Tag: sustainable travel

Tourism Development and Social Justice: A Cross-Discipline Approach

Written by Aleena Norris on . Posted in Blog, Uncategorized.

What are Cross-discipline Approaches, and Why are They Important? 

Cross-discipline approaches refer to research or practices involving two or more academic disciplines. Using a cross-discipline approach when exploring tourism and social justice is important, because cross-discipline research: 

  1. Provides understandings of complex social issues that require various approaches to solve
  2. Allows researchers to reach a wider audience and communicate diverse viewpoints
  3. Enables researchers to open up new areas of research and answer questions that traditional disciplines do not ask

By using cross-discipline approaches, we can develop more solutions that address the complex challenges of promoting social justice in tourism development.

The Intersection of Tourism Development and Social Justice

Social justice is the principle that all individuals and communities should have equal access to opportunities, rights, and resources, regardless of their background, identity, or social status. It involves addressing and correcting systemic inequalities and fighting to create a more inclusive society. The five principles of social justice include: human rights, participation, equity, diversity, and access to resources.

In the context of tourism, social justice seeks to address power imbalances, reduce inequalities, and ensure that tourism contributes positively to the social and economic well-being of all active and passive participants.

Tourism’s Impact on Communities

On the positive side, when integrated with social justice principles, tourism can promote cultural preservation, offer training and employment opportunities, and give a voice to communities in the planning and management of tourism initiatives. 

Tourism Development and Social Justice in Local Tours. Image Credit: Pekic on iStock.
Image Credit: Pekic on iStock.

However, on the negative side, unchecked tourism development often leads to the displacement of local populations, commodification of culture, and the dispossession of land. Land is appropriated for tourist facilities, and traditional ways of culture are often commercialized and distorted to meet tourist expectations. Additionally, profits from tourism can disproportionately benefit outside investors, exacerbating existing inequalities. 

Inclusive Practices in Tourism Development

Therefore, tourism must be developed with a deep commitment to social justice, ensuring that all community members are actively involved in decision-making and share in the benefits. Let’s look at some inclusive practices in tourism development. 

 

1. Community-Based Tourism (CBT)

Projects like community homestays, where tourists stay with local families, allow communities to better control the tourism experience. This ensures that revenue directly benefits the community and promotes cultural exchange and preservation.

2. Fair Wages and Working Conditions

Ensuring that all workers, especially locals, receive fair wages and safe working conditions is vital. Initiatives that provide training and career advancement opportunities for local residents empower them to take on leadership roles within the tourism industry.

3. Participatory Planning

Involving local communities in the planning and decision-making processes of tourism projects ensures their needs and voices are prioritized. Participatory planning might include, at the very least, consulting communities before developing on their land, or ensuring that tourism strategies align with local cultural values. 

4. Sustainable Development

Implementing eco-friendly practices that protect local environments and respect cultural heritage is another inclusive practice. This approach benefits both the community and the tourists, ensuring long-term sustainability.

Exploitative Practices in Tourism Development

To better understand the importance of cross-discipline approaches between tourism and social justice efforts, let’s also look at some exploitative practices of tourism development.

1. Land Displacement

In some cases, tourism development leads to the forced displacement of local communities to make way for resorts, hotels, or other tourist facilities. This often happens without fair compensation or consideration of the land’s cultural significance.

2. Cultural Commodification

Commodification is the act of taking something’s original form and commercializing it in order to be consumed. When local traditions, customs, or sacred sites are commercialized for tourism without the consent or involvement of the community, it can lead to the erasure of cultural identity. 

3. Unequal Distribution of Benefits

Tourism often leads to economic benefits being concentrated in the hands of large corporations or wealthy individuals, while the local communities, particularly marginalized groups, see little to no benefit. This increases local inequalities and exacerbates poverty.

4. Poor Working Conditions

Exploitative practices include underpaying local workers, subjecting them to unsafe working conditions, or offering no job security. This is particularly harmful to marginalized groups, who may have fewer alternative employment opportunities.

5. Overtourism

A study from the University of Nebraska found that overtourism decreases the quality of life for residents, including housing costs, limited economic opportunities, and the misuse of public spaces. 

Overcrowded and unsustainable tourism development in Australia. Image Credit: danefromspain by iStock
Image Credit: danefromspain by iStock

These examples highlight the need for socially responsible planning in tourism development, which ensures that the benefits are shared equitably and that local communities are protected from exploitation.

Cross-Discipline Approaches to Tourism and Social Justice

Community-Based Tourism (CBT)

Community-based tourism  (CBT) is a powerful model for empowering local communities and promoting social justice. CBT emphasizes the involvement of local residents in tourism planning and management, ensuring that they have a voice in the industry. This approach helps preserve cultural heritage by showcasing authentic local traditions and practices, rather than distorting them for tourist consumption. Additionally, CBT often prioritizes fair wages and equitable distribution of economic benefits, which supports local economies and reduces inequalities. By centering the needs and voices of community members, CBT allows a more inclusive form of tourism that aligns with the principles of social justice.

Sustainable Development Goals (SDGs)

Sustainable Development Goals for Tourism Development and Social Justice.
Image Credit: Anson_iStock on iStock.

Additionally, tourism and development efforts can be effectively aligned with the United Nations Sustainable Development Goals (SDGs) to promote justice and reduce inequality. For example, SDG 10, which focuses on reducing inequality, is directly relevant to tourism development, as it addresses the need for equitable distribution of economic benefits and opportunities. Similarly, SDG 11, which aims to make cities and human settlements sustainable, supports the integration of tourism into urban planning in a way that benefits all residents. By connecting tourism initiatives with these global goals, we ensure that development efforts support economic growth as well as contributing to a fairer and more just world. 

 A Solimar Case Study: Tourism Development and Social Justice Principles on Atauro Island

The beautiful scenery of Atauro Island.
Image Credit: Timor Leste, faizzaki on iStock.

In 2019, under the efforts of the USAID Tourism for All Project, Solimar began working with local communities of Atauro Island to help establish a Destination Management Organization (DMO) known as ATKOMA. By leading tourism development initiatives on the island, the Asosiasaun Turizmu Koleku Mahanak Atauro (ATKOMA) helps to ensure that tourism directly supports the community, and that its development includes the voices and vision of local people. This strategic plan for tourism development successfully integrates social justice principles and Community-Based Tourism, with the hopes of creating more economic opportunities for local communities. Read more here. 

Challenges and Criticisms of the Intersectionalities of Tourism Development and Social Justice. 

Despite proven successes, there are challenges to integrating social justice into tourism and development efforts. Some barriers include: 

1. Lack of Resources

Lack of resources hinder local communities ability to engage in and benefit from tourism projects. Financial constraints, limited access to training, and inadequate infrastructure often prevent communities from fully participating in or utilizing tourism opportunities. 

2. Resistance from Stakeholders

Resistance from stakeholders, including government bodies, private investors, and even community members, effect efforts to implement equitable practices. These stakeholders often prioritize short-term economic gains over long-term social justice goals.

3. Cultural Misunderstandings

When tourism initiatives are designed without a deep understanding of local cultures and values, they can perpetuate stereotypes and exploit cultural heritage. This lack of cultural sensitivity can minimize the effectiveness of social justice efforts and alienate the communities they aim to support.

4. “Tokenism”

“Tokenism” describes tourism projects that include symbolic gestures of inclusion or community involvement without actually implementing substantive changes. For example, involving local communities in promotional materials or brief consultations without giving them real decision-making power or a fair share of the benefits is a token effort rather than a genuine commitment to social justice. These superficial measures perpetuate existing inequalities and undermine trust between stakeholders and the local communities they seek to serve.

Addressing these challenges requires a genuine effort to ensure that tourism and development projects are well-intentioned and genuinely effective in promoting social justice. This involves transparent practices, meaningful community engagement, and a commitment to addressing systemic inequalities at every stage of the process.

Final Thoughts on Integrating Tourism Development and Social Justice

Additionally, educating tourists about the impact of their travel choices on local communities and environments leads to more responsible behavior and support for ethical tourism practices. Tourism companies and organizations are responsible for providing resources and information that raise awareness about the importance of social justice, cultural sensitivity, and environmental sustainability. Advocacy efforts should focus on amplifying the voices of marginalized communities in tourism planning and policy-making processes.

Social Justice team working together.
Image Credit: Thirdman on Pexels.

These examples highlight the possibility of developing tourism projects that advance social justice principles. However, this requires a commitment from all stakeholders: tourism companies, developers, policymakers, and tourists themselves. The commitment to prioritize the well-being of communities over short-term gains is vital. By incorporating community-led initiatives and continuing to push for these best practices, we can ensure that tourism contributes to a more just and equitable world for everyone. 

Interested in how we can help you combine social justice principles within your tourism efforts? Contact us to learn more.

Conservation in national parks

Conservation and Travel: How Your Journey Can Make a Difference

Written by Emi Chongsiriwatana on . Posted in Blog, Uncategorized.

The allure of travel is undeniable; trying new foods, sightseeing, and experiencing new cultures are all unique, irreplaceable experiences for newer travelers and experienced adventurers alike. Now more than ever, everyone wants to travel, but high tourist volumes are having a disruptive effect on wildlife and the environment. Economics, climate change, and overtourism are quickly coming to a head, making the darker aspects of travel steadily more obvious. With the continued endangerment of global ecosystems and tourism making a huge bounce back in 2023, it becomes increasingly important for travelers to consider how their journeys can help the planet. Tourism has a reputation for being a leading factor in the destruction of habitats. However, a world can exist where travel actually has a net positive impact on global conservation efforts. 

What is Conservation Travel?

Conservation travel utilizes travel as a way for people to support and get involved in conservation work during their trip. This has become an increasingly popular idea among tourist destinations that seek to develop more sustainable tourism models. For example, Solimar International has developed strategies such as Regenerative Tourism and Tourism & Conservation Planning in order to help destinations use tourism as a tool for conservation work. By understanding our role in conservation efforts when we travel, we make a difference in the planet’s ability to support future generations. Tourism, though often seen as one of the many ways humans are hurting the planet, can be immensely beneficial to conservation if done responsibly. 

Here we introduce some of the many ways your journey can support conservation.

1. Supporting the Conservation of Our Land and Oceans

National Parks

Travelers are an important aspect of conservation in national parks because their presence promotes education, conservation funding, and economic growth. For instance, tourism at national parks creates job opportunities, such as park rangers and tour guides. In addition, tourism encourages the development of businesses surrounding the parks. Entrance fees and park activities contribute to revenue, incentivizing government bodies to invest in the development and maintenance of the parks. National parks are extremely popular and work to preserve natural ecosystems, making the simultaneous support of local economic growth and conservation efforts possible.

Blue Parks

As of July 2023, the World Database of Protected Areas (WDPA) reported that a mere 8% of the world’s oceans are currently protected. In order for marine conservation work to thrive, accredited marine reserves need the support of travelers just as much as their land counterparts do. To contribute to the conservation of marine life, environmentally 

Conservation Travel at a Protected Blue Park
Anacapa Island, a part of the protected Channel Islands off the Coast of California. Photo by Priya Karkare on Unsplash

conscious travelers can visit accredited marine reserves like Blue Parks. The Blue Parks initiative, backed by marine scientists, aims to protect at least 30% of the world’s oceans by 2030 and create a clear standard for protected marine areas. Tourism is crucial in generating revenue for protected marine reserves and incentivizes leaders to invest in protecting our oceans. 

Examples of Current Blue Parks:

2. Benefitting Conservation Through Citizen Science

Travelers today are fortunate to live in an era where most people exploring the world are connected through the internet, opening up exciting possibilities for conservation travel through citizen science. According to a survey done by BankMyCell in 2019, 92.5% of travelers bring a smartphone with them during their trip. This means that the majority of travelers have the resources to contribute to data collection. For example, documenting sightings of unfamiliar plants and uploading these findings provides valuable information to scientists. By doing so, we help them better understand the distribution and behavior of various species. 

Travelers can utilize mobile apps to engage in citizen science projects all over the world: 

Beach clean ups
Picking up trash on our beaches fosters community and support of marine life.
Photo by Emi Chongsiriwatana

1. Clean Swell

Clean Swell is an app allowing anyone participating in beach clean-ups to contribute information to the Ocean Conservancy’s global ocean trash database. Millions of tons of trash continually pollute the ocean each year, posing a significant threat to marine wildlife. Participating in beach clean-ups and recording the debris collected from waterways, beaches, and lakes provides essential data that aids researchers and policymakers in understanding the sources and impact of marine debris more effectively.

2. iNaturalist 

iNaturalist is a popular digital platform for nature enthusiasts to share their discoveries, connect with a like-minded community, and contribute essential data for scientists. As you travel, simply document the organisms you encounter by capturing photos and videos. Your contributions then become integral to biodiversity research, encompassing everything from rare animal sightings to identifying invasive species. Observations of travelers can advance our understanding of the natural world. These findings aid the conservation efforts that safeguard our planet’s delicate ecosystems.

3. Other resources

Conservation through Citizen Science
Technology can be used as a tool in conservation travel through apps like eBird. Photo by Walter “CheToba” De Boever on Unsplash
  • Nature’s Notebook, where data is collected on nature’s seasonal events.
  •  Ebird, for bird lovers and outdoor adventurers alike.
  • Zooniverse, which boasts conservation projects over a wide range of topics, including climate, biology, and nature.

 

 

 

 

3. Supporting Endangered Species Through Conservation-based Travel

1. Visiting Accredited Sanctuaries

When travelers visit animal sanctuaries worldwide, they contribute to the welfare of animals requiring refuge while also promoting public awareness and education. Moreover, wildlife sanctuaries play a vital role in protecting the natural habitats of endangered species, creating a space for them to breed and thrive. 

Wildlife conservation
Responsible wildlife watching is a positive form of wildlife interaction.
Photo by Og Mpango from Pexels

Since government regulation is not guaranteed at every sanctuary, travelers must be cautious while planning their visit. Sanctuaries should be backed by an accrediting body such as the Global Federation of Animal Sanctuaries. Accrediting bodies keep sanctuaries accountable by creating a clear definition of what an animal sanctuary should be. One model of an accredited, ethical sanctuary is the Rescate Wildlife Rescue Center, which is a non-profit sanctuary located in Alajuela, Costa Rica, that specializes in the rehabilitation and rerelease of animals in need. 

2. Participation in Responsible Wildlife Tourism: 

Tourism has made wildlife watching, such as tiger and whale watching, profitable. The economic incentive of wildlife watching creates an opportunity for conservation. We can replace harmful practices with sustainable and ethical ones by shifting focus from animal poaching to responsible wildlife tours. As more travelers opt for responsible wildlife observations, authorities will recognize wildlife watching as a more sustainable revenue source than poaching.

Wildlife tourism has three primary forms: observations, interactions, and performances. Among these, observation is the safest and least disruptive option, allowing visitors to admire animals from a distance without disrupting them. On the other hand, interactions and performances, such as dolphins performing tricks or allowing visitors to pet tigers, come in an artificial setting that creates more room for mistreatment. By choosing observation-only encounters with wildlife, visitors can contribute positively to the cause of helping future generations of wildlife to thrive.

4.  Driving Renewable Energy Solutions 

Tourism plays a vital role in the economic growth of many island nations that bear the brunt of significant environmental challenges such as sea-level rise, coral reef bleaching, and rising temperatures. These nations, heavily reliant on tourism, understand the urgency of combatting climate change and the necessity for sustainable energy solutions in the travel sector. 

Fortunately, renewable energy sources such as geothermal heat, solar power, and wind are often readily available in popular tourist destinations. Thus, investments in renewables are a sensible choice for these areas. Zion National Park in Utah is known for its innovative, energy-efficient visitor center with facilities designed to maximize natural sunlight and ventilation. In addition, geothermal heat pumps and solar power are used to power operations. By using both passive and active sustainable design, the Emergency Operations Center in the Park reduces energy consumption by 70% without costing more than a regular building to construct.

While there is still progress to be made for clean energy in the tourism industry, there is also an incentive to invest in innovative energy solutions due to the sheer amount of energy the travel sector consumes. Renewable energy solutions are now becoming more important than ever, and tourist-driven economies are at the forefront of this development. 

Renewable energy solutions
Geothermal heat provides a source of renewable energy and serves as an attraction for travelers from all over the world.
Photo by Francesco Ungaro from Pexels

5. Creating Awareness about Conservation Through Education and Academics

The academic community, including students, professors, and scientists, can embrace travel to share ideas and knowledge. Scientific discoveries, new data, and technological advancements hold immense value when spread to communities worldwide. Traveling to diverse places, where individuals possess different educational backgrounds and thinking approaches, is a powerful catalyst for inspiring our creativity and problem-solving abilities. This exposure pushes us to think outside the box and develop creative solutions.

Study abroad programs and fellowships are an opportunity for university students to immerse themselves in new environments, broadening their perspectives and horizons. Through travel, youth become more conscious of environmental issues they might not have empathized with or cared about before. In essence, travel not only enriches the academic community but also cultivates a generation of environmentally conscious and proactive individuals.

Moving Towards a Sustainable Future

Travelers who make responsible choices have a great influence over the future of the tourism industry. However, this only becomes possible if the industry is willing to take determined steps toward sustainability and if travelers embark on their journeys with conservation in mind. There are many areas within the travel sector, such as the transportation and hospitality sectors, where progress can still be made. Even so, by viewing travel as an opportunity to support global conservation and learn about the world we live in, our journeys become far more impactful both on the planet and in our own lives. 

Interested in learning more about what Solimar is doing to support conservation in the travel sector? Click here to keep up with Solimar’s projects and partnerships in 500+ destinations!

chatbots and virtual assistants in the travel industry

The Impact of AI on the Travel Industry

Written by Alisa Nechaeva on . Posted in Blog.

The world is constantly undergoing technological evolution. New inventions allow us to perform multiple tasks without batting an eye with the help of technological operating systems. More specifically, a new tool is becoming widely used in various fields, impacting also the travel industry: Artificial Intelligence (AI). The European Parliament defines AI as “the ability of a machine to display human-like capabilities such as reasoning, learning, planning, and creativity.”

The travel and tourism industry, in particular, has embraced AI’s potential, leveraging its power to drive workforce optimization and revolutionize how we explore the world. So, with the tourism sector increasingly relying on data analysis for future strategies, AI has become an invaluable ally, propelling the industry toward new horizons.

But how has AI impacted the tourism industry? Can AI be used to foster better management and promotion of sustainable tourism actions? And what does the future hold for AI in this dynamic industry? To uncover the answers, let’s delve into the diverse applications of AI in the realm of tourism. 

Chatbots in Travel Industry

The travel industry has always been at the forefront of embracing technological advancements, constantly seeking innovative ways to enhance the traveler’s journey. And when it comes to cutting-edge technology, chatbots have emerged as a game-changer. As AI technology continues to evolve, chatbots have undergone a remarkable transformation, reshaping how travelers interact with companies and access vital information. 

Chatbots in customer service

Photo by Alexandra_Koch on Pixabay

The Evolution of Chatbots in the Travel Industry

The origin of chatbots in the travel industry can be traced back to the early 2000s when these virtual assistants first appeared. These early simple rule-based bots were primarily used for customer service and handling basic queries. Chatbots have evolved significantly as artificial intelligence and natural language processing technologies progressed. In recent years, travel companies have integrated chatbots with existing systems, such as booking engines and customer databases, making them powerful tools for handling complex travel-related queries and transactions. 

So, the impact of chatbots in the travel industry is undeniable. In fact, statistics reveal that the worldwide chatbot market size was estimated at a staggering USD 5,132.8 million in 2022, with a projected compound annual growth rate (CAGR) of 23.3% from 2023 to 2030. These numbers highlight the increasing recognition of chatbots as indispensable assets in the travel sector, revolutionizing customer experiences and streamlining operations. 

What are the Current Applications of Chatbots in the Tourism Industry?

1.     Customer Support and Booking Assistance:

Modern chatbots in the travel industry excel in providing real-time customer support. They assist travelers with booking flights, hotels, and rental cars, offering options based on individual preferences. Additionally, chatbots handle frequently asked questions, reducing the load on customer service teams and providing 24/7 support. 

2.     Personalized Recommendations:

AI-powered chatbots can analyze user data and preferences to offer personalized travel recommendations. Chatbots suggest relevant destinations, activities, and accommodation options by understanding a traveler’s interests, budget, and past travel history.  

3.     Virtual Travel Guides:

Innovative chatbots now serve as virtual travel guides, offering information about local attractions, events, and dining options at the traveler’s destination. They can also provide real-time updates on weather conditions and travel advisories, ensuring a seamless travel experience.

4.     Language Translation:

Language barriers can be a challenge for international travelers. Chatbots equipped with language translation capabilities help bridge this gap by facilitating communication with locals. One of these tools is Google’s AI-powered translator, which can translate text into images in real time. So, don’t hesitate to use this one or any other on your next trip!

Virtual assistants in travel industry

Photo by Mediamodifier on Pixabay

Virtual Assistants in Travel Industry

A virtual assistant in the travel industry is an AI-powered application or software designed to assist travelers with various aspects of their travel planning and experience. These virtual assistants use natural language processing and machine learning to understand travelers’ queries and provide personalized information and services.

Some common features and tasks of virtual assistants in the travel industry include:

1. Travel Planning: Help find and book flights, hotels, rental cars, and other accommodations based on preferences and budget.

2. Trip Recommendations: Offer personalized travel recommendations based on the user’s interests, previous travel history, and other preferences.

3. Real-Time Updates: Flight statuses, gate changes, delays, and other travel-related information to keep travelers informed.

4. Language Translation: Some virtual assistants offer translation services to help travelers communicate in foreign countries where they might not speak the local language.

5. Travel Tips and Advice: Provide travel tips, packing lists, and other helpful information to make the travel experience smoother and more enjoyable.

6. Concierge Services: Advanced virtual assistants may offer concierge-like services, such as making restaurant reservations, booking tours, and arranging transportation during the trip.

7. Customer Support: Virtual assistants can assist travelers with customer support inquiries, such as managing booking changes, cancellations, or refunds.

What is the difference between a chatbot and a virtual assistant in the tourism industry?

While both chatbots and virtual assistants are AI-powered applications, there are some critical differences between them, particularly in the context of the tourism industry:

The difference between chatbots and virtual assistants in travel industry

A Sustainable Future Powered by AI

AI technologies can bring about positive changes in the realm of sustainable tourism. Leveraging their already established applications in the tourism industry, it becomes more feasible to reimagine and adapt these technologies to align with a broader and more sustainable vision for tourism. 

Chatbots and visual assistants are revolutionizing sustainable tourism by providing personalized recommendations to travelers based on their interests and values. It educates tourists about eco-friendly practices and helps businesses promote sustainability through effective marketing strategies. This technology has the potential to have a significant impact on the industry, encouraging responsible eco-tourism. 

Furthermore, AI can revolutionize destination management to optimize visitor flows, reduce congestion, and minimize environmental impacts. It will be possible to deliver more personalized and immersive experiences, enriching travelers’ journeys while preserving the cultural and natural heritage of the destinations.

Looking ahead, AI will become an even more integral part of the travel and tourism landscape. Advancements in natural language processing will further enhance chatbots’ and virtual assistants’ capabilities, making them even smarter and more intuitive. 

Challenges and Ethical Considerations

Despite this new technology’s advantages, it is equally important to underline the limitations and risks its application can cause if not managed properly.

As AI becomes more prevalent in the travel industry, specific challenges and ethical considerations must be addressed. A chatbot just doesn’t have the ability to replicate a human experience, particularly important for the hospitality industry. Privacy and data security also remain critical concerns, as AI applications deal with vast amounts of personal information. Striking the right balance between data collection for personalization and protecting user privacy will be essential.

Photo by JESHOOTS.COM on Unsplash 

To conclude, the potential of AI in sustainable tourism is immense. But using this technology responsibly is crucial to avoid overexploitation and misleading practices. Education and awareness will be our guiding lights on this journey. By equipping ourselves with the knowledge and understanding of sustainable practices, we can ensure that AI catalyzes positive change. From reducing carbon footprints to promoting responsible travel choices, AI has the potential to pave the way toward a more sustainable and eco-conscious future for the travel industry. 

Keep up with Solimar – don’t forget to like us on Facebook and LinkedIn!

Blog by Camilla Allegri and Alisa Nechaeva

Green Investments in Tourism: Unlocking Opportunities and Experiences for Sustainable Growth (World Tourism Day 2023)

Written by Oscar Morrison on . Posted in Blog, Uncategorized.

Green Investments in Tourism: Unlocking Opportunities and Experiences for Sustainable Growth (World Tourism Day 2023)

green and eco-friendly hotel
Green investments in the tourism industry are crucial as we move farther away from the pandemic, as many consumer preferences have shifted to become more eco-friendly.

Environmentally friendly investments have been a hot topic of discussion in recent years, and now they get to live in the limelight thanks to World Tourism Day 2023. This day, on the 27th of September each year, has been created by the UN to highlight the increasing importance tourism brings to economic development worldwide. Many corporations and entities across all industries, from oil to travel, are now forced to consider other sustainable alternatives. These alternatives look different for each company and industry. In the travel industry, green investments look to accomplish six objectives from the hotel’s perspective, according to the UNWTO:

  1. Boost profit margins through utility savings. In some cases, utilities can cost upwards of 20% of a hotel’s operating cost.
  2. Increase revenue by satisfying consumer preferences and reducing reputational risk. Hotels should focus on hiring exceptional staff that leave a lasting impression on the guest.
  3. Future-proof investment strategies. Will investments made today still be considered acceptable in future revaluations?
  4. Safeguard against regulatory risk and benefit from incentives.
  5. Increase value and validation through certification. Companies should be flocking to popular sites used by tourists, like Trip Advisor and Expedia, so customers can leave their positive reviews, which will be done with the right level of service.
  6. Ensure a long-term energy supply. Hotels need to ensure that the flow of customers seen now is sustainable in various economic, environmental, and social conditions.
wasteful, unresourceful resort
All-inclusive resorts are the go-to for many tourists around the world, but hotels attract business by providing an abundance of food and material objects, not sustainable experiences. Learn how Solimar International is tackling this in our current project, Visit Tunisia                                                       

For people working in influential roles within the tourism industry, there is no better time than now to start adopting sustainable investments and initiatives. As we have transitioned into a post-pandemic world, travelers have been exploring more sustainable vacation options than they had before the pandemic. A 2022 Booking.com survey claimed 61% of respondents revealed that they wanted to reconsider how they traveled and were trying to be more conscious of their environmental impact due to travel. This is a massive potential market for emerging destinations around and over-visited cities alike. Tourists want to feel more connected to the places they visit and immerse themselves in local and sustainable experiences like they have never seen before. 

A prime example of work being done in already popular tourist destinations is in the Caribbean. According to the UN, a clean and effective transition to a more sustainable future would increase jobs by 10.5% by 2030. A crucial part of creating and improving more sustainable experiences is ensuring local community members are involved in the decision-making process and providing insight. This is another main topic of World Tourism Day this year. When entities, be they from the public or private sector, choose to invest in local communities, it becomes a virtuous cycle between the locals and the visitors. One of Solimar International’s projects in the Caribbean did just that. The climate-smart islands project ran from November 2017 to December 2018 and focused on islands of three Caribbean nations: Trinidad & Tobago, the Bahamas, and Belize. One of the main activities was to involve locals and their knowledge about how climate mitigation and adaptation efforts could be achieved in practice.

Bay in Tobago
A bay on the island of Tobago, a perfect opportunity to invest in sustainable tourism by promoting homestays and hostels in place of large resorts

World Tourism Day 2023

World Tourism Day 2023 presented by the UNWTO (United Nations World Tourism Organization) is highlighting green investments in tourism this year. They have decided to center this day in accordance with the UN’s sustainable development goals (SDG’s) with an emphasis on female leadership and entrepreneurship. They are also focusing on a variety of issues, including “how to promote ease of doing business, how to better develop investment policies and how to embrace new innovative financial mechanisms and solutions to address emerging and complex challenges,” and “how to close the financing gender gap and accelerate access to capital in both domestic and international markets for women entrepreneurs.” Promoting and uplifting female voices in the tourism industry is crucial. According to the UNWTO, women constitute 54% of workers and employees compared to just 39% in the global workforce. When we take action and strongly consider women’s voices and input, everyone benefits. The world has seen tremendous economic development and poverty reduction under female entrepreneurship, demonstrating why global leadership needs to continue uplifting them.

sustainable global development and investment
The UN’s 17 Sustainable Development Goals (SDGs), designed to be achieved by 2030, cover many direct and adjacent aspects of economic well-being in relation to sustainability, from reduced institutional inefficiencies to care for life all around the planet.

World Tourism Day exists for many reasons, a couple of which, according to National Today, are to ensure that travel is accessible to everyone, especially those with disabilities and people from low-income backgrounds. Promoting world travel is incredibly important for many reasons, mainly because it provides many opportunities for sustainable economic development if done correctly. Hotels are currently responsible for 1% of global emissions (and rising) and are prominent energy and water consumers. 

The Role of Community-Based Tourism

Community-based tourism is one of the best ways to go about green investments in the industry–perhaps the best. This model of tourism allows visitors to truly immerse themselves in new cultures. Knowledgeable community members serving as guides are key in this process. Kyrgyzstan has one of the world’s most robust and developed community-based tourism schemes. Many of the excursions are designed to show nomadic Kyrgyz life all over the country.

green homestay in Kyrgyzstan
A jailoo on lake Son-Kul, where nomadic Kyrgyz people take their livestock in the summer to escape the heat of the valleys. Read more about tourism in Kyrgyzstan

Much of the cost of these excursions goes directly into the pockets of the guides and community, promising the customer that their money is being put to good use. With significant and continued investments from the public and private sectors, community-based tourism will have tremendous effects. 

Overall, the path to investing green in tourism may seem straightforward, but it is easier said than done. In reality, everyone needs to be hands-on and involved constantly because that is the nature of these investments. They will require much more work than simply putting money into a lavish beach resort, but the return on green investments will create a lasting legacy for the people, the planet, and the visitors to a destination. World Tourism Day serves to raise awareness of the importance of tourism around the globe. It is a reminder that while it is easier said than done to put sustainability over short or medium-run profits, green investments, if done well, will prevail. 

Interested in learning more about Solimar’s green initiatives? Read more about us here!

Sustainable travel, how to be a sustainable traveler in 2023

What Does it mean to be a Sustainable Traveler in 2023?

Written by Ellison Fellers on . Posted in Blog, Uncategorised.

The term sustainable travel comes with many interpretations. It can encompass anything from staying in eco-friendly accommodations to taking one less flight.  But, navigating what this means as a traveler can be complicated. In the simplest terms, sustainable travel refers to efforts to engage in environmentally friendly behaviors that limit tourism’s negative impacts on natural environments and local communities. Sustainable travel should be seen as a tool to help conserve natural resources, preserve and uplift cultures and protect the longevity of destinations for future generations. In this blog post, we will touch on some of the challenges the tourism industry faces and provide some thoughtful tips on being a more sustainable traveler in 2023.  

The problems with travel as we know it 

Pre-pandemic, travel was at an all-time high. But this boom did not come without negative implications. Destinations became burdened by overtourism, with some cities experiencing gentrification due to skyrocketing costs of living, increased congestion, pollution and strains on limited resources. Overtourism has also been an issue for destinations without the necessary tourism infrastructure needed to support an influx in arrivals, leading to detrimental environmental impacts on natural ecosystems. All of which ultimately impact a traveler’s experience as well as locals who call the destination home year-round.

In addition to overtourism and degradation of ecosystems, the way we get around results in a serious amount of CO2 emissions, further exasperating the climate crisis. The days of jet setting around the globe, hopping from one country to the next have led to increased emissions, with UNWTO reporting that flights have produced 915 million tonnes of CO2 in 2019 alone. With the interconnectedness of today’s world, low cost carriers and the ease of booking travel, it’s never been easier to get around. But the ease of travel has implications for the environment and society at large.

Overtourism in Italy

Tourism is one of the planet’s largest industries and one of the most significant exports and drivers of economic growth. Tourism accounts for 10% of all economic activity and supports 1 in 10 jobs. It is often the primary source of foreign exchange earnings in developing economies and the most viable option for sustainable economic development. This is true of no other industry. But this doesn’t necessarily mean that the destinations we know and love are benefiting from our visit. 

Tourism leakage occurs when the revenue generated by tourism is lost to outside economies. What this means is that the money you spend in a destination rarely stays there to benefit the local economy. In developing countries, this is a major issue as the very economic activities aimed at catalyzing growth actually do very little. According to estimates by the United Nations Environmental Programme (UNEP), for every $100USD spent on a holiday, only around $5USD stays in a developing country’s economy. This equates to an average leakage of 95% and is a global issue that many key stakeholders are working to improve to secure an equitable future for local community members. For example, in the emerging destination of the Republic of Congo, Solimar International is working on developing projects where tourism dollars directly contribute to conservation efforts and to promote the country as an international ecotourism destination.

Our top sustainable travel tips for 2023

Visiting destinations close to home or halfway around the globe offer travelers the ability to engage with different environments, cultures, and ways of living. These experiences enrich our lives and ultimately shape how we perceive the world – not to mention the impact they have on our personal growth and development. But travel is a two-way street, and the importance of how local community members and destinations are impacted by individual travel behavior should not be undermined. We can all agree that travel gives us so much, but it’s time to begin reflecting on how we can give back to the people and places we visit.

Ditch short inter-destination flights and opt for a local transport option

It’s not all doom and gloom – travelers around the globe are becoming increasingly conscious about their choices when embarking on trips near and far. According to the Sustainable Travel Report published by Booking.com, a staggering 87% of respondents said they wanted to travel more sustainably. But what does that actually mean, and how do those intentions translate to more sustainable travel practices? While there is no single answer, there are many considerations that sustainable travelers of 2023 can consider before departing for their next trip. Below you will find our top considerations to making more well-informed choices during the planning process and while at your destination. 

1. Seek out information from a Destination Management Organization (DMO)

Today’s travel space is flooded with information that can be useful in planning your next dream getaway. From blog posts to Youtube videos, booking engines like Trip Advisor to the influence of social media, the sheer quantity of resources can be super helpful – but also incredibly overwhelming. With algorithms and optimization, the smaller tourism players can be difficult to find from a quick Google search, which leaves travelers in a difficult place during the planning process. But there are ways you as a traveler can seek out those local, equitable and authentic experiences. 

One such way is by looking for a Destination Management Organization (DMO) in the destination you plan to visit. DMOs are the backbone of tourist destinations as they exist exclusively to promote the area, attract visitors and develop a regional economy. Seeking experiences through a DMO can be helpful in guiding travelers toward lodging providers, attractions, restaurants, and retailers that represent the long-term goals of a destination. In short, DMOs can assist you in finding authentic interactions while supporting sustainable tourism initiatives that make the overall experience more enjoyable for you and local community members. 

2. Visit emerging destinations

Another consideration you should be mindful of is choosing where to go. As mentioned above, there are many popular destinations that receive far too many tourists, leading to the various negative impacts of over-tourism. When you’re brainstorming destinations for your next getaway, you should challenge yourself to visit more off-the-beaten-path cities, countries, and regions, also referred to as emerging destinations. Emerging destinations are places with significant potential, where policymakers and local stakeholders alike need to make significant efforts to turn available resources and attractions into appealing tourism products. 

While emerging destinations may not be on the top of your Instagram feed, they can provide incredible experiences for travelers through unfiltered and raw experiences, pristine environments and, the potential to be the only person at a key attraction. Some examples of emerging destinations are Georgia, The Cook Islands, and the Northern Territory of Australia. 

3. Stop in a second city

If visiting an emerging destination is a little too raw for you and your next adventure, a stop in a “second city” is a good alternative. A second city can be any lesser-known destination that may not be the most popular choice for foreign visitors, but still offers the cuisine, culture and attractions of a country. Venturing to a second city will allow you to escape the overcrowded tourist areas all the while providing you with a more immersive look at local life. Instead of checking out Berlin, Canggu, or Phuket – consider Hamberg, Amed, or Ko Chang. 

Wandering the road less traveled and avoiding mega hotspots allows ecosystems to regenerate and will give you a few extra benefits, some that may even be good for your wallet. In general, you can expect your money to go further in lesser sought-after destinations as heavily touristed areas usually charge a premium for food, lodging and even that coffee you get every morning. In addition to many other benefits, going to second cities helps contribute to the local community and economy that otherwise mainly caters to locals. 

4. Choose the right season to travel

When you travel matters and has an impact on the way you experience a destination. Getting your timing right can mean many things like catching that local festival, experiencing the Northern lights or wildlife migration, or avoiding the rainy season in a tropical destination. While all these factors will contribute to and influence your overall decisions, avoiding destinations during peak season will help you be a more sustainable traveler. Have you always dreamed of visiting the canals of Venice or the sparkle of the Eiffel Tower in the evening? We’re not recommending that you throw those aspirations out the window, just that you’re more thoughtful when choosing when to visit. Traveling to those usually packed destinations during shoulder seasons can help minimize your impact on an otherwise overtouristed destination. A shoulder season is the period between high season and off season. Some destinations may be entirely closed during off-season, while others may experience crowds year round. There are some significant benefits to venturing to a destination during a shoulder season for example lower prices, better accommodation options and less crowds. This type of travel is also more considerate to local populations, giving the over-touristed destination a much needed break and spreading out income generation throughout the year. 

5. Do your homework

But really, we mean it. Travelers have the responsibility of making themselves aware of social and environmental challenges destinations may be facing before embarking on their trip. Understanding some of the key issues helps you be more mindful of the way you interact while visiting. This doesn’t mean you need to spend hours researching before you go, but rather that you inform yourself of anything you should be aware of  in order to “do no harm” in-country. For example, tourism often puts additional pressure on natural resources through over-consumption, and this can be especially harmful in places where resources are already scarce. In developing countries where locals may live without the everyday amenities we are accustomed to back home, this can be especially harmful. 

Water scarcity is one such example. Swimming pools, golf courses, perfectly kept gardens and a shower in the morning, in the afternoon after a few hours spent by the sea, and a quick rinse before going to bed – you get the point. While there’s nothing necessarily wrong with these activities (and personal hygiene routines), it ultimately depends on where you are staying. In arid environments, dryer regions, or destinations with less infrastructure in place, engaging in the overconsumption of scarce resources ultimately leaves residents high and dry. The same goes for energy usage. In places with frequent power cuts, you as a traveler have the responsibility to lessen your footprint. Whether it be resource scarcity with water, power, and land, or the pollution created by solid waste, and sewage, the golden rule is to act more in line with locals. It’s a privilege we are able to jetset around the globe! 

The same is true for social challenges. A big part of travel is learning how to be more sensitive to other people’s cultures. But know that these norms may not be the same as back home. Showing respect to elders, understanding how you should dress when visiting sacred places, and avoiding public displays of affection are some minor examples. But being a well prepared traveler requires you to also have a basic understanding of a destination’s political climate, laws and regulations and religious practices. Each and every destination is unique and comes with it’s own nuances and ways of life – that’s what makes travel so special, right? As you move through the world, embrace differences with an open mind, rethink the stereotypes and biases you may have had before your arrival and always respect social norms even if you don’t agree with them. 

6. Actively participate and reflect during your travels 

This one may seem obvious, but you’d be surprised with the number of travelers that bop from one destination to the next with few interactions with local people and places. In today’s globalized world, it’s easy to find the creature comforts of life back home – but is that what travel is really about? Get out of your comfort zone, venture off the main tourist streets, and push yourself to immerse in local experiences. The benefits of active engagement while you travel are two-fold. As a traveler, you’ll receive a multitude of benefits that span far beyond the end of your trip. You’ll have the ability to create more personal connections with the places you visit, which translates into a deeper reflection of the overall experience. Reminisce on your last trip, did you have a meaningful conversation with a local? Did you gain insight into daily life or see firsthand how the souvenirs you eagerly purchased for friends back home were made? Making intentional time for reflection during your travels may provide you with opportunities to gain that valuable insight and reconsider the preconceived narratives you may have had before embarking on your trip. You’ll also gain a deeper appreciation of the destination by having more participatory experiences, and locals will be greater for your eagerness to learn!

Be a more mindful traveler and lessen your environmental and social impact

You can do many things as a traveler to be more mindful when you go abroad. From packing a reusable water bottle, to staying local, the options to lessen your impact on the environment and the communities you visit are endless. As we explore the world, it’s our responsibility to lessen the burden we leave!

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