its guests feel that the quality of life, the experiences offered, and the environment have deteriorated, it’s safe to say that destination is suffering from overtourism. 

In regions of Southeast Asia, Latin America and Africa, countries have struggled to balance economic growth with the environmental regulations needed to protect the wildlife and ecosystems that attract tourists in the first place. In Europe, popular cities like Barcelona, Amsterdam, and Venice are all struggling to reduce visitor numbers. Barcelona alone has seen 30 million tourists to its 1.6 million residents in one year. And Amsterdam is projected to receive around 42 million tourists to its estimated million residents in 2030. With those numbers, it’s no wonder anti-tourist sentiment has surged in recent years.

Tourists in Park Guell Barcelona
Park Güell, Barcelona has set daily limits on the number of visitors to combat overtourism (Vincenzo Biancamano, Unsplash)

For many places burdened by overtourism, the travel ban was a welcome relief for local residents and wildlife. Lamentably, travel in popular destinations has already started reflecting pre-pandemic levels. For both the health of locals, visitors, and the environment, it is essential to prevent overtourism from coming back in full force. But to do that, we need to know what causes it. 

What causes overtourism?  

There is not a single cause of overtourism. Rather, it can be attributed to the intersection of innovation across numerous industries. From advances in the airline industry reducing the costs of airfare, to the enlargement of cruise ships increasing the capacity of passengers on board, it has never been easier for travelers to go from one place to another in the sheer quantities possible today. The infrastructure simply was not in place, and arguably neither was the technology. 

Innovations in tech from the internet to smartphones have revolutionized our lives in countless ways, travel included. From online bookings and reviews, to home-sharing, ride-sharing and mapping services, technology facilitates every step in a traveler’s journey. Not to mention the major role that social media plays in augmenting the effects of overtourism.

Less visited destinations can become hotspots for mass tourism almost overnight thanks to the influence of social media. And while increased tourism promotes economic growth, most of these places don’t have the infrastructure or capacity to support thousands of visitors. Boracay, in the Philippines, recently saw a huge influx in visitor numbers thanks to its popularity among influencers on Instagram. The island eventually suffered from algal blooms because it lacked the sewage and wastewater treatment facilities necessary to support increased numbers of tourists. This is just one of the many ways in which overtourism can impact a destination. 

What are some more impacts? 

Overtourism alters the fundamental character of some of the world’s most popular destinations. Increased tourists cause congestion and traffic, litter and pollution, and the degradation of local cultures and environments. Residents have long complained about tourists driving costs of living so high that locals are eventually priced out. With locals gone, the authenticity of the experience for travelers is also at a loss. Maintaining the quality of life for locals is essential to creating a quality visitor experience. However, striking that balance can be difficult.

anti-tourist sentiment from overtourism
Overtourism leads to the kind of anti-tourist sentiment seen in graffiti above (Mark de Jong, Unsplash)

Mass tourism is not restricted to major cities or a specific destination for that matter. The impacts can be felt worldwide. From large-scale effects of increased carbon emissions from aviation contributing to climate change, down to the overcrowding of beaches in Phuket, Thailand inhibiting the successful reproduction of endangered leatherback sea turtles.  

Mass tourism undoubtedly causes detriment to all parties involved: locals, tourists, and the environment. The pandemic revealed what happens when these highly sought-after destinations are given a break from tourism. With cleaner air in major cities and the recovery of wildlife in the absence of tourists, we saw just how much of an impact over-tourism can really have on a destination. 

What can we do to prevent overtourism from targeting more of the places we care about?

As the travel industry recovers, we need to make travel more sustainable both for the stability of local economies and the enjoyment of travelers everywhere. Governments worldwide have committed to updating regulations to address the crisis. Meanwhile organizations like Solimar International are using destination management plans to help counties manage an increased number of tourists at up-and-coming locations. If we want to ensure that our favorite destinations last for generations to come, we all need to do our part to become more responsible travelers. Be aware of the impact your trips have on local environments so you can take steps to leave a more positive impact. 

Five steps you can take to become a more responsible traveler: 

1. Look for sustainable travel options that support local businesses 

There are many alternatives to choose from when planning your next vacation. Search for experiences labeled regenerative, responsible, or sustainable to find travel options that care for the health, longevity, and prosperity of a destination and its people. Try to avoid greenwashing and opt for locally owned operations. When compared to foreign tourism operators, locals will usually have more consideration for the places they call home.

2. Take the road less traveled (literally)

One of the biggest steps you can take to prevent over-tourism is to go to destinations facing under-tourism. Seek out less visited regions or locations that are actually welcoming visitors. For example, if you have always wanted to go to Bali, go to a place like Ataúro Island in Timor Leste instead. 

alternative to overtourism
Ataúro Island, Timor-Leste is a great alternative destination (Tanushree Rao, Unsplash)

 

3. Be respectful of local customs and cultural norms

Overtourism stirs up a lot of anti-tourist sentiment from local residents. Don’t add to it by coming off as a disrespectful traveler. If you are planning a trip, make sure you do your research first. Educating yourself on current social and environmental issues at a destination will make you a more mindful visitor. Plus, local residents will appreciate efforts made to be respectful. You wouldn’t want a guest in your home to be inconsiderate of your wishes and needs, so make sure to be considerate of their wishes as well!

4. Travel during the off season

Certain weather patterns or vacation schedules make a destination more popular at certain times of year. This concentrates an overwhelming influx of visitors to a two-to-three-month window. Traveling during the off season helps alleviate this stress by spreading tourists and local incomes out over a longer period. Next time you want to take that trip to a popular destination, go during the off season. You will be able to avoid the crowds and enjoy a more authentic experience.  You might even score a better deal on stays and experiences! 

5. Consider non-group travel 

Large tour groups tend to overcrowd popular locations. Think increased wait times for restaurants, museums, etc… No one wants to spend their precious vacation time waiting around. Or worse, unable to get tickets to popular attractions because there are simply too many people. Going in smaller groups will reduce the stress of increased visitors. And if you are feeling up to it, going solo will allow you to make even better connections to your destination.

solo travel
Solo Traveler at Cabo da Roca, Portugal (Fransisco T Santos, Unsplash)

Finding a solution to the overtourism crisis is not easy. Increased government regulations and cooperation across industries will be required to even begin to address the problem. Mitigating the impacts of overtourism is a challenge for businesses and individuals at all levels of the travel chain. But there is some good news. As travelers, we have the power to make better travel decisions by researching a destination in advance. We can rest assured knowing our trips will leave a positive impact on a destination, or at least avoid contributing further to the problem. If you don’t have time to look before you book, then you can still be part of the solution by checking out Solimar International’s current projects!

greenwashing tourism industry

Travel Greenwashing: How to Spot it in the Tourism Industry

Written by Noelle Faiza on . Posted in Blog, Uncategorized.

Travel greenwashing and the challenges of an environmentally conscious tourist: who to trust, how to spot authenticity, and more.

From backpackers to luxury travelers, ​​the climate crisis affects us all. As travelers become increasingly aware of the issues impacting the Earth, they seek to reward and fiscally support businesses in the tourism industry with environmentally friendly practices. A subsection of the tourism industry known as “eco-tourism” has emerged in response to the demand for eco-friendly options. Some tourists are consciously opting to use their vacation time to do things like take a domestic road trip along the Lewis and Clark National Historic Trail instead of flying thousands of miles to an all-inclusive resort.

There is also no shortage of travel businesses touting their sustainability practices. But when businesses decide to skip a step, reaping the rewards of sustainable efforts without actually implementing sustainable alternatives, it can leave travelers struggling to navigate between who is actually sustainable and who is simply doing travel greenwashing. 

travel sustainably by hiking beautiful mountain vistas
Traveler taking in the view from Ciucas, Romania (David Marcu, Unsplash)

Back to Basics

What is Greenwashing? 

In general terms, greenwashing is a marketing style that falsely advertises a service or product in an environmentally friendly light. Given how pervasive greenwashing is within the tourism industry, it can be particularly tricky for a traveler to identify. For example, when a hotel claims to use sustainable practices in order to cater to a more ecologically conscious market, they would be greenwashing if they are unfaithful to those claims. 

How to Spot Travel Greenwashing

Keep an eye out for lone buzz words like “eco”, “environmentally-friendly”, and “sustainable” in descriptions. If there is no information or detailed examples to back it up, it is likely false. A business committed to sustainability will not shy away from getting into specifics. 

In case the irony didn’t give it away already, these plastic cups labeled “Eco” that were found at a beach cleanup on Long Island, New York are a great example of greenwashing (Brian Yurasits, Unsplash)

When in doubt, ask! 

Any eco-entrepreneur worth their buck will gladly engage in conversation with a potential customer on their sustainable practices. When planning your trip, it is always a good idea to contact a business and ask for more details. Don’t let language barriers deter you either! Google Translate can be a great communication tool when using simple sentences, especially if email or instant messaging is an option.  

Are they legit? 

A genuinely sustainable business will typically present evidence alongside their environmentalist claims. If you want an example of what to look for, then look no further than the numerous guest houses in the Dahar region of Tunisia. Many businesses like Ouled El Khil (pictured below), boast farm-fresh dishes produced via sustainable agricultural methods like permaculture and provide pictures with in-depth descriptions to add legitimacy to their claims. If you are still on the fence after reviewing the evidence, it never hurts to engage the service provider for more information. 

Environmentally friendly permaculture farming at guesthouse Domaine Ouled El Khil in Ghomrassen, Tunisia (Destination Dahar)
Environmentally friendly permaculture farming at guesthouse Domaine Ouled El Khil in Ghomrassen, Tunisia (© FTADD)

Let’s Put Our Knowledge of Travel Greenwashing to the Test

The whole point of marketing is to influence an audience into feeling a certain way, and greenwashing is no different. When done well, greenwashing can be deceiving, so let’s go for a test drive: 

After a quick web search, you find a hotel for your next vacation. It looks nice enough and claims to be “eco-friendly”. The question of the hour: is it really — or is this greenwashing? 

Some key questions to ask: 

  • How does the hotel support local residents and the surrounding community?
  • How does the hotel prevent harming the natural habitat around them? 
  • What is the hotel’s waste management policy? 
  • Do they recycle and avoid single use plastics? 
  • How do they work to conserve water?
  • How do they prevent pollution?

Questions that probe further into the company’s future are also a great way to get to know the ethos of the establishment you are considering to support. For example, ask about their plan to reduce their carbon footprint. The more you can target your questions, the more direct and useful the responses will be. Most business owners who prioritize sustainable practices will happily discuss their efforts with a potential guest. In fact, they likely appreciate and share your passion for solving the complex problems our planet faces.

On the off chance they do not engage, it is likely they do not have the evidence to support their claims. At this point, you may be better off taking your business somewhere that you deem truly worthy of your patronship, but at the very least you have given them something to consider by reaching out. 

Litter on a beach near a resort in Punta Cana, Dominican Republic. (Dustin Woodhouse, Unsplash)
Litter on a beach near a resort in Punta Cana, Dominican Republic. (Dustin Woodhouse, Unsplash)

Preventing Travel Greenwashing in the First Place

The World Federation of Advertisers recently updated its code on greenwashing. Their new guidance emphasizes that any environmentalist claims in a service or product description must be clear, readily backed up, and precise. Misleading by omission is also ill-advised. However, despite these strides in anti-greenwashing policy, there is no global enforcement of such initiatives. It is up to individual nations to legislate anti-greenwashing regulations. Therefore, when looking to travel abroad, it can be helpful to check the greenwashing laws of the country you are visiting. If a nation enforces anti-greenwashing advertising regulations, then claims made in descriptions may be more readily trusted. 

Better yet, if you don’t feel like spending hours trying to understand anti-greenwashing legislation, there are organizations that weed out the greenwashing for you. Groups like Solimar International can help you find businesses that align with your ethical and sustainable values. Check out Solimar’s recommendations for your next eco-friendly adventure! 

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