Tag: tourism

A scuba diver explores ocean ecosystems off the coast of Saudi Arabia

Impact of Sustainable Tourism: How it Affects Communities

Written by Isabella Hunt on . Posted in Blog, Uncategorized.

We all know the age-old story of mass tourism. You know, the one where hordes of camera-clad tourists descend upon breathtaking destinations, casting a shadow over the authenticity of this once-hidden gem. While Instagram content flourishes, breathtaking locations are reduced to mere backdrops. Even worse, local communities often miss out on the benefits of the quick stop-in of the hordes. In this all-too-familiar tale, the negative impacts of tourism become evident. 

However, amidst this sea of tourists, a new tide is rising in the world of travel. In a refreshing trend, many tourists are shifting perspectives and prioritizing more sustainable and regenerative experiences. Travelers now yearn to learn about the diverse cultures they encounter and forge genuine connections with the places they explore. 

While we can’t ignore the potential drawbacks of tourism, we aim to provide readers with hope. This new wave of sustainable tourism has the power to change destinations’ environment, economy, infrastructure, and cultural heritage.

To shed more light on this transformative movement, we will quote insights from Solimar International’s Senior Project Manager, Micah Sorum. Sorum has been at the forefront of pioneering sustainable tourism initiatives. 

So, buckle up as we explore the multidimensional impacts of sustainable tourism beyond the surface-level figures. Stick around and learn how mindful travel can transform not only destinations but also our own perspectives and lives. 

The Impacts of Sustainable Tourism

Prioritizing Environmental Sustainability in the Tourism Industry: Strategies for a Greener Future

Breathtaking photo of a snorkeler exploring the crystal-clear, turquoise blue waters of Mahdia, Tunisia.
Mahdia, Tunisia (Photo by Mohamed Ben Zineb on Unsplash)

In a world grappling with global warming, it is imperative to prioritize environmental health. Incorporating environmental sustainability will be crucial for the future of tourism businesses: one of the top five most valuable exports in over 150 countries. This entails utilizing resources to meet the needs of the present generation while conserving the world for future generations. Let’s delve into the key impacts that responsible practices can have on the environment:

  1. Conservation and preservation of natural resources: Tourism can help protect valuable ecosystems and biodiversity by actively conserving and preserving natural resources.
  2. Responsible tourism practices, respecting wildlife and ecosystems: Encouraging responsible behavior among tourists, such as observing wildlife from a safe distance and following guidelines to minimize disturbance, helps protect and respect the natural environment.
  3. Collaboration and stakeholder engagement, supporting local communities: By collaborating with local communities, tourism can support their economic development while ensuring that the benefits of tourism reach the local population. This fosters a sense of ownership and encourages the preservation of cultural heritage.
  4. Education: Tourism provides a unique opportunity to educate travelers about environmental wellness. By raising awareness and promoting sustainable practices, tourists can become advocates for environmental conservation in their communities.

When successfully implemented, these aspects of sustainable tourism positively impact the environment. For instance, tourism can help support and preserve iconic nature, generating revenue that incentivizes its conservation. Micah emphasizes that “if the environment is an attraction, then it encourages the preservation of it. It can change the community’s perspective and how they see their own resources. If tourism is set up to benefit community members, then it’s an asset to them” (Sorum, 2023).

It is essential to recognize that mass tourism has the potential to be damaging to the environment. Visitors use strains of natural resources when it exceeds the environment’s coping ability. This is where ecotourism becomes essential for ensuring the sustainability of the industry. By balancing business interests and environmental concerns, ecotourism minimizes the negative impacts of visitor use on natural resources. The tourism industry holds a unique position to educate people worldwide about environmental protection. Through responsible practices, tourism can extend its reach and inspire individuals to take action to safeguard the environment.

When considering climate change, creative endeavors to mitigate tourism’s contribution will be essential to move forward in the industry. Sustainable transportation and energy-efficient accommodations are a couple of emerging practices that will be crucial to the future of this industry. An example of sustainable tourism’s impact is in the Caribbean nations, where the renewable energy infrastructure is underdeveloped and threatened by extreme weather events related to climate change.  Solimar International worked alongside the Inter-American Development Bank to design the “Caribbean Climate Smart Islands Program,” encouraging a transition to lower carbon emissions and create a climate-resilient community.

The tourism industry has a lot of influence and opportunities to positively impact the environment. Environmental sustainability and tourism go hand in hand; one will only succeed with the support of the other. Read more here about how Solimar’s mission is to do just that.  

Empowering Communities: The Transformative Power of Sustainable Tourism

Vibrant woven baskets from Gabes, Tunisia showcasing colorful decorations, traditional patterns, and a Hand of Fatima (Hamza) pendant.
Woven Baskets (Gabes, Tunisia – Photo by Yassine Khalfalli on Unsplash)

Sustainable tourism goes beyond short-term economic stimulation. It creates a positive ripple effect, transforming the economy and the lives of those directly impacted. By embracing ecotourism practices, we can unlock possibilities for communities worldwide.

At the heart of sustainable tourism impacts lies the power to offer employment opportunities. Micah notes the most impactful aspect of tourism is its ability to create jobs, “not just any job, but jobs that give people autonomy and control over the business and their lives” (2023). It’s not just about numbers; it’s about empowering individuals and families who may otherwise struggle to make ends meet. From tour operators to local suppliers, sustainable tourism creates a web of jobs that uplift communities from poverty.

Take this remarkable example in Jamaica, where Solimar developed a groundbreaking communication tool for businesses to connect with markets, funders, and stakeholders. By establishing a brand platform, creating an online training platform, and crafting business plans, Solimar raised awareness of community tourism and ensured its long-term sustainability. Through education and empowerment, the economic benefits flourished while the vibrant local culture took center stage. Solimar helped to establish and launch the Jamaica Community Experiences Brand in a way that ensures its longevity. Teaching the local community how to market themselves improves the economic benefits and culture. 

Sustainable tourism’s impact goes beyond economic empowerment. It also plays a crucial role in conservation funding. By generating revenue through responsible tourism practices, we can channel resources toward preserving the environments that attract visitors. This delicate balance between people and nature is vital for the future. Read more here about how Solimar’s work in the Cayman Islands creates a plan that bridges the gap between challenges.

The success of ecotourism in benefiting the economy depends on sustainable and responsible practices – cultural heritage and environmental health must be constantly ranked equal to economic means. Micah says this has everything to do with organization, stating that “so much of [balancing the economic benefits of tourism with the preservation of a destination’s natural and cultural heritage] is in the way that a destination has set itself up to be managed. Through DMO development, we ensure that someone is there to take over, representing local guides and gathering stakeholders for support on larger projects. We have to have an organizing unit to make it happen” (2023).

By maintaining a balance between economic development and environmental conservation, ecotourism can contribute to the overall sustainability of a destination. 

Building Communities: Tourism as a Tool for Infrastructure Development

Breathtaking winter view of the picturesque coastline in Hawaria, Tunisia, showcasing four majestic windmills standing against the lush green hills.
(Hawaria, Tunisia – Photo by Haythem Gataa on Unsplash)

When tourists visit a destination, they bring more than just their backpacks and cameras. The influx of visitors can put considerable strain on a location’s infrastructure. However, this influx of visitors can also motivate investment in a destination’s infrastructure. From a policy perspective, Micah Sorum of Solimar International says we can “look at the infrastructure to ensure tourism can grow in a sustainable way” (2023).  Here are a few aspects of infrastructure that tourism can impact:

  1. Roads: As tourist numbers rise, transportation demand increases. Local roads now serve both tourists and residents, leading to wear and tear, higher maintenance costs, and budget strains. However, this also presents an opportunity for job creation and improved infrastructure if development is responsible, benefiting tourists and the local community. In Tunisia, an emerging destination, tourists and locals alike can benefit from the Cap Bon touristic road that connects several popular destinations along a scenic route.
  2. Accommodation: The tourism boom demands new hotels and resorts but often neglects small businesses. However, staying in locally owned guest houses can support the community. Tunisia has seen a rise in guesthouses as local entrepreneurs transform unused spaces into beautiful, bookable rooms. In contrast to giant seaside resorts, these guesthouses offer locally sourced dishes and connect guests to other local experiences, ensuring that tourists’ money reaches more of the community. For example, look at Dar Ben Gacem, whose owner, Leila Ben Gacem, helps preserve cultural heritage and revitalize Tunis’s medina (traditional city) in addition to hosting guests.
  3. Utilities & Services: As tourism grows in an area, the demand for utilities such as water, electricity, and waste management also increases. Local authorities may invest in improving and expanding these services to cater to the needs of tourists and residents alike. A tourist in Tunisia would surely recognize the need for this improvement. With record-breaking heat surges, Tunisia saw its hottest summer yet. Efforts to beat the heat resulted in frequent power outages across the country from energy overconsumption.
  4. Communication: Tourism can drive the need for better communication infrastructure, including internet and mobile networks, ensuring that tourists stay connected during their travels and benefiting residents.
  5. Urban Renewal: To attract tourists, destinations may invest in urban renewal projects and beautification initiatives, making their appearance more appealing to visitors and residents alike. While these initiatives walk the delicate line between restoration and gentrification, careful and considerate planning from local leaders can ensure that communities maintain authenticity amidst renewal projects.

Preserving Communities: How Tourism Can Protect Cultural Heritage 

Traditional Tunisian woman wearing stunning gold pendant and bead necklace, vibrant top with traditional patterns, intricate henna designs on hands, matching beaded belt with gold pendants, and rings.
(Traditional Accessories in Tunisia – Photo by Seif Eddin Khayat on Unsplash)

According to Solimar International’s Micah Sorum, tourism can be “a way to preserve cultural heritage” (2023). Citing immersive experiences like artisan workshops and dance classes, Sorum argues that “tourism that’s well designed and well implemented” can be a valuable tool for cultural preservation (2023).  Tourism allows visitors to celebrate and learn about local traditions while supporting the livelihoods of artisans and performers. By visiting an emerging destination like Tunisia, travelers can engage in these preservation experiences. The options are limitless from traditional date product workshops in Kebili to tasting couscous in Tozeur. 

Additionally, Sorum explained how tourism “can fund the preservation of ruins and historical sites” (2023). Tourists’ entrance fees and contributions in a well-managed destination fund site maintenance and conservation efforts. In Tunisia, the UNESCO world heritage town of Kairouan is a testament to how tourism sustains cultural heritage. When guests explore massive historical mosques and the many other notable sites, they help contribute to their preservation, while local guides simultaneously ensure the stories of the ancient, holy city endure. 

Rooftop view of Mosque Okba (Great Mosque of Kairouan) in Kairoan, Tunisia during the enchanting golden hour of late afternoon.
(Mosque Okba, Photo by Haythem Gataa on Unsplash)

Cultural exchange opportunities foster mutual understanding between tourists and locals. As travelers immerse themselves in destinations’ customs and traditions, they gain an appreciation for their cultural heritage. Conversely, local communities benefit by fostering pride in their heritage. Finally, in the modern economy, mass production dominates the market. However, the economic benefits of cultural tourism help artisans continue their traditional practices without losing profits.

While sustainable tourism’s positive impacts on cultural preservation are evident, responsible practices must address challenges like over-commercialization. By embracing sustainable tourism, tourists can help safeguard the authenticity of cultural heritage in destinations like Tunisia. Mindful travel empowers communities, celebrates tradition, and ensures that these valuable treasures endure for generations to come.

Embracing the New Wave of Impactful, Sustainable Tourism

So, are you ready to be part of the new wave of tourism? Every member of the tourism industry, from travelers to tour operators, has a part to play in sustainable tourism impacts. It’s our shared responsibility to ensure these beautiful destinations remain beautiful for generations to come. 

Liked learning about sustainable travel and want to hear more? Take one of our courses or read more on our website today. Visit our Institute for Sustainable Destinations website here.

Blog by Isabella Hunt and Kat Selfe

Green Investments in Tourism: Unlocking Opportunities and Experiences for Sustainable Growth (World Tourism Day 2023)

Written by Oscar Morrison on . Posted in Blog, Uncategorized.

Green Investments in Tourism: Unlocking Opportunities and Experiences for Sustainable Growth (World Tourism Day 2023)

green and eco-friendly hotel
Green investments in the tourism industry are crucial as we move farther away from the pandemic, as many consumer preferences have shifted to become more eco-friendly.

Environmentally friendly investments have been a hot topic of discussion in recent years, and now they get to live in the limelight thanks to World Tourism Day 2023. This day, on the 27th of September each year, has been created by the UN to highlight the increasing importance tourism brings to economic development worldwide. Many corporations and entities across all industries, from oil to travel, are now forced to consider other sustainable alternatives. These alternatives look different for each company and industry. In the travel industry, green investments look to accomplish six objectives from the hotel’s perspective, according to the UNWTO:

  1. Boost profit margins through utility savings. In some cases, utilities can cost upwards of 20% of a hotel’s operating cost.
  2. Increase revenue by satisfying consumer preferences and reducing reputational risk. Hotels should focus on hiring exceptional staff that leave a lasting impression on the guest.
  3. Future-proof investment strategies. Will investments made today still be considered acceptable in future revaluations?
  4. Safeguard against regulatory risk and benefit from incentives.
  5. Increase value and validation through certification. Companies should be flocking to popular sites used by tourists, like Trip Advisor and Expedia, so customers can leave their positive reviews, which will be done with the right level of service.
  6. Ensure a long-term energy supply. Hotels need to ensure that the flow of customers seen now is sustainable in various economic, environmental, and social conditions.
wasteful, unresourceful resort
All-inclusive resorts are the go-to for many tourists around the world, but hotels attract business by providing an abundance of food and material objects, not sustainable experiences. Learn how Solimar International is tackling this in our current project, Visit Tunisia                                                       

For people working in influential roles within the tourism industry, there is no better time than now to start adopting sustainable investments and initiatives. As we have transitioned into a post-pandemic world, travelers have been exploring more sustainable vacation options than they had before the pandemic. A 2022 Booking.com survey claimed 61% of respondents revealed that they wanted to reconsider how they traveled and were trying to be more conscious of their environmental impact due to travel. This is a massive potential market for emerging destinations around and over-visited cities alike. Tourists want to feel more connected to the places they visit and immerse themselves in local and sustainable experiences like they have never seen before. 

A prime example of work being done in already popular tourist destinations is in the Caribbean. According to the UN, a clean and effective transition to a more sustainable future would increase jobs by 10.5% by 2030. A crucial part of creating and improving more sustainable experiences is ensuring local community members are involved in the decision-making process and providing insight. This is another main topic of World Tourism Day this year. When entities, be they from the public or private sector, choose to invest in local communities, it becomes a virtuous cycle between the locals and the visitors. One of Solimar International’s projects in the Caribbean did just that. The climate-smart islands project ran from November 2017 to December 2018 and focused on islands of three Caribbean nations: Trinidad & Tobago, the Bahamas, and Belize. One of the main activities was to involve locals and their knowledge about how climate mitigation and adaptation efforts could be achieved in practice.

Bay in Tobago
A bay on the island of Tobago, a perfect opportunity to invest in sustainable tourism by promoting homestays and hostels in place of large resorts

World Tourism Day 2023

World Tourism Day 2023 presented by the UNWTO (United Nations World Tourism Organization) is highlighting green investments in tourism this year. They have decided to center this day in accordance with the UN’s sustainable development goals (SDG’s) with an emphasis on female leadership and entrepreneurship. They are also focusing on a variety of issues, including “how to promote ease of doing business, how to better develop investment policies and how to embrace new innovative financial mechanisms and solutions to address emerging and complex challenges,” and “how to close the financing gender gap and accelerate access to capital in both domestic and international markets for women entrepreneurs.” Promoting and uplifting female voices in the tourism industry is crucial. According to the UNWTO, women constitute 54% of workers and employees compared to just 39% in the global workforce. When we take action and strongly consider women’s voices and input, everyone benefits. The world has seen tremendous economic development and poverty reduction under female entrepreneurship, demonstrating why global leadership needs to continue uplifting them.

sustainable global development and investment
The UN’s 17 Sustainable Development Goals (SDGs), designed to be achieved by 2030, cover many direct and adjacent aspects of economic well-being in relation to sustainability, from reduced institutional inefficiencies to care for life all around the planet.

World Tourism Day exists for many reasons, a couple of which, according to National Today, are to ensure that travel is accessible to everyone, especially those with disabilities and people from low-income backgrounds. Promoting world travel is incredibly important for many reasons, mainly because it provides many opportunities for sustainable economic development if done correctly. Hotels are currently responsible for 1% of global emissions (and rising) and are prominent energy and water consumers. 

The Role of Community-Based Tourism

Community-based tourism is one of the best ways to go about green investments in the industry–perhaps the best. This model of tourism allows visitors to truly immerse themselves in new cultures. Knowledgeable community members serving as guides are key in this process. Kyrgyzstan has one of the world’s most robust and developed community-based tourism schemes. Many of the excursions are designed to show nomadic Kyrgyz life all over the country.

green homestay in Kyrgyzstan
A jailoo on lake Son-Kul, where nomadic Kyrgyz people take their livestock in the summer to escape the heat of the valleys. Read more about tourism in Kyrgyzstan

Much of the cost of these excursions goes directly into the pockets of the guides and community, promising the customer that their money is being put to good use. With significant and continued investments from the public and private sectors, community-based tourism will have tremendous effects. 

Overall, the path to investing green in tourism may seem straightforward, but it is easier said than done. In reality, everyone needs to be hands-on and involved constantly because that is the nature of these investments. They will require much more work than simply putting money into a lavish beach resort, but the return on green investments will create a lasting legacy for the people, the planet, and the visitors to a destination. World Tourism Day serves to raise awareness of the importance of tourism around the globe. It is a reminder that while it is easier said than done to put sustainability over short or medium-run profits, green investments, if done well, will prevail. 

Interested in learning more about Solimar’s green initiatives? Read more about us here!

Sunset in Liberia

Sustainable Tourism in Liberia: Digital Marketing and Development

Written by Thomas Hinkel on . Posted in Blog, Uncategorized.

Liberia is a country that suffered from political turmoil between 1989 and 2003. Tragically, this political turmoil also destroyed Liberia’s tourism sector. While this is the case, the country of Liberia is beautiful and has much to offer to tourists from all around the globe. In the last two decades since the war, the Liberian state has stabilized, and the country has dedicated itself to rebuilding the sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector. 

Liberia is home to over 140 species of mammals, 600 species of birds, and 75 different amphibian and reptile species. The country also boasts one of the most diverse ecosystems on earth and has roughly 4.2 million hectares of forested land: 43.4% of the total land area. This presents an immense opportunity for tourism development and conservation efforts to ensure that these species and ecosystems are properly protected.    

Sunset in Liberia

One example of these conservation efforts includes the USAID Conservation Works Activity (CWA), which engages communities in management of protected areas, and gives them a stake in long-term protection of these areas. Another objective of the project is to develop sustainable tourism infrastructure and capacity. This is an important part of the Destination Management Plan, as Liberia has stunning destinations already open for guests and simply need more promotion. 

With more tourists, the Liberian tourism sector will be able to develop further. Additionally, it is important to involve local communities when nurturing sustainable development. the CWA project believes that this is crucial to developing Liberia’s tourism sector. By 2025, Liberia wants to be an up-and-coming destination that is increasingly sought out by tourists. Currently, one of the best places to get information online about visiting Liberia is on Solimar’s Enjoy Liberia website. 

Promoting Sustainable Development in Liberia via Digital Marketing

One important aspect of marketing is understanding what type of tourists will be attracted to a destination. The marketing strategy for the CWA aims to attract tourists who are nature and adventure enthusiasts, both locally and internationally. Liberia touts numerous attractions for tourists of this demographic. Exploring the history and immersing yourself in the culture of Monrovia, surfing on the beaches of Robertsport, and exploring the forests of East Nimba Nature Reserve and Sapo National Park. These are but a few of the opportunities for sustainable tourism development and are important destinations in the CWA digital marketing strategy. 

Due to the rapid development of certain tourist sites in Liberia, it is crucial for marketing campaigns to be aware of the changes coming to these sites. These exciting changes not only intrigue tourists, but they also have the ability to showcase how the Liberian government, specifically the Ministry of Information, Culture & Tourism (MICAT), is developing the industry sustainably. This is a mutually beneficial relationship, as sustainable development brings social approval and further attention to these destinations. This also enforces the belief that sustainable development is crucial to the tourism sector. 

One example of this is the Sapo Eco-Lodge, located in Sapo National Park. This lodge was built by the Wild Chimpanzee Foundation and the Forestry Development Authority and has been built in the buffer zone of the park. The eco-lodge involves local communities and allows tourists to appreciate nature and encourage conservation by showcasing existing conservation efforts. The eco-lodge has power and also generates some of its electricity from solar panels. 

Solar panels for sustainable development at the Sapo Eco-Lodge
Solar panels at the Sapo Eco-Lodge

There are many exciting things happening in the tourism sector of Liberia, and the eco-lodge in Sapo National Park is a great example. While this is a rapidly developing sector, it is still difficult for companies based abroad to receive all the relevant information needed to advertise these changes. Specifically, digital marketing requires numerous pictures and  descriptive language, as well as details of the changes being brought to various destinations in Liberia. The information network, especially because of the limited internet presence in developing countries, is weak. Due to this, many destinations do not have a strong digital presence. 

Expanding Information Networks & Engaging the Private-Sector 

While the government provides updates based upon government projects, it is still crucial to engage with the private sector to understand the current destination landscape. We have to understand how best to promote these new or upgraded destinations and work with their owners. To do this, Solimar engages with locals that live in Liberia, as well as establishing relationships with various private-sector actors who are focused on providing attractions that promote sustainable development and conservation.

Solimar relies on its on-the ground employees who are locals of Liberia. These locals provide unique insight on local news and information on destinations, attractions, and events not featured online. They also provide critical cultural insight. Additionally, working directly with local citizens builds an information network that can lead to increased collaboration with the private sector. It is crucial to work with the local community and community actors to ensure that they receive benefits from the sustainable tourism industry. 

With more information and enthusiastic businesses that want to get involved in the tourism industry, it is significantly easier to utilize digital marketing to encourage tourists to visit Liberia. One example of these enthusiastic businesses is Philip’s Guesthouse, owned by Philip Banini. Banini’s guesthouse is a perfect opportunity for tourists to experience the passionate and growing surfing community of Robertsport on the coast of Liberia. 

Philip's Guesthouse in Robertsports
Philip’s Guesthouse in Robertsports

Because of the relationship that Solimar has developed with Banini’s Guesthouse, it has been easy to get information about the guesthouse and promote it on various websites, as well as Solimar’s own. Due to this relationship we had the opportunity to interview Philip about his guesthouse, as well as about his life journey that brought him to open it. Building relationships and having the opportunity to interview business owners makes it easier to gain information and market destinations or amenities. It also allows the Destination Management Organization (DMO) to understand the local communities they are working with, as well as their goals and beliefs. These interviews allow for digital marketing to be more personable, as they convey the real stories and emotions behind the people who want to engage in sustainable tourism development in Liberia. 

Encourage Entrepreneurship and Engagement in the Tourism Industry via Digital Marketing

As the Liberian tourism sector continues to develop and grow, it will become evident that there is success in following a Destination Development Plan and operating with sustainable business practices. As the tourism sector grows, business networks will also grow as the DMO aims to create a unified and coordinated experience amongst the tourism industry. This allows Solimar to encourage entrepreneurship and involvement in the tourism industry by demonstrating the successful businesses that are benefitting from the industry.

Libassa Ecolodge, a family-owned business, is a great example of a successful business that has benefited from the tourism industry. The eco-lodge appeals to any mood when traveling. It can act as a resort, offering a pool and beach as well as a lazy river, while also having a restaurant that serves great local cuisine. The eco-lodge also offers adventure, as it is on the Libassa Wildlife Sanctuary, which is home to animals such as elephants, chimpanzees, and deer. 

Chimpanzee at the Limbassa Wildlife Sanctuary

Not only is Libassa Ecolodge a perfect example of a private sector business that has been incredibly successful, but it is one that embodies the spirit of sustainable tourism. The eco-lodge encourages tourists to visit the Libassa Wildlife Sanctuary, and this provides significant benefit to the non-profit conservation organization.

Even further, increasing awareness of this business not only encourages tourists to visit and increase attention to these conservation efforts, but it also underscores the relationship that can exist between private businesses and NGOs that benefits everyone involved. The wildlife sanctuary also aims to educate. Its mission statement  includes the importance of educating both the local community and tourists about the importance of conservation. 

Utilizing digital marketing to promote these attractions not only benefits conservation efforts, but it encourages participation in the local economy. It is clear that digital marketing plays a crucial role in promoting sustainable tourism. Even further, it directly provides a boost to the sector by increasing the attention the destination receives. Digital marketing not only encourages people to get involved in the sector, but it can also be used as a tool to teach people about sustainable development. A great example of this is the Solimar Institute for Sustainable Destination, which offers courses to show people how to operate businesses that adhere to conservation and sustainability requirements. 

Solimar’s institute focuses on four key pillars of education, which include learning, engaging, actioning and developing. The learning pillar is key, as it educates on the best practices on how to sustainably develop a destination, directly from industry experts. Even further, Solimar offers the service of consulting directly with these businesses to help them grow and expand. By encouraging sustainable development in the tourism industry in Liberia via the digital marketing tools available, Solimar International promotes sustainable conservation efforts and can bring economic benefits to local communities. 

Solimar Institute for Sustainable Destination's plan for Digital Marketing and Sustainable Development
Solimar International’s Plan for Digital Marketing and Sustainable Development

Liberia is an up-and-coming tourist destination that has a lot to offer. For people who wish to relax, they can spend their time on the beaches of Robertsport, at Lake Piso, or at the Libassa Ecolodge. If that doesn’t suit you, you can rest amongst nature in the forests of East Nimba Nature Reserve or Sapo Park. These are also great places for adventure, as there are phenomenal hiking trails throughout these conservation areas. Digital marketing is the perfect tool to encourage people to visit these destinations and teach people about the importance of sustainable tourism while nurturing a mutually beneficial local network of private-sector and government or NGO actors to create a flourishing tourism sector.  

Keep up with Solimar – don’t forget to like us on Facebook and LinkedIn! 

 

Sustainable travel, how to be a sustainable traveler in 2023

What Does it mean to be a Sustainable Traveler in 2023?

Written by Ellison Fellers on . Posted in Blog, Uncategorised.

The term sustainable travel comes with many interpretations. It can encompass anything from staying in eco-friendly accommodations to taking one less flight.  But, navigating what this means as a traveler can be complicated. In the simplest terms, sustainable travel refers to efforts to engage in environmentally friendly behaviors that limit tourism’s negative impacts on natural environments and local communities. Sustainable travel should be seen as a tool to help conserve natural resources, preserve and uplift cultures and protect the longevity of destinations for future generations. In this blog post, we will touch on some of the challenges the tourism industry faces and provide some thoughtful tips on being a more sustainable traveler in 2023.  

The problems with travel as we know it 

Pre-pandemic, travel was at an all-time high. But this boom did not come without negative implications. Destinations became burdened by overtourism, with some cities experiencing gentrification due to skyrocketing costs of living, increased congestion, pollution and strains on limited resources. Overtourism has also been an issue for destinations without the necessary tourism infrastructure needed to support an influx in arrivals, leading to detrimental environmental impacts on natural ecosystems. All of which ultimately impact a traveler’s experience as well as locals who call the destination home year-round.

In addition to overtourism and degradation of ecosystems, the way we get around results in a serious amount of CO2 emissions, further exasperating the climate crisis. The days of jet setting around the globe, hopping from one country to the next have led to increased emissions, with UNWTO reporting that flights have produced 915 million tonnes of CO2 in 2019 alone. With the interconnectedness of today’s world, low cost carriers and the ease of booking travel, it’s never been easier to get around. But the ease of travel has implications for the environment and society at large.

Overtourism in Italy

Tourism is one of the planet’s largest industries and one of the most significant exports and drivers of economic growth. Tourism accounts for 10% of all economic activity and supports 1 in 10 jobs. It is often the primary source of foreign exchange earnings in developing economies and the most viable option for sustainable economic development. This is true of no other industry. But this doesn’t necessarily mean that the destinations we know and love are benefiting from our visit. 

Tourism leakage occurs when the revenue generated by tourism is lost to outside economies. What this means is that the money you spend in a destination rarely stays there to benefit the local economy. In developing countries, this is a major issue as the very economic activities aimed at catalyzing growth actually do very little. According to estimates by the United Nations Environmental Programme (UNEP), for every $100USD spent on a holiday, only around $5USD stays in a developing country’s economy. This equates to an average leakage of 95% and is a global issue that many key stakeholders are working to improve to secure an equitable future for local community members. For example, in the emerging destination of the Republic of Congo, Solimar International is working on developing projects where tourism dollars directly contribute to conservation efforts and to promote the country as an international ecotourism destination.

Our top sustainable travel tips for 2023

Visiting destinations close to home or halfway around the globe offer travelers the ability to engage with different environments, cultures, and ways of living. These experiences enrich our lives and ultimately shape how we perceive the world – not to mention the impact they have on our personal growth and development. But travel is a two-way street, and the importance of how local community members and destinations are impacted by individual travel behavior should not be undermined. We can all agree that travel gives us so much, but it’s time to begin reflecting on how we can give back to the people and places we visit.

Ditch short inter-destination flights and opt for a local transport option

It’s not all doom and gloom – travelers around the globe are becoming increasingly conscious about their choices when embarking on trips near and far. According to the Sustainable Travel Report published by Booking.com, a staggering 87% of respondents said they wanted to travel more sustainably. But what does that actually mean, and how do those intentions translate to more sustainable travel practices? While there is no single answer, there are many considerations that sustainable travelers of 2023 can consider before departing for their next trip. Below you will find our top considerations to making more well-informed choices during the planning process and while at your destination. 

1. Seek out information from a Destination Management Organization (DMO)

Today’s travel space is flooded with information that can be useful in planning your next dream getaway. From blog posts to Youtube videos, booking engines like Trip Advisor to the influence of social media, the sheer quantity of resources can be super helpful – but also incredibly overwhelming. With algorithms and optimization, the smaller tourism players can be difficult to find from a quick Google search, which leaves travelers in a difficult place during the planning process. But there are ways you as a traveler can seek out those local, equitable and authentic experiences. 

One such way is by looking for a Destination Management Organization (DMO) in the destination you plan to visit. DMOs are the backbone of tourist destinations as they exist exclusively to promote the area, attract visitors and develop a regional economy. Seeking experiences through a DMO can be helpful in guiding travelers toward lodging providers, attractions, restaurants, and retailers that represent the long-term goals of a destination. In short, DMOs can assist you in finding authentic interactions while supporting sustainable tourism initiatives that make the overall experience more enjoyable for you and local community members. 

2. Visit emerging destinations

Another consideration you should be mindful of is choosing where to go. As mentioned above, there are many popular destinations that receive far too many tourists, leading to the various negative impacts of over-tourism. When you’re brainstorming destinations for your next getaway, you should challenge yourself to visit more off-the-beaten-path cities, countries, and regions, also referred to as emerging destinations. Emerging destinations are places with significant potential, where policymakers and local stakeholders alike need to make significant efforts to turn available resources and attractions into appealing tourism products. 

While emerging destinations may not be on the top of your Instagram feed, they can provide incredible experiences for travelers through unfiltered and raw experiences, pristine environments and, the potential to be the only person at a key attraction. Some examples of emerging destinations are Georgia, The Cook Islands, and the Northern Territory of Australia. 

3. Stop in a second city

If visiting an emerging destination is a little too raw for you and your next adventure, a stop in a “second city” is a good alternative. A second city can be any lesser-known destination that may not be the most popular choice for foreign visitors, but still offers the cuisine, culture and attractions of a country. Venturing to a second city will allow you to escape the overcrowded tourist areas all the while providing you with a more immersive look at local life. Instead of checking out Berlin, Canggu, or Phuket – consider Hamberg, Amed, or Ko Chang. 

Wandering the road less traveled and avoiding mega hotspots allows ecosystems to regenerate and will give you a few extra benefits, some that may even be good for your wallet. In general, you can expect your money to go further in lesser sought-after destinations as heavily touristed areas usually charge a premium for food, lodging and even that coffee you get every morning. In addition to many other benefits, going to second cities helps contribute to the local community and economy that otherwise mainly caters to locals. 

4. Choose the right season to travel

When you travel matters and has an impact on the way you experience a destination. Getting your timing right can mean many things like catching that local festival, experiencing the Northern lights or wildlife migration, or avoiding the rainy season in a tropical destination. While all these factors will contribute to and influence your overall decisions, avoiding destinations during peak season will help you be a more sustainable traveler. Have you always dreamed of visiting the canals of Venice or the sparkle of the Eiffel Tower in the evening? We’re not recommending that you throw those aspirations out the window, just that you’re more thoughtful when choosing when to visit. Traveling to those usually packed destinations during shoulder seasons can help minimize your impact on an otherwise overtouristed destination. A shoulder season is the period between high season and off season. Some destinations may be entirely closed during off-season, while others may experience crowds year round. There are some significant benefits to venturing to a destination during a shoulder season for example lower prices, better accommodation options and less crowds. This type of travel is also more considerate to local populations, giving the over-touristed destination a much needed break and spreading out income generation throughout the year. 

5. Do your homework

But really, we mean it. Travelers have the responsibility of making themselves aware of social and environmental challenges destinations may be facing before embarking on their trip. Understanding some of the key issues helps you be more mindful of the way you interact while visiting. This doesn’t mean you need to spend hours researching before you go, but rather that you inform yourself of anything you should be aware of  in order to “do no harm” in-country. For example, tourism often puts additional pressure on natural resources through over-consumption, and this can be especially harmful in places where resources are already scarce. In developing countries where locals may live without the everyday amenities we are accustomed to back home, this can be especially harmful. 

Water scarcity is one such example. Swimming pools, golf courses, perfectly kept gardens and a shower in the morning, in the afternoon after a few hours spent by the sea, and a quick rinse before going to bed – you get the point. While there’s nothing necessarily wrong with these activities (and personal hygiene routines), it ultimately depends on where you are staying. In arid environments, dryer regions, or destinations with less infrastructure in place, engaging in the overconsumption of scarce resources ultimately leaves residents high and dry. The same goes for energy usage. In places with frequent power cuts, you as a traveler have the responsibility to lessen your footprint. Whether it be resource scarcity with water, power, and land, or the pollution created by solid waste, and sewage, the golden rule is to act more in line with locals. It’s a privilege we are able to jetset around the globe! 

The same is true for social challenges. A big part of travel is learning how to be more sensitive to other people’s cultures. But know that these norms may not be the same as back home. Showing respect to elders, understanding how you should dress when visiting sacred places, and avoiding public displays of affection are some minor examples. But being a well prepared traveler requires you to also have a basic understanding of a destination’s political climate, laws and regulations and religious practices. Each and every destination is unique and comes with it’s own nuances and ways of life – that’s what makes travel so special, right? As you move through the world, embrace differences with an open mind, rethink the stereotypes and biases you may have had before your arrival and always respect social norms even if you don’t agree with them. 

6. Actively participate and reflect during your travels 

This one may seem obvious, but you’d be surprised with the number of travelers that bop from one destination to the next with few interactions with local people and places. In today’s globalized world, it’s easy to find the creature comforts of life back home – but is that what travel is really about? Get out of your comfort zone, venture off the main tourist streets, and push yourself to immerse in local experiences. The benefits of active engagement while you travel are two-fold. As a traveler, you’ll receive a multitude of benefits that span far beyond the end of your trip. You’ll have the ability to create more personal connections with the places you visit, which translates into a deeper reflection of the overall experience. Reminisce on your last trip, did you have a meaningful conversation with a local? Did you gain insight into daily life or see firsthand how the souvenirs you eagerly purchased for friends back home were made? Making intentional time for reflection during your travels may provide you with opportunities to gain that valuable insight and reconsider the preconceived narratives you may have had before embarking on your trip. You’ll also gain a deeper appreciation of the destination by having more participatory experiences, and locals will be greater for your eagerness to learn!

Be a more mindful traveler and lessen your environmental and social impact

You can do many things as a traveler to be more mindful when you go abroad. From packing a reusable water bottle, to staying local, the options to lessen your impact on the environment and the communities you visit are endless. As we explore the world, it’s our responsibility to lessen the burden we leave!

To be the first to hear about our future tips on being a more sustainable traveler, follow Solimar’s blog for future updates!

Shows overtourism at Trevi Fountain in Rome

What is Overtourism… and How Can We Prevent it?

Written by Kat Orellana on . Posted in Uncategorized.

Overtourism strikes back: Steps you can take to combat its return and become a more responsible traveler.

After being deprived of travel experiences for a larger part of the last two years, travelers have been itching to start exploring new destinations, cultures, and cuisines. But as travel re-opens in our post-pandemic world, the threat of overtourism once again looms over some of our favorite destinations. 

What is Overtourism? 

Overtourism is the increase in tourist numbers at such high volumes that it negatively impacts local residents, visitors, and the surrounding environment of a particular destination. The actual number of visitors is subjective to the capacity a given destination can manage without seeing detriment to their environment. But when a location’s hosts and its guests feel that the quality of life, the experiences offered, and the environment have deteriorated, it’s safe to say that destination is suffering from overtourism. 

In regions of Southeast Asia, Latin America and Africa, countries have struggled to balance economic growth with the environmental regulations needed to protect the wildlife and ecosystems that attract tourists in the first place. In Europe, popular cities like Barcelona, Amsterdam, and Venice are all struggling to reduce visitor numbers. Barcelona alone has seen 30 million tourists to its 1.6 million residents in one year. And Amsterdam is projected to receive around 42 million tourists to its estimated million residents in 2030. With those numbers, it’s no wonder anti-tourist sentiment has surged in recent years.

Tourists in Park Guell Barcelona
Park Güell, Barcelona has set daily limits on the number of visitors to combat overtourism (Vincenzo Biancamano, Unsplash)

For many places burdened by overtourism, the travel ban was a welcome relief for local residents and wildlife. Lamentably, travel in popular destinations has already started reflecting pre-pandemic levels. For both the health of locals, visitors, and the environment, it is essential to prevent overtourism from coming back in full force. But to do that, we need to know what causes it. 

What causes overtourism?  

There is not a single cause of overtourism. Rather, it can be attributed to the intersection of innovation across numerous industries. From advances in the airline industry reducing the costs of airfare, to the enlargement of cruise ships increasing the capacity of passengers on board, it has never been easier for travelers to go from one place to another in the sheer quantities possible today. The infrastructure simply was not in place, and arguably neither was the technology. 

Innovations in tech from the internet to smartphones have revolutionized our lives in countless ways, travel included. From online bookings and reviews, to home-sharing, ride-sharing and mapping services, technology facilitates every step in a traveler’s journey. Not to mention the major role that social media plays in augmenting the effects of overtourism.

Less visited destinations can become hotspots for mass tourism almost overnight thanks to the influence of social media. And while increased tourism promotes economic growth, most of these places don’t have the infrastructure or capacity to support thousands of visitors. Boracay, in the Philippines, recently saw a huge influx in visitor numbers thanks to its popularity among influencers on Instagram. The island eventually suffered from algal blooms because it lacked the sewage and wastewater treatment facilities necessary to support increased numbers of tourists. This is just one of the many ways in which overtourism can impact a destination. 

What are some more impacts? 

Overtourism alters the fundamental character of some of the world’s most popular destinations. Increased tourists cause congestion and traffic, litter and pollution, and the degradation of local cultures and environments. Residents have long complained about tourists driving costs of living so high that locals are eventually priced out. With locals gone, the authenticity of the experience for travelers is also at a loss. Maintaining the quality of life for locals is essential to creating a quality visitor experience. However, striking that balance can be difficult.

anti-tourist sentiment from overtourism
Overtourism leads to the kind of anti-tourist sentiment seen in graffiti above (Mark de Jong, Unsplash)

Mass tourism is not restricted to major cities or a specific destination for that matter. The impacts can be felt worldwide. From large-scale effects of increased carbon emissions from aviation contributing to climate change, down to the overcrowding of beaches in Phuket, Thailand inhibiting the successful reproduction of endangered leatherback sea turtles.  

Mass tourism undoubtedly causes detriment to all parties involved: locals, tourists, and the environment. The pandemic revealed what happens when these highly sought-after destinations are given a break from tourism. With cleaner air in major cities and the recovery of wildlife in the absence of tourists, we saw just how much of an impact over-tourism can really have on a destination. 

What can we do to prevent overtourism from targeting more of the places we care about?

As the travel industry recovers, we need to make travel more sustainable both for the stability of local economies and the enjoyment of travelers everywhere. Governments worldwide have committed to updating regulations to address the crisis. Meanwhile organizations like Solimar International are using destination management plans to help counties manage an increased number of tourists at up-and-coming locations. If we want to ensure that our favorite destinations last for generations to come, we all need to do our part to become more responsible travelers. Be aware of the impact your trips have on local environments so you can take steps to leave a more positive impact. 

Five steps you can take to become a more responsible traveler: 

1. Look for sustainable travel options that support local businesses 

There are many alternatives to choose from when planning your next vacation. Search for experiences labeled regenerative, responsible, or sustainable to find travel options that care for the health, longevity, and prosperity of a destination and its people. Try to avoid greenwashing and opt for locally owned operations. When compared to foreign tourism operators, locals will usually have more consideration for the places they call home.

2. Take the road less traveled (literally)

One of the biggest steps you can take to prevent over-tourism is to go to destinations facing under-tourism. Seek out less visited regions or locations that are actually welcoming visitors. For example, if you have always wanted to go to Bali, go to a place like Ataúro Island in Timor Leste instead. 

alternative to overtourism
Ataúro Island, Timor-Leste is a great alternative destination (Tanushree Rao, Unsplash)

 

3. Be respectful of local customs and cultural norms

Overtourism stirs up a lot of anti-tourist sentiment from local residents. Don’t add to it by coming off as a disrespectful traveler. If you are planning a trip, make sure you do your research first. Educating yourself on current social and environmental issues at a destination will make you a more mindful visitor. Plus, local residents will appreciate efforts made to be respectful. You wouldn’t want a guest in your home to be inconsiderate of your wishes and needs, so make sure to be considerate of their wishes as well!

4. Travel during the off season

Certain weather patterns or vacation schedules make a destination more popular at certain times of year. This concentrates an overwhelming influx of visitors to a two-to-three-month window. Traveling during the off season helps alleviate this stress by spreading tourists and local incomes out over a longer period. Next time you want to take that trip to a popular destination, go during the off season. You will be able to avoid the crowds and enjoy a more authentic experience.  You might even score a better deal on stays and experiences! 

5. Consider non-group travel 

Large tour groups tend to overcrowd popular locations. Think increased wait times for restaurants, museums, etc… No one wants to spend their precious vacation time waiting around. Or worse, unable to get tickets to popular attractions because there are simply too many people. Going in smaller groups will reduce the stress of increased visitors. And if you are feeling up to it, going solo will allow you to make even better connections to your destination.

solo travel
Solo Traveler at Cabo da Roca, Portugal (Fransisco T Santos, Unsplash)

Finding a solution to the overtourism crisis is not easy. Increased government regulations and cooperation across industries will be required to even begin to address the problem. Mitigating the impacts of overtourism is a challenge for businesses and individuals at all levels of the travel chain. But there is some good news. As travelers, we have the power to make better travel decisions by researching a destination in advance. We can rest assured knowing our trips will leave a positive impact on a destination, or at least avoid contributing further to the problem. If you don’t have time to look before you book, then you can still be part of the solution by checking out Solimar International’s current projects!

“We rely confidently on Solimar's deep technical experience and professionalism as tourism consultants. You always are exceeding our expectations.”
Leila Calnan, Senior Manager, Tourism Services Cardno Emerging Markets
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