Tag: #SustainableTourism

Man from the Lacandon Indigenous community in the Maya Lacanjá Chansayab ecotourism area in Mexico.

Importance of Indigenous Involvement in Tourism Development

Written by Maria Fernanda de la Selva Hernandez on . Posted in Blog.

 

Two women standing in front of a market stall that sells traditional crafts in Oaxaca, Mexico, showcasing a basic form of indigenous involvement in tourism development programs.
Two women standing in front of a market stall that sells traditional crafts in Oaxaca, Mexico, showcasing a basic form of indigenous involvement in tourism development programs. However, most of these products are not authentic and are sold as a response to uninformed tourist demand.

Indigenous involvement in tourism development is crucial

Picture this: cultural education and interpretation that breathe life into traditions, a vibrant marketplace brimming with authentic cultural treasures, the rallying cry of policy advocacy and representation, and the gentle footprints of ecotourism echoing through ancestral lands. Indigenous communities showcase some of the world’s richest and uniquely diverse cultures, a stark departure from the Eurocentric norms many people are accustomed to.  This captivating contrast is driving the surge in cultural tourism, propelling it as one of the fastest-growing segments in the industry. Within this realm, travelers seek encounters with gastronomy, heritage, religious sites, craftsmanship, and festivals, all offering a captivating lens through which to view the world. 

Similarly, according to a report by the TICAA Consortium, Indigenous communities around the world conserve around 22% of the biodiversity of the Earth and around 21% of the global land. This represents a more significant percentage than the land and biodiversity conserved by States, including federal lands and national parks. Several scholars agree that the traditional knowledge of Indigenous Peoples is valuable for land and resource conservation. Thus, their involvement in development programs, including tourism development programs, is essential. 

Tourism can stimulate economies, promote infrastructure development, and protect natural and cultural resources. However, it’s crucial to recognize its impact on Indigenous communities and the need for cultural connection. The reckless commodification of cultural assets alienates Indigenous communities, perpetuates cultural exploitation, and endangers biodiversity. Indigenous Involvement in the decision-making processes of tourism development and policy formulation is essential to ensure that the magic of cultural tourism benefits everyone involved, preserving authenticity and fostering mutual understanding.

Exploring Indigenous and cultural tourism

Indigenous tourism, a form of cultural exchange celebrating Indigenous cultures, relies on the active involvement of Indigenous communities. This involves cultural tours, homestays, art exhibitions, storytelling, and traditional activities. Examples of these include the Canadian coastal adventures curated by Abegweit Mi’kmaq Nation, the hiking tourism trail led by the Raramuris in Mexico, and the Daintree Rainforest experiences organized and executed by Kuku Yalanji people of Australia. When done correctly, Indigenous tourism goes beyond low-skill labor and contributes to the well-being and empowerment of Indigenous peoples. 

However, an example of how easily governments can exploit cultural assets without actively involving Indigenous Peoples is the use of prehispanic cultural heritage in the Maya area of Mexico where the federal government has approved the construction of several infrastructure projects such as Xcaret, offering the ancient Maya culture as an attraction (essentially, cultural appropriation), and where contemporary Maya people are usually only employed as low-skill labor. By reevaluating actions, utilizing international legal frameworks, and stepping back from a critical perspective, significant improvements can be made.

A representation of an ancient Maya ritual in the Xcaret Park that shows the involvement of indigenous people in the tourism program but can also be considered cultural appropriation.
The Maya ritual in Xcaret Park showcases indigenous participation in tourism, but may also be seen as cultural appropriation. Photo by Beth and Anth from Flickr.

Stages of involvement of Indigenous people in Tourism

For centuries, Indigenous communities have been participating in tourism. Initially, visitors commodified them for pleasure, but as awareness grew, they began exhibiting their artifacts and traditions. This phase led to the realization that preserving culture was crucial, but actions toward preservation often happened outside the communities. Today, Indigenous communities actively engage in tourism, sharing their culture and traditions with visitors, asserting control over their cultural and natural resources, and taking the reins of their own narratives.

International law, such as the International Labor Organization Convention No. 169 and the United Nations Declaration on the Rights of Indigenous Peoples, recognizes and protects the rights of Indigenous peoples, including self-determination, cultural preservation, and involvement in land and resource decisions. These frameworks promote equality, justice, and respect for diverse cultures, and they have been the starting point of the involvement of Indigenous People in tourism development programs as agents rather than as elements of observation. In practice, challenges and conflicts may arise when balancing economic development with the rights and well-being of indigenous communities. Tourism development requires collaboration between governments, businesses, and civil society organizations to respect indigenous communities’ rights and ensure meaningful benefits.

Man from the Lacandon Indigenous community of the Maya Lacanjá Chansayab ecotourism area in Chiapas, Mexico.
A man from the Lacandon Indigenous community in the Maya Lacanjá Chansayab ecotourism area in Mexico.

Why Indigenous involvement in tourism development holds significance

We can acknowledge Indigenous communities’ autonomy by empowering them economically, socially, politically, and psychologically while recognizing their historical oppression. Thoughtfully planned and community-led tourism development can help achieve this change:

Economic empowerment: Tourism, including guided tours, homestays, artisan crafts, and local food, can provide Indigenous populations with a sustainable revenue source. It can also diversify sources of income, minimize reliance on a particular business, and generate employment opportunities within the community

Social empowerment: Tourism can help keep Indigenous customs and cultures alive. Communities are inspired to uphold their cultural heritage when tourists actively engage with them. Similarly, as Indigenous communities collaborate to promote their culture and oversee tourism-related activities, tourism can help them feel more united.

Political empowerment: Indigenous groups have greater influence in discussions on land rights and tourism development, given their rights to their ancestral lands and resources. This ensures federal governments consider their opinions in the policy-making processes.

Psychological empowerment: As Indigenous tribes share and are recognized for their distinctive traditions, tourism can increase cultural pride within those communities. When communities take control of their tourism projects, their sense of identity, purpose, value, and self-esteem can be strengthened. 

This empowerment is also linked to the conservation of cultural and natural resources. Indigenous tourism serves as a means to preserve and revitalize cultures by providing a platform for the transmission of traditional knowledge and practices to future generations. This can foster cross-cultural understanding, environmental stewardship, and the promotion of responsible tourism.

UNWTO Recommendations

Several means can achieve these measures, but the United Nations World Tourism Organization offers recommendations that should be considered:

  •       Respect for the cultural values and the cultural capital of Indigenous groups.
  •       Transparent and permanent consultation with the Indigenous communities.
  •       Equitable partnerships that ensure the protection and conservation of their natural and cultural resources, as well as their intellectual property.
  •       Protection of these groups to ensure the evitability of the adverse outcomes of any tourism development plan.
  •       Design of Indigenous tourism products in collaboration with Indigenous communities.
  •       Distribution of benefits to the Indigenous communities.

The active involvement of indigenous peoples in tourism development not only enriches the visitor experience but also serves as a powerful means to showcase their abundant cultural heritage and profound wisdom.

Local woman, with a colorful skirt, dancing with a basket on her head during the Guelaguetza celebrations in Oaxaca, Mexico, a festival that is known to showcase indigenous traditions and attracts a considerable amount of tourism flow.
A woman in Oaxaca, Mexico, participates in the Guelaguetza celebrations, a festival showcasing indigenous traditions and attracting significant tourism.

Indigenous knowledge: a path to a brighter, inclusive future

Indigenous communities, through their traditional ecological knowledge, can also play a crucial role in environmental conservation. Integrating indigenous perspectives into tourism planning can balance economic development with environmental preservation, prioritizing nature-based experiences and incentivizing indigenous communities to protect their natural resources. In this sense, circular tourism, characterized by reducing waste, conserving resources, and engaging local communities, is a great collaborative approach. This is a great first step towards creating more responsible tourism practices aimed at cultural and environmental conservation.

Indigenous voices provide novel viewpoints, ground-breaking concepts, and revolutionary programs. Any tourism development program worth its salt must consider Indigenous communities’ rich cosmologies and respect their roles as valued partners in the preservation of both culture and nature. They have long fought for their due status as caretakers of their cultural and natural heritage, and are the beating heart of a more inclusive and sustainable future for the tourism industry – a beautiful dance between tradition and progress.

Interested in learning about how Solimar recognizes the importance of Indigenous involvement in tourism development? Click here to read about our projects.

The iconic pyramid structure of the Rock & Roll Hall of Fame based in Cleveland, Ohio

How Destinations use Foresight and Adaptation for Success: Cleveland Case Study

Written by Aaron McIntire on . Posted in Blog.

Cleveland: A Case Study on Revitalization

A photo of the downtown Cleveland skyline
Downtown, Cleveland, Ohio by David Lennon; Licensed for free use from Pixelbay

As someone who grew up in a suburb just ten minutes south of downtown Cleveland, Ohio, I quickly became acquainted with the essence of living near a city that embodies the Rust Belt ethos, a once bustling metropolis with a population exceeding 914,000 people. Cleveland has seen a dramatic decline over the course of the last 50 years. Its current population barely reaches 370,000. This decline, coupled with the retreat of the steel industry, played a significant role in pushing the city into the Rust Belt category. Despite these challenges, Clevelanders continue to adapt; driven by an appreciation for the city’s unique character, many still call the city home.

Despite its historical setbacks, Cleveland’s tourism sector has shown impressive growth. In particular, Destination Cleveland, is one of Ohio’s premier Destination Marketing & Management Organizations (DMOs). Reported a notable 12% increase in visitors to Cuyahoga County, Ohio. Reaching around 19.7 million visitors – up from 17.6 million the previous year. This upward trajectory is promising, but the critical question remains: How does a city revive itself when its once-dominant industries have faded away? This challenge plagues destinations worldwide. Yet Cleveland’s response offers inspiration and a potential blueprint for others to follow – a testament to adaptation, cooperation, and progress.

Contemporary Success

Cleveland’s recent surge in tourism is due to the combination of its sporting and political events. The city is home to three major league sports teams: the Cleveland Cavaliers (basketball), the Cleveland Guardians (baseball), and the Cleveland Browns (football). Notably, Destination Cleveland’s data from 2016 revealed that a staggering 18 million people visited the city in 2016. While the Cleveland Cavaliers’ championship parade and the Guardians’ success played a crucial role in achieving this record-breaking number, there was more to the story. Over the years, Cleveland saw a consistent increase in its annual visitor count, with an astonishing growth rate of nearly 3%. How did a city that welcomed only 13.7 million visitors in 2007 manage to attract 19.2 million visitors annually within a relatively short span of time?

Susan Glasser’s 2019 article on Cleveland.com featured insights from David Gilbert, the CEO & President of Destination Cleveland, shedding light on the organization’s successful approach. Two main factors emerged as pivotal: diversifying the range of appealing activities available and targeting local audiences with effective marketing efforts. Firstly, a destination should offer an enticing array of activities, ensuring visitors find something appealing. Secondly, gear marketing strategies towards local communities, focusing on attracting visitors from nearby cities such as Detroit, Philadelphia, Chicago, Cincinnati, or Pittsburgh.

Cleveland’s journey from industrial lows to a soon-to-be thriving tourist destination showcases the power of strategic planning, community engagement, and leveraging the city’s unique assets. As cities worldwide grapple with their own revitalization challenges, the lessons learned from Cleveland’s success story could have a global impact, fostering a culture of resilience, adaptability, and collective success for destinations. 

Make No Mistake, This Is Cleveland!

Arts & Activities Abound

Cleveland boasts an array of captivating activities to cater to a wide range of interests. One shining gem is the Cleveland Playhouse, nestled in the heart of downtown within the vibrant Playhouse Square District. As the largest performing arts center outside of Broadway, it offers an immersive theater experience. Additionally, consider the Cleveland Museum of Art, which stands as a respected institution with an exceptional art collection. Highlighting India, Southeast Asia, and Egypt. For the music enthusiasts and history buffs. You may find your heart racing at the sight of the iconic Rock and Roll Hall of Fame. A pyramid-shaped beacon that illuminates the incredible journey of Rock and Roll through the ages.

The iconic pyramid structure of the Rock & Roll Hall of Fame based in Cleveland, Ohio
The Rock & Roll Hall of Fame by David Mark; Licensed for free use from Pixelbay

However, if these options don’t resonate with you, consider immersing yourself in the natural beauty of Lake Erie, a tranquil freshwater lake with a rich and storied history. Cleveland’s connection to this picturesque lake adds a unique dimension to its allure.

The wonderful Metroparks

Venturing further afield, the Cleveland Metroparks beckon with their diverse offerings. This expansive system of 18 reservations and over 100 hiking trails dot the Greater Ohio area. Provides an ideal escape into nature. As a hidden treasure within the Forest City, the Metroparks Zoo is another remarkable highlight. It’s worth noting that Cleveland boasts more greenery than even Northern California, a testament to the city’s commitment to preserving its natural spaces. The moniker Forest City accurately reflects the lush biodiversity of the Metroparks and the city.

My summer takeaway

One of Solimar International’s goals is to underwrite tourism projects while promoting sustainable tourism. Given the current demand for Northeast Ohio tourism, sustainable tourism is growing across Cleveland, besides the typical gentrification that is across the country. I have not witnessed any harm done to the city due to its tourism industry. Perhaps this is how citizens of Cleveland prefer it, keeping the living costs relatively cheap with an accompanying modest population. This will result in a tourism industry that ranges from nonexistence to treading water.

Why industry and climate change are crucial for adaptation.

Silicon Heartland!

Cleveland may have erratic tourist attractions on a year-to-year basis, but some developments can send more people to the city. With population growth on the horizon, more people will discover the city’s strengths. It doesn’t matter what the people want. As the city gets bigger, it must take its tourism more seriously. So, what developments make me believe the city will see a population bump? Earlier this year, in a joint press conference with President Biden. Governor Mike Dewine announced a deal to see the tech company Intel create a new chip manufacturing plant outside of Columbus in New Albany, Ohio.

The billions of investment dollars aim to transform factories across Ohio. A Silicon Valley in the Midwest, a Silicon Heartland, as citizens hope to coin it. This is arguably the most significant economic investment in the state, and if all goes well, the impact will be profound.

Being one of the larger cities in the Midwest, the cost of living is already a little higher. A future-proof technology company like Intel moving into the Buckeye state can immediately affect home prices. Cleveland is located about two hours north of the Columbus area. If housing becomes scarce, driving prices will rise. I imagine people will move further away for cheaper homes. If the plan to turn Ohio into a Silicon Heartland is successful, the state may see a population increase.

A hopeful climate forecast.

Climate change is another factor that I see potentially increasing the population of Cleveland, Ohio. Historic Cleveland holds the Mistake on the Lake moniker because of the city’s pollution problems affecting the adjourning Lake Erie. The Great Lakes contain the world’s largest supply of freshwater. Access has been a crisis, depending on where one lives. Suppose people in packed cities like Los Angeles already have to ration their water supplies in 2022. It is daunting to imagine what the near future holds for communities at risk of running out of water. Cities along the Great Lakes will only become more appealing as climate issues become more apparent.

Failing to Drive Adaptation

Poor financial foresight may harm

Recent local events, such as the closing of Sokolowski’s University Inn. A Cleveland staple for nearly 100 years. It was shocking to many, making headlines across the local news. Some blamed it on the economic times, but the restaurant was a tourist staple. Its location offers some of the best views of the city. It is also next to the recently made Cleveland script signs. The closure of these sites has made me concerned that my city would not be properly prepared to have sustainable tourism.

A recent Tax Levy for the MetroPark system also put fear in Clevelanders’ hearts. Given how much the city government promotes them. We Northeast Ohioans are lucky to have the MetroParks. I always assumed there was some special law that guaranteed their funding. Luckily, the levy passed with 77% approval, yet these numbers still concern me. These parks are the city’s best attraction. The fact that there was a slim possibility that the parks may lose funding deflated me. Some people just assume these great parks will always be there. They sadly do not think what can happen if they lose funding. We may be discounting the success of the Metroparks.

An Adaptation-Focused Mindset is All You Need

The apathetic attitudes of Clevelanders toward the few things they can be proud of have left me frustrated. If we cannot take care of our best tourist attractions, how can we possibly handle matters when push comes to shove? The Sokolowski house is still popular as the surrounding location has become a serene viewpoint for pictures of Greater Cleveland. There are rumors that the property is for sale. We won’t know if the buyer is a local or an out-of-towner.

The pristine Rocky River Reservation, one of Cleveland's most peaceful Metropark
Rocky River Reservation by Cleveland Metroparks

Can Cleveland maintain sustainable tourism with a hypothetical population surge?

One of my biggest takeaways from my Solimar Internship is that sustainable tourism relies on cooperation and innovation from all parties. From the stories I’ve heard, it can quickly become complicated and sometimes political. People can be stubborn and understandably resist exploitation. Claiming ownership over local attractions and city culture leads to mishaps, as we can see from the mishandling of Sokolowski’s house. As well as the proposed defunding of the Metroparks.

Overconfident businesses might make poor decisions simply because they have lived in a single community their whole lives. This does not translate to positive tourism for a city still debating funding its beloved public parks. Our community could fail to enact sustainable tourism. It is essential for the native people to be able to carry their weight when it comes to tourism. Otherwise, those from the outside will dictate the direction.

Hope for Cleveland’s future

This can either be a good or bad thing. But I know that if a young outsider introduces a business that doesn’t represent the city. It may rub the locals the wrong way. I’d love for Cleveland to transform into a Midwest Portland. Yet this rapid progress can be harmful to locals and their environment. That is why it is important for Clevelanders to know their story. While also focusing on what needs to change to maintain authenticity. The historic Ali Summit was held in downtown Cleveland in 1967. Itself, a pivotal moment within the American Civil Rights movement, has held more impact for Clevelanders. If Clevelanders aren’t aware, a possible increase in tourism may harm sites such as the historic Metroparks. Leaving many voters considerate to future levies.

Not being a destination city might be okay with the people of Cleveland now, but that can quickly change if more people choose to live or flock to our city. It is crucial that we prepare for adaptation without losing the essence of what makes Cleveland unique. By embracing common values, we can work harmoniously with inquisitive businesses and tourism companies. DMOs can focus on crafting experiences that benefit everyone. Regardless of the city’s evolution over the years, cultivating self-awareness and readiness for environmental changes remains paramount. Without proactive efforts, visitors might opt for other destinations. I would like to see Cleveland’s further success. I believe that adaptation and foresight from citizens to decision-makers are critical for success. Together, we can ensure that the belief in the land remains strong!

Follow in my footsteps and join Solimar’s virtual internship cohort!

Tourism for development

Unlocking the Potential: Understanding the Impact of Tourism for Development

Written by Thomas Freilich on . Posted in Blog, Uncategorized.

In a world that thrives on exploration and cultural exchange, sustainable tourism development is a strong force capable of driving positive change and fostering sustainable development. It’s indisputable that tourism provides a positive experience for the tourists themselves. Exploring new cultures and locales is transformative, but the benefits of tourism go far beyond just the tourist’s own experience. 

Tourism has proven to be a strong tool for developing countries’ economic and social development and acts as a cultural preservation method. This blog post intends to illuminate tourism’s transformative role in shaping a brighter future for both host destinations and intrepid travelers. It stresses the importance of tourism industry growth. 

Tourists connect after a shared experience
Tourists connect after a shared experience

Tourism and the Economy

Can tourism drive sustainable economic development?

A primary concern of any tourist destination is how broadening the scope of their industry will impact their economies on both national and local levels. However, recognizing that tourism is one of the planet’s largest industries illuminates the desire and necessity for countries to tap into this global market. 

Tourism contributes to job creation, infrastructure development, and economic growth. The World Tourism Association describes tourism as an “economic and social phenomenon” and recognizes how beneficial modern tourism is for developing countries and tourism’s role in local economies.

A study listed on the National Library of Medicine, expanding from 2003-2020, found that in most countries, tourism has a significant contribution to economic growth and that this economic growth has a positive impact on these nations’ tourism industries. This really illustrates the enriching cycle of economic growth that tourism can have, and when put into the context of developing countries, shows the opportunity for these countries to expand and develop in a positive way economically.

Tulum archaeological site, Mexico
Tulum archaeological site, Mexico

Tourism as a tool for economic prosperity

As previously mentioned, tourism is currently one of the planet’s largest industries. Some fascinating information about tourism’s contribution to national economies can be found on Solimar’s Websitee, such as:

 

These incredible statistics illustrate how widespread and important tourism is for the vast majority of countries on the planet. Part of Solimar’s mission is to stress the importance of a tourism presence in the world’s developing countries, as tourism has shown to contribute to a larger percent of national GDP’s in developing countries, marking the importance of growing and maintaining this industry. Careful planning and smart investment can sustain these nations’ economic development. The Cayman Islands National Tourism Plan is an excellent example of this practice; you can learn more about it here! 

How Can Sustainable Tourism Preserve Cultural Heritage?

When managed responsibly, sustainable tourism development has the potential to make a significant contribution to the cultural preservation of a region. Many tourists actively seek authentic and immersive experiences that allow them to engage with local culture and traditions. By attracting visitors to unique destinations and facilitating cultural exchange, tourism becomes a powerful tool that generates awareness, appreciation, and financial support for local traditions and heritage. 

This, in turn, incentivizes regions to actively preserve their cultural artifacts and traditions to benefit from the economic opportunities that tourism brings. By recognizing and prioritizing cultural preservation, destinations can strike a balance between tourism development and preserving their cultural heritage, ensuring the benefit of present and future generations. 

Mont Saint-Michel in France, A UNESCO world Heritage Site
Mont Saint-Michel in France, A UNESCO World Heritage Site

Official recognitions such as the UNESCO World Heritage Site title enable destinations to distinguish themselves as cultural tourism hotspots. These sites have been acknowledged by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as having exceptional universal value to humanity. 

Recognized for their cultural, natural, or mixed significance, UNESCO World Heritage Sites enjoy protection and preservation through funding and regulation. Moreover, this prestigious title significantly boosts tourism inflow. In fact, in China, having a site inscribed as a UNESCO World Heritage Site leads to an approximate 8% increase in tourism inflow.

Solimar understands the pivotal role of cultural preservation as a catalyst for positive tourism growth. That’s why they actively strive to preserve and stimulate cultural heritage practices and sites. In Morocco, Solimar addressed the challenge of limited direct selling and personal connection between Moroccan artisans and foreign buyers by creating artisan and cultural heritage routes in Fez and Marrakech. These curated routes allowed tourists to visit artisan workshops, creating awareness of Moroccan culture and craft traditions. As a result, artisans could sell their products directly to consumers, bypassing middlemen. This project successfully promoted Morocco’s cultural heritage and craft traditions, attracting more visitors and boosting revenue for artisans and the overall tourism sector.

How Can Tourism Serve Community Development?

Tourism holds tremendous potential for fostering community development, positively impacting various aspects of a community’s well-being. Infrastructure development is one notable outcome of tourism. As destinations strive to attract visitors, they invest in improving transportation networks, accommodations, public facilities, and utilities. These infrastructure enhancements enhance the tourism experience and benefit the local community by providing better access to services and amenities, thereby improving their overall quality of life.

Public Trolley in Lisbon, Portugal
Public trolley in Lisbon, Portugal

Tourism can also have a significant impact on healthcare facilities. Increased tourist arrivals often lead to expanding and improving local healthcare services to cater to visitors’ needs and ensure their safety. This, in turn, benefits the local community by providing improved access to medical services and better healthcare outcomes for residents.

Education is another area that can be positively influenced by tourism. Tourism growth creates job opportunities, particularly in the hospitality and service sectors. This encourages the local workforce to acquire new skills and knowledge through education and training programs. Consequently, educational institutions may be strengthened, and vocational training programs may be developed to meet the demands of the tourism industry. In Solimar’s various projects, we prioritize workforce development through targeted training. This benefits individuals by improving their employability and contributes to the community’s overall educational development. 

Solimar recognizes the urgency of mitigating tourism’s impact on climate change to safeguard vulnerable communities dependent on tourism. Through sustainable practices and community engagement, Solimar strives to protect both the well-being of communities and the places they call home, ensuring a resilient future for tourism. 

Tourism’s Potential for Development

Tourism’s impact reaches far beyond the individual traveler’s experience. Sustainable tourism development serves as a catalyst for economic development, cultural preservation, and community growth. Solimar, recognizing the potential of tourism as a force for positive change, actively engages in projects that preserve cultural heritage, foster community development, and promote sustainability. By embracing responsible practices and engaging local communities, we can ensure a resilient future for tourism and create a brighter world where exploration and cultural exchange thrive.

To learn more about Solimar International’s current and past tourism for development projects, click here!

Blog by Thomas Freilich and Josette Apple

ocean blue channel between two islands flows into shallow mangrove area

Climate Adaptation as a Benefit of Community-Based Tourism

Written by Megan O'Beirne on . Posted in Blog, Uncategorized.

Climate adaptation is just one benefit of community-based tourism. Let’s learn why. Anyone who has worked in development or conservation knows that securing funding is one of the biggest, most time-consuming challenges. Tourism is one way to generate and channel funds toward local organizations fighting the climate crisis. This is especially true for community-based and regenerative tourism. Destinations with assets that attract tourists, such as rich cultural heritage and biologically diverse natural resources, are often on the front lines, requiring financing to adapt to climatic threats, from rising sea levels to increased droughts and flooding.

What is Climate Adaptation?

Climate adaptation means adjusting to the current and future consequences of climate change. Consequences include sea-level rise, reduced food security, and increased storm surges. Adaptation focuses on climate justice. This means ensuring those most negatively affected by climate change have the resources necessary to adjust. Global mitigation efforts are also necessary to cut emissions and keep warming below 1.5 degrees Celsius. But local adaptation measures are crucial to ensuring the most vulnerable populations are safe and secure. Now let’s learn how community-based tourism can support climate adaptation. 

What is Community-Based Tourism?

According to Planterra, community-based tourism is rooted in social and environmental justice. Where enterprises are locally owned, income stays in the community, and profits are invested in local development and environmental projects. Tourism can positively impact communities worldwide by creating jobs and training opportunities. Community-based tourism is also one of many essential tools for climate adaptation because it:

  • Channels finance towards local communities and organizations
  • Supports local economies and reduces emissions from imports
  • Drives environmental conservation and ecosystem restoration efforts
small, remote island with lush vegetation and white foam waves crashing on all sides
Although Maldives has contributed little to the climate crisis, the country is on the front lines of its imminent impacts, including rising sea levels, beach erosion, and increased storms.

  1. Channeling International Finance Toward Local Communities… A Benefit Of Community-Based Tourism

orange flower shaped diagram with ‘10 business climate action investments’ in the center
CAP’s Ten Business Climate Action Investments highlight specific nature-based solutions that can help businesses adapt to climate change.

Much of the control of finance and decision-making surrounding climate adaptation is held at the national and international levels, often failing to support local actors to be active agents of change. A 2021 review found that only 46% of finance committed from international sources for climate adaptation was intended to give agency to local actors. Solimar is working on USAID’s Climate Adaptation Project (CAP) in the Maldives to scale innovative climate change adaptation solutions and enhance the climate-adaptive capacities of community organizations, local governments, and the private sector. The project, co-financed by USAID, aims to drive sustainable and inclusive growth by engaging local businesses to invest in nature-based solutions to climate change. By investing in climate adaptation, community-based tourism businesses benefit from the triple bottom line: improving revenue, enhancing community resilience, and protecting and restoring nature. 

 

Local women in B.Goidhoo, Maldives collect beach almonds from under the trees after bats have eaten the fruits and spit out the seed. They are sun-dried and cracked open with a customized axe, then sold to Island Zephyr Guesthouse.

  1. Supporting Local Economies and Reducing Emissions from Imports… A Benefit Of Community-Based Tourism

Local economies produce fewer emissions, as their products and services travel shorter distances to arrive to the consumer. Spending money with locally-owned businesses also supports the network of other local suppliers that may need more access to international markets. Island Zephyr Guesthouse in Baa, Goidhoo in the Maldives was constructed with thatch roofs made from coconut leaves and coir rope woven by local women, and its beds were built from breadfruit trees that were cut down to build nearby houses. Bread, flowers, and seasonal produce are also sourced from local growers and producers, creating synergistic experiences for tourists to see where their food is coming from. Tourists can also participate in farm tours and cooking classes. Not only are these products more authentic, but they also have a lower carbon footprint and distribute benefits from tourism throughout local communities.

  1.  Driving Environmental Conservation and Ecosystem Restoration… A Benefit Of Community-Based Tourism

By developing community-based tourism, destinations can conserve and restore the biodiverse ecosystems on which their businesses rely. Marine ecosystems in the Maldives, such as seagrass beds, coral reefs, and mangrove forests, are essential for resilience to climate impacts as well as cultural heritage preservation. If locals, businesses, and visitors alike celebrate these ecosystems, it will raise awareness about their contributions to climate adaptation. The marine biologists of Maldives Underwater Initiative (MUI) at Six Senses Laamu began collecting data on marine life in 2011. Just ten years later, the entire atoll was designated as a Hope Spot by Mission Blue.

Visitors can experience these unique environments through various tours and experiences and participate firsthand in MUI’s research activities and community outreach. Six Senses also allocates a portion of its revenues to local conservation and community development projects. So, just by visiting the resort, guests directly fund these projects, which are crucial for climate adaptation.

ocean blue channel between two islands flows into shallow mangrove area
The mangroves, seagrass, and coral reefs of Hithadhoo, an island in Laamu Atoll’s Hope Spot, provide crucial cultural and ecosystem services.

How to Support Community-Based Tourism Businesses

The best way to support community-based tourism is by choosing locally-owned, regenerative businesses when deciding where to stay on vacation. One way to find them is by searching for sustainable tourism certifications or within membership networks with criteria for hotels, holding them accountable for environmental, social, financial, and operational standards. Some of these include:

By supporting community-based tourism, we can directly support organizations working on the ground for local climate adaptation. Channeling funds into local economies puts critical finances in the hands of organizations that can have the most significant direct impact on conservation, restoration, and other nature-based solutions to climate change.

Are you interested in learning more about how community-based tourism is an essential tool for climate adaptation? Are you a tourism business that wants to take a more active role in climate adaptation in your region? Visit Solimar’s Institute for Sustainable Destinations website today and enroll in one of our courses.

Green Investments in Tourism: Unlocking Opportunities and Experiences for Sustainable Growth (World Tourism Day 2023)

Written by Oscar Morrison on . Posted in Blog, Uncategorized.

Green Investments in Tourism: Unlocking Opportunities and Experiences for Sustainable Growth (World Tourism Day 2023)

green and eco-friendly hotel
Green investments in the tourism industry are crucial as we move farther away from the pandemic, as many consumer preferences have shifted to become more eco-friendly.

Environmentally friendly investments have been a hot topic of discussion in recent years, and now they get to live in the limelight thanks to World Tourism Day 2023. This day, on the 27th of September each year, has been created by the UN to highlight the increasing importance tourism brings to economic development worldwide. Many corporations and entities across all industries, from oil to travel, are now forced to consider other sustainable alternatives. These alternatives look different for each company and industry. In the travel industry, green investments look to accomplish six objectives from the hotel’s perspective, according to the UNWTO:

  1. Boost profit margins through utility savings. In some cases, utilities can cost upwards of 20% of a hotel’s operating cost.
  2. Increase revenue by satisfying consumer preferences and reducing reputational risk. Hotels should focus on hiring exceptional staff that leave a lasting impression on the guest.
  3. Future-proof investment strategies. Will investments made today still be considered acceptable in future revaluations?
  4. Safeguard against regulatory risk and benefit from incentives.
  5. Increase value and validation through certification. Companies should be flocking to popular sites used by tourists, like Trip Advisor and Expedia, so customers can leave their positive reviews, which will be done with the right level of service.
  6. Ensure a long-term energy supply. Hotels need to ensure that the flow of customers seen now is sustainable in various economic, environmental, and social conditions.
wasteful, unresourceful resort
All-inclusive resorts are the go-to for many tourists around the world, but hotels attract business by providing an abundance of food and material objects, not sustainable experiences. Learn how Solimar International is tackling this in our current project, Visit Tunisia                                                       

For people working in influential roles within the tourism industry, there is no better time than now to start adopting sustainable investments and initiatives. As we have transitioned into a post-pandemic world, travelers have been exploring more sustainable vacation options than they had before the pandemic. A 2022 Booking.com survey claimed 61% of respondents revealed that they wanted to reconsider how they traveled and were trying to be more conscious of their environmental impact due to travel. This is a massive potential market for emerging destinations around and over-visited cities alike. Tourists want to feel more connected to the places they visit and immerse themselves in local and sustainable experiences like they have never seen before. 

A prime example of work being done in already popular tourist destinations is in the Caribbean. According to the UN, a clean and effective transition to a more sustainable future would increase jobs by 10.5% by 2030. A crucial part of creating and improving more sustainable experiences is ensuring local community members are involved in the decision-making process and providing insight. This is another main topic of World Tourism Day this year. When entities, be they from the public or private sector, choose to invest in local communities, it becomes a virtuous cycle between the locals and the visitors. One of Solimar International’s projects in the Caribbean did just that. The climate-smart islands project ran from November 2017 to December 2018 and focused on islands of three Caribbean nations: Trinidad & Tobago, the Bahamas, and Belize. One of the main activities was to involve locals and their knowledge about how climate mitigation and adaptation efforts could be achieved in practice.

Bay in Tobago
A bay on the island of Tobago, a perfect opportunity to invest in sustainable tourism by promoting homestays and hostels in place of large resorts

World Tourism Day 2023

World Tourism Day 2023 presented by the UNWTO (United Nations World Tourism Organization) is highlighting green investments in tourism this year. They have decided to center this day in accordance with the UN’s sustainable development goals (SDG’s) with an emphasis on female leadership and entrepreneurship. They are also focusing on a variety of issues, including “how to promote ease of doing business, how to better develop investment policies and how to embrace new innovative financial mechanisms and solutions to address emerging and complex challenges,” and “how to close the financing gender gap and accelerate access to capital in both domestic and international markets for women entrepreneurs.” Promoting and uplifting female voices in the tourism industry is crucial. According to the UNWTO, women constitute 54% of workers and employees compared to just 39% in the global workforce. When we take action and strongly consider women’s voices and input, everyone benefits. The world has seen tremendous economic development and poverty reduction under female entrepreneurship, demonstrating why global leadership needs to continue uplifting them.

sustainable global development and investment
The UN’s 17 Sustainable Development Goals (SDGs), designed to be achieved by 2030, cover many direct and adjacent aspects of economic well-being in relation to sustainability, from reduced institutional inefficiencies to care for life all around the planet.

World Tourism Day exists for many reasons, a couple of which, according to National Today, are to ensure that travel is accessible to everyone, especially those with disabilities and people from low-income backgrounds. Promoting world travel is incredibly important for many reasons, mainly because it provides many opportunities for sustainable economic development if done correctly. Hotels are currently responsible for 1% of global emissions (and rising) and are prominent energy and water consumers. 

The Role of Community-Based Tourism

Community-based tourism is one of the best ways to go about green investments in the industry–perhaps the best. This model of tourism allows visitors to truly immerse themselves in new cultures. Knowledgeable community members serving as guides are key in this process. Kyrgyzstan has one of the world’s most robust and developed community-based tourism schemes. Many of the excursions are designed to show nomadic Kyrgyz life all over the country.

green homestay in Kyrgyzstan
A jailoo on lake Son-Kul, where nomadic Kyrgyz people take their livestock in the summer to escape the heat of the valleys. Read more about tourism in Kyrgyzstan

Much of the cost of these excursions goes directly into the pockets of the guides and community, promising the customer that their money is being put to good use. With significant and continued investments from the public and private sectors, community-based tourism will have tremendous effects. 

Overall, the path to investing green in tourism may seem straightforward, but it is easier said than done. In reality, everyone needs to be hands-on and involved constantly because that is the nature of these investments. They will require much more work than simply putting money into a lavish beach resort, but the return on green investments will create a lasting legacy for the people, the planet, and the visitors to a destination. World Tourism Day serves to raise awareness of the importance of tourism around the globe. It is a reminder that while it is easier said than done to put sustainability over short or medium-run profits, green investments, if done well, will prevail. 

Interested in learning more about Solimar’s green initiatives? Read more about us here!

“We rely confidently on Solimar's deep technical experience and professionalism as tourism consultants. You always are exceeding our expectations.”
Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets
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