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Travel Greenwashing: How to Spot it in the Tourism Industry

Written by Noelle Faiza on October 20, 2022. Posted in Blog, Uncategorized.

Travel greenwashing and the challenges of an environmentally conscious tourist: who to trust, how to spot authenticity, and more.

From backpackers to luxury travelers, the climate crisis affects us all. As travelers become increasingly aware of the issues impacting the Earth, they seek to reward and fiscally support businesses in the tourism industry with environmentally friendly practices. A subsection of the tourism industry known as “eco-tourism” has emerged in response to the demand for eco-friendly options. Some tourists are consciously opting to use their vacation time to do things like take a domestic road trip along the Lewis and Clark National Historic Trail instead of flying thousands of miles to an all-inclusive resort.

There is also no shortage of travel businesses touting their sustainability practices. But when businesses decide to skip a step, reaping the rewards of sustainable efforts without actually implementing sustainable alternatives, it can leave travelers struggling to navigate between who is actually sustainable and who is simply doing travel greenwashing.

travel sustainably by hiking beautiful mountain vistas — Traveler taking in the view from Ciucas, Romania (David Marcu, Unsplash)

Back to Basics

What is Greenwashing?

In general terms, greenwashing is a marketing style that falsely advertises a service or product in an environmentally friendly light. Given how pervasive greenwashing is within the tourism industry, it can be particularly tricky for a traveler to identify. For example, when a hotel claims to use sustainable practices in order to cater to a more ecologically conscious market, they would be greenwashing if they are unfaithful to those claims.

How to Spot Travel Greenwashing

Keep an eye out for lone buzz words like “eco”, “environmentally-friendly”, and “sustainable” in descriptions. If there is no information or detailed examples to back it up, it is likely false. A business committed to sustainability will not shy away from getting into specifics.

In case the irony didn’t give it away already, these plastic cups labeled “Eco” that were found at a beach cleanup on Long Island, New York are a great example of greenwashing (Brian Yurasits, Unsplash)

When in doubt, ask!

Any eco-entrepreneur worth their buck will gladly engage in conversation with a potential customer on their sustainable practices. When planning your trip, it is always a good idea to contact a business and ask for more details. Don’t let language barriers deter you either! Google Translate can be a great communication tool when using simple sentences, especially if email or instant messaging is an option.

Are they legit?

A genuinely sustainable business will typically present evidence alongside their environmentalist claims. If you want an example of what to look for, then look no further than the numerous guest houses in the Dahar region of Tunisia. Many businesses like Ouled El Khil (pictured below), boast farm-fresh dishes produced via sustainable agricultural methods like permaculture and provide pictures with in-depth descriptions to add legitimacy to their claims. If you are still on the fence after reviewing the evidence, it never hurts to engage the service provider for more information.

Environmentally friendly permaculture farming at guesthouse Domaine Ouled El Khil in Ghomrassen, Tunisia (Destination Dahar) — Environmentally friendly permaculture farming at guesthouse Domaine Ouled El Khil in Ghomrassen, Tunisia (© FTADD)

Let’s Put Our Knowledge of Travel Greenwashing to the Test

The whole point of marketing is to influence an audience into feeling a certain way, and greenwashing is no different. When done well, greenwashing can be deceiving, so let’s go for a test drive:

After a quick web search, you find a hotel for your next vacation. It looks nice enough and claims to be “eco-friendly”. The question of the hour: is it really — or is this greenwashing?

Some key questions to ask:

How does the hotel support local residents and the surrounding community?
How does the hotel prevent harming the natural habitat around them?
What is the hotel’s waste management policy?
Do they recycle and avoid single use plastics?
How do they work to conserve water?
How do they prevent pollution?

Questions that probe further into the company’s future are also a great way to get to know the ethos of the establishment you are considering to support. For example, ask about their plan to reduce their carbon footprint. The more you can target your questions, the more direct and useful the responses will be. Most business owners who prioritize sustainable practices will happily discuss their efforts with a potential guest. In fact, they likely appreciate and share your passion for solving the complex problems our planet faces.

On the off chance they do not engage, it is likely they do not have the evidence to support their claims. At this point, you may be better off taking your business somewhere that you deem truly worthy of your patronship, but at the very least you have given them something to consider by reaching out.

Litter on a beach near a resort in Punta Cana, Dominican Republic. (Dustin Woodhouse, Unsplash)

Preventing Travel Greenwashing in the First Place

The World Federation of Advertisers recently updated its code on greenwashing. Their new guidance emphasizes that any environmentalist claims in a service or product description must be clear, readily backed up, and precise. Misleading by omission is also ill-advised. However, despite these strides in anti-greenwashing policy, there is no global enforcement of such initiatives. It is up to individual nations to legislate anti-greenwashing regulations. Therefore, when looking to travel abroad, it can be helpful to check the greenwashing laws of the country you are visiting. If a nation enforces anti-greenwashing advertising regulations, then claims made in descriptions may be more readily trusted.

Better yet, if you don’t feel like spending hours trying to understand anti-greenwashing legislation, there are organizations that weed out the greenwashing for you. Groups like Solimar International can help you find businesses that align with your ethical and sustainable values. Check out Solimar’s recommendations for your next eco-friendly adventure!

Tourism Development Internship: Get to Know Solimar’s Fall 2022 Interns

Written by Jenny Lundt on October 13, 2022. Posted in Blog.

Solimar International is pleased to announce our Fall 2022 Travel Writing and Tourism Development Internship Cohort! This semester’s cohort is comprised of 14 inspired individuals with a common interest in sustainable development and tourism. As you will see, each intern has a unique background and experiences that will be highly beneficial to our work. We hope to equip these interns with the knowledge and skills they need to become industry leaders by providing them with hands-on experience in several of our current projects and actively participating in the vision and mission of Solimar International. Without further ado, this fall’s outstanding class of our tourism development internship!

Meet the Current Tourism Development Internship Cohort:

Ellison Fellers

Ellison holds a BS in Sustainability in Business from Ohio State University and is currently enrolled at the University of Copenhagen, obtaining her MSc in Global Development. Ellison comes with experience working for a US-based NGO within the field of public health, leading volunteer trips to Argentina, Tanzania, Indonesia, India, and Kenya. Ellison currently works within the tourism sector on a development and innovation team striving to promote more sustainable and inclusive tourism experiences. As an avid traveler, her thirst for exploring every pocket of the planet continues to fuel her adventures abroad. She’s hoping to continue to combine her passions by exploring the intersection of tourism and development through regenerative and community-based applications.

Lalith Chowdary Kankanala

I am a master’s student in Hospitality and Tourism Management from the Manipal Academy of Higher Education in India. I am currently enrolled at Sustainability Management School in Switzerland, pursuing a Dual CAS in Sustainable Hospitality and Tourism Management. I have experience organizing trips, particularly in the sustainable tourism sector, where I emphasize the importance of sustainability and help people understand why it is so important. I hope to gain more experience in gastronomy tourism and project management through this internship at Solimar International.

Lassana Ndiaye

Lassana Ndiaye is a senior at the African Leadership University in Kigali, where she studies Global Challenges Studies with a focus on Wildlife Conservation and Environmental Related Studies. His passion for environmental and wildlife conservation began during the fall semester of 2019 when he had the opportunity to study abroad in Rwanda. During his internship with Maliasili, he learned how wildlife management affects indigenous communities. He worked as an intern in Climate resilience and Anticipatory Action Early Warming (AA) with the United Nations Food and Agriculture Organization ( FAO). Lassana is fluent in English and French. Lassana hopes to pursue a career in climate resilience and write a policy for a government agency due to her international experience. When he is not reading about current events around the world related to disasters caused by global warming, he enjoys basketball, football, and morning running.

Grace Jaworski

Grace is a third-year student at The Ohio State University working towards her bachelor’s in Environment, Economy, Development, and Sustainability, specializing in Business and Sustainability and a minor in photography. After spending the spring collaborating with university leaders on projects focused on energy consumption, Grace decided to shift gears and pursue her passions for photography and sustainable travel more directly. This internship at Solimar International has already shown her how a love for photography can be connected with marketing sustainable travel, and Grace is excited to connect with others who have similar passions!

Eileen Dinn

Eileen Dinn is currently a senior at the College of William & Mary in historic Williamsburg, VA where she studies Government and Integrative Conservation. She has a variety of work experience but, most notably, was recently co-leading the development of an administrative proposal regarding future strategic planning for James Monroe’s former property, Highland, located in Albemarle, VA. Through this project, Eileen could dive deeper into the concept of sustainable tourism and incorporate those principles into the proposal. She is enthusiastic about traveling and learning more about the world around her and always strives to find solutions to the world’s most pressing problems.

Tom Hinkel

Tom Hinkel holds a bachelor’s degree in Political Science and is currently a graduate student at American University’s School of International Service. He has professional experience in both sustainable development and conservation as well as in the government SaaS industry. His undergraduate professional experience gave him knowledge of various conservation efforts, such as protecting the Okavango Delta in Namibia. He is also an avid researcher with academic interests in Europe, Eurasia, and sub-Saharan Africa. With these interests, he has beneficial knowledge of the political context of numerous regions.

Tom studied abroad in Berlin and utilized this opportunity to travel throughout Europe. He was fascinated by the local Catalonian government’s actions toward establishing sustainable tourism practices in Park Güell. During his internship, Tom is excited at the opportunity to further his understanding of sustainable tourism development and how the sector interacts with national governments.

Noelle Faiza

As a child, Noelle’s annual trips to visit her family in Tunisia during US school breaks planted a seed that evolved into a passion for travel. Her dual nationality made her curious about the world’s diverse cultures and political systems. At 16, she moved to the city of Mostar in Bosnia and Herzegovina, where she lived for two years as a United World College (UWC) Davis Scholar. The UWC mission of making education a force to build bridges has become a lifelong philosophy for Noelle, which she applies to many areas of her life. In line with this ethos, she believes travel is one of the most engaging forms of education possible. This past summer, she was awarded the National Security Language Institute for Youth Scholarship to study Arabic in Amman, Jordan, for six weeks. Aside from academic travel experiences, Noelle has backpacked through Montenegro and Croatia, biked 250 kilometers through Bosnia and Herzegovina, and explored the Côte d’Azur via public transportation. Through every experience, she seeks to learn from the people who live in the places she visits to understand the location in a multi-faceted way.

Madison Tomaso

Madison Tomaso is currently taking a gap year and plans to study Political Science. She is from Pine Knoll Shores, North Carolina. She is passionate about preserving cultural heritage, traveling, and studying foreign languages. As an experienced traveler, she is interested in learning about sustainable tourism. Madison is thrilled to have the opportunity to intern with Solimar International to expand her knowledge. She is excited to bring her skills to Solimar to help benefit the communities along the Lewis and Clark National Historic Trail.

Mavi Wilches

From an early age, Mavi was able to adapt to a nomadic lifestyle from the moment she left Colombia, where she was born, and as she moved from the United States to Brazil, Switzerland, and the Netherlands. She recalls this lifestyle was a life-changing experience, without a doubt, but it was only years later that she truly realized its long-lasting impact. The academic and personal experiences she has gained by transiting through these cultures has allowed her to develop soft skills based on empathy, respect, and appreciation for diversity. As a result, these lessons on multiculturalism, cross-cultural skills, and multilingualism have awakened in her interest in combining development goals with the sustainable tourism paradigm in an attempt to advance social inclusion, community empowerment, and gender equality. She believes this is precisely where Solimar’s Fall Virtual Internship Program fits in!

Mavi looks forward to learning from destination management planning as she assists in simultaneous projects taking place in Tunisia, the Congo, and Timor-Leste, among others. Her goal is to use this experience to decide the next steps, as she just graduated from Fundação Getulio Vargas in São Paulo, Brazil, and now holds a bachelor’s degree in Public Administration.

Kat Orellana

Kat holds a BS in Biology and Environmental Science from Duke University and is pursuing a Master’s of Environmental Science and Management (MESM) at the University of California Santa Barbara’s Bren School of the Environment. Kat has worked on conservation initiatives through National Geographic’s Big Cats Week and Saving Nature’s Corridor Reforestation Projects. Through her time spent living, working, and backpacking abroad, she witnessed the impacts travel can have on terrestrial and marine ecosystems, as well as its effects on the surrounding communities. Her experiences have instilled a love of travel and an urgency to protect our world’s wild places. Kat is motivated to increase benefits for both biodiversity and local communities through tourism and is excited to join Solimar International’s tourism development internship cohort to create a larger space for sustainability and responsible tourism within the travel industry.

Marissa Volkman

Marissa’s interest in global affairs began in high school when she had the chance to meet with representatives of the United Nations to discuss unemployment in the European Union. She went on to study at Colgate University in order to take advantage of the school’s ample study-abroad opportunities. As an undergraduate, she majored in English and double minored in philosophy and writing/rhetoric, choosing courses highlighting international perspectives. Outside of the classroom, she edited her school newspaper and pursued extra-curricular opportunities in linguistics to fulfill her ardor for cultural exploration. After completing her B.A. in May 2021, Marissa earned a TEFL certification and began teaching English online. In February 2022, she traveled to Germany to intern at a non-profit, where she worked to highlight locals’ cross-national social histories while fostering community engagement. Her internship demonstrated how tourism could be used to reinvigorate a small town and shifted Marissa’s career goals back towards her passion for international affairs, now focusing on the tourism sector. As an avid backpacker whose zeal for preserving linguistic and cultural diversity directs her travels, Marissa is thrilled to be breaking into the sustainable tourism industry by joining Solimar’s tourism development internship. She is dedicated to using her time here to ensure tourism enriches both travelers and developing touristic communities around the world.

Catherine Padgett

Cat has just completed her master’s degree in Food Security from the University of Edinburgh. As part of this master’s, she completed a dissertation on the intersections of food security and mangrove conservation efforts in Bangladesh’s Sundarban Delta. Solimar was a project partner in this research, providing local connections and project supervision. Through this research opportunity, Cat could travel to Dacope, a sub-district of Bangladesh’s Khulna district, to conduct in-person fieldwork. Here, she worked with one of Solimar’s Bangladesh project partners: Bangladesh Environment and Development Society, a local NGO. This opportunity cemented her drive to pursue research as a career path, supporting projects that center on smallholder livelihood development, local perspectives, and community-based initiatives for the world’s most vulnerable populations.

Megan O’Beirne

Megan is passionate about sustainable development, regenerative travel, and environmental education. For the past five years, she has worked as a sustainability professional in the luxury hospitality industry, first in Laamu Atoll, Maldives, and then in Cartagena, Colombia. She has bachelor’s degrees in Environmental Studies and Global Studies from the University of California Santa Barbara. She is currently working on a dual master’s degree in International Affairs, Natural Resources, and Sustainable Development from American University in Washington, DC, and the United Nations University for Peace in Costa Rica. She will be working on Solimar’s Climate Adaptation Project in the Maldives, which aims to incentivize the private sector to invest in nature-based solutions. Megan is an avid bike commuter, scuba diver, nature photographer, and international cook/eater.

Anaïs Prado Cornaro

Anaïs grew up in Switzerland but coming from a multicultural background, as her parents had both grown up in various countries, she has a passion and curiosity to explore and get to know new cultures and ways of life. From a young age, she has been drawn to nature and its preservation. Hence she plans to study Environmental Engineering at ETH Zurich. While traveling, she has seen many of the wrong sides of tourism and is immensely interested in Solimar’s work incorporating the local communities. Grateful for being a part of the Tunisia project, she hopes to gain clarity on some of the central issues and how Solimar solves them.

Want to learn more about Solimar International’s tourism development internship? Read more and apply for our Spring 2023 internship program here.

Blog by: Lassana Ndiaye

Regenerative travel allows you to ethically view some of these stunning sites

Why Regenerative Tourism is the Industry’s Future

Written by AnnieCombs on September 8, 2022. Posted in Blog.

When not managed or appropriately planned, tourism can be a very extractive process that comes at the expense of local people and their homes. Often, multinational tourism companies capitalize on popular destinations to the detriment of residents. These destinations are “mined” for labor, culture, land use, and natural features. Extractive tourism, a term coined by academic Vijay Kolinjivadi, contributes to climate change and environmental degradation and commodifies indigenous traditions. Local residents are often priced out of their homes due to the gentrification caused by tourist demand to be catered to.

Sustainable tourism is the first step toward counterbalancing the destruction caused by traditional tourism. The goal here is to make tourism a neutral force in destinations, causing no net harm–but also no net benefit. Regenerative tourism takes a step beyond sustainability; it encompasses the notion that tourism should leave a place better than before, taking a holistic approach to improving the well-being of destinations. Often, regenerative tourism operations offer visitors concrete ways of participating in conservation activities to increase their appreciation of the destination.

What Does Regenerative Tourism Do for the Planet?

Regenerative tourism operations require tourism professionals to brainstorm creative ways to minimize environmental impacts. Nature-based solutions integrate natural processes into the built environment to increase resilience, and are great methods for creating a regenerative tourism framework. These solutions can be big or small, ranging from building submerged structures for coastal wave-breaking and substrate for coral colonization to making plates out of locally-grown bamboo instead of plastic or paper. Nature-based solutions, implemented within a regenerative tourism plan, can help make tourism a force for good in the world. If every tour in a destination contributed to restoring the landscape, the positive change tourists could bring would be enormous!

Regenerative tourism does not only apply to previously damaged ecosystems, however. When starting a new tourism operation, it is essential to consider its possible effects on the environment. Implementing a regenerative plan before damage can even begin helps to ensure that tourism professionals do not create future problems for themselves. Keeping rivers clear, forests green, and beaches clean guarantees that tourists can continue to enjoy a destination for years to come. An unhealthy ecosystem can cause severe damage to a tourism operation’s bottom line; healing the environment as the market grows ensures business can stay booming. After all, you can’t offer snorkel tours if there are no fish to see. Regenerative tourism provides the promise of stability in both the natural and business worlds.

Sundarbans Forest in Bangladesh — Preserving natural beauty, like in the Sundarbans Forest of India and Bangladesh, is a significant part of any regenerative vacation

What Does Regenerative Tourism Do for People?

Regenerative tourism is not only focused on the restoration of the natural environment. On the contrary, it is deeply concerned with the experiences of people. First and foremost are the residents of a travel destination. Regenerative operations are either run by or look to partner with local communities. This ensures that tourism dollars flow into the destination, not the pocketbooks of outside investors.

Close relationships with local and indigenous peoples also allow for the concrete preservation of cultural heritage. Native residents can choose how to present their traditions to visitors rather than having foreign companies commodify their way of life. It can even increase local support for tourism!

Many popular destinations have become the victims of “overtourism,” or the congestion of a location by tourists, which locals perceive to have a detrimental effect on their own quality of life. The indigenous of Hawai’i, in particular, have been righteously hostile to tourists for several years, with some factions pushing for a complete halt of visitor traffic. However, a recent study in the Journal of Travel Research suggests that regenerative tourism models make tourism much more palatable for Hawai’i residents, with 96.3% of 463 respondents looking favorably to tourists who would participate in conservation activities.

regenerative tourism helps with impacts of crowds — Crowds of irresponsible tourists can reduce local support for tourism

Why Should Travelers Look for These Tourism Opportunities Moving Forward?

Booking a trip from an organization that uses regenerative tourism strategies can contribute to peace of mind, as visitors know that they aren’t promoting the destruction of the ecosystems they want to experience. These tours may not be the most well-known, but that doesn’t mean they offer a lower-quality experience. Many of them are hidden gems that give travelers unique opportunities for interaction that other tours could never provide, with smaller group sizes making for a more personalized adventure.

Local guides are a great way to support a local economy — Utilizing local guides makes for a smaller and more tailored experience for tourists.

Experiential tourism is the name of the game these days, with travelers wanting to pursue immersion over superficial encounters. Regenerative tourism operations allow visitors to get their hands dirty with activities such as planting native trees, clearing invasive plant species, and removing fishing gear and other plastics from water bodies. Local guides offer in-depth glimpses of the reality of life in these locations. These enterprises seek to create a culture of reciprocity with residents, allowing both sides of the tourism equation to learn from each other. Tourists who participate in these kinds of regenerative pursuits have reported feelings of deep satisfaction and connection with nature and are likely to continue these behaviors upon returning to their homes.

picking up trash is a meaningful way to contribute to a place — Participating in conservation activities, like beach clean-ups, makes visitors feel more connected to a destination.

On a more practical note, a 2021 study by Booking.com found that 68% of tourists want to ensure that their money goes to an operation that supports local people and is distributed equitably. On a regenerative trip, visitors can be sure that their money supports the people who live and work at these destinations. Residents are the people who have the power to keep the world’s favorite travel destinations clean, biodiverse, and economically stable while offering an honest look into their cultures. Recreational travel through regenerative tourism helps to support a bright future for the tourism industry on all sides.

To learn more about regenerative tourism and why it is the future of our industry, check out our Director of Conservation & Community Development Chloe King’s white paper about regenerative tourism here. You can also see Solimar’s regenerative tourism projects on our website.

Blog by Annie Combs and Deanna Elliott

Climate Change and Tourism: How Destinations Are Responding to the Climate Crisis (Part 1)

Written by Alexandria Kleinschmidt on July 22, 2022. Posted in Blog, Uncategorized.

Climate change is slowly becoming the subject of dinner table conversations in tourism destinations around the world – both for those who live in these destinations, and for those who visit them. Rising global temperatures and increasingly erratic weather patterns are making tourism offerings, especially those that involve the outdoors, highly unpredictable. From increased coral bleaching events in island nations to reduced snow in ski resorts, the tourism industry – and the livelihoods it supports – faces grave threats from the impact of climate change. On the other hand, tourism itself accounted for 8% of global carbon emissions in 2013, confirming that the industry contributes significantly to anthropogenic climate change, primarily through transport, shopping and food. In a climate-ravaged world that is economically-dependent on tourism, building resilient destinations is imperative.

Solimar Internationa’s recent white paper publication, “Climate Action through Regeneration: Unlocking the Power of Communities and Nature through Tourism”, showcased how tourism businesses are responding to the climate and biodiversity crises by regenerating destinations through investments in nature, catalyzing local solutions for both climate change mitigation and adaptation. After working in over 300 destinations globally to support sustainable development through tourism, we have witnessed the power that the tourism industry has to respond to climate change and help their communities adapt to its inevitable consequences. Read on to learn more about what destinations are doing to respond to the climate crisis.

What is the difference between climate change adaptation and mitigation? Can tourism respond to both?

Sustainable tourism should approach climate change from two perspectives: mitigation and adaptation. Put another way, this means responding to both the causes and the consequences of climate change. Mitigation includes initiatives that prevent and reduce carbon dioxide emissions, which are a major contributor to climate change. Generally, tourism businesses approach mitigation by reducing energy use or increasing energy efficiency. They may also purchase carbon offsets (which essentially pay another company to remove carbon to compensate for their own emissions) or use renewable energy sources. Solimar International’s current USAID Climate Adaptation Project in the Maldives is assisting businesses identify innovative investment opportunities for responding to climate change–from enhancing resilience of energy and water sources to regenerating hyper-resilient coral reefs.

The tourism industry continues to contribute significantly to greenhouse gas emissions. Particularly in far away destinations like the Maldives, air travel is a significant contributor to carbon emissions in the tourism industry. Due to the difficult nature of removing carbon emissions, achieving Net Zero is an extremely difficult task. However, in the Maldives, businesses like Soneva Resorts employ a particularly successful mitigation strategy that focuses on both direct and indirect carbon emissions. Direct emissions, such as energy usage and indirect emissions, including guest air travel, are reduced using rigorously vetted carbon offset programs.

Despite mitigation attempts, the effects of climate change will require adaptation measures for the tourism industry, especially in SIDS (Small Island Developing States). These measures include actions which anticipate and respond to the consequences of climate change. Adaptation measures can include: limiting non-climate related stressors on fragile ecosystems through management plans, construction of hard engineering solutions such as sea walls to protect coastal infrastructure, and regeneration or conservation of degraded ecosystems. The Maldives again provides a great example, possessing a large amount of fragile mangrove forests and seagrass meadow ecosystems that provide a variety of benefits including shoreline protection, preventing coastal erosion, and are, of course, a valuable attraction for tourism businesses.

Instituting management plans and encouraging tourism businesses to protect these ecosystems can also be part of an adaptation strategy. Tourism enterprises in SIDS have used coral reef management and restoration to adapt to climate change, because coral is an incredibly valuable tourist attraction–and crucial for coastal defense. There have been a variety of projects and companies working on innovative coral restoration approaches, including a company called Reefscapers that partners with resorts to implement management and restoration plans. In Grand Bahama, Coral Vita, applies assisted evolution to grow corals with improved resilience to higher water temperatures and acidity. Despite adaptation measures, tourism in SIDS faces an existential crisis related to sea level rise.

The importance of Nature-based Solutions in responding to climate change

As highlighted in Solimar’s recent white paper, tourism businesses cannot respond to the climate and biodiversity crisis without protecting and restoring nature. Nature-based Solutions (NbS) are defined as actions that protect, sustainably manage, and restore nature while simultaneously addressing societal challenges— such as unemployment, hunger, drought, poverty, or affordable housing. The concept of NbS is rooted in climate change mitigation and adaptation and has grown in recognition over the past decade, embraced as an essential framework by the International Union for the Conservation of Nature (IUCN), which created the IUCN Global Standard for Nature-based Solutions to guide practical implementation.

NbS play a vital role in both greenhouse gas emissions reduction and climate change adaptation. Recent research suggests that by 2030, NbS could contribute 30-37% of the cost-effective mitigation required to limit warming to below 2°C. Global investments in NbS surpassed US $133 billion in 2020–and the United Nations Environment Program predicts that this number must triple over the next two decades. Ideally, NbS are used to protect, manage, and restore ecosystems that already exist and, if well-designed and implemented, can deliver multiple synergistic climate benefits. Although 66% of country signatories to the Paris Climate Agreement mention NbS as part of their strategy, just seventeen have recognized the combined mitigation and adaptative power of NbS. We are just beginning to realize how focused management of NbS could result in powerful multiplier effects related to climate resilience.

Examples of Nature-based Solutions
Solutions that Protect Ecosystems	Solutions that Manage Ecosystems	Solutions that Restore Ecosystems
Avoided Forest Conversion	Natural Forest Management	Reforestation
Avoided Peatland Impacts	Agroforestry	Coastal Wetland Restoration
Avoided Degradation of Coastal Wetlands	Regenerative Agriculture	Peatland Restoration

COP26 outcomes and their relevance to tourism

COP26 outcomes will impact the tourism industry, especially in relation to climate change. At COP26, there was a push to remain on track for 1.5 C of global warming. All countries were requested to update their NDCs (nationally determined contributions), or plans for emission reduction, in order to stay on track to meet this goal. Mitigation actions such as these are vital to the prevention of catastrophic effects of climate change and sea level rise that affect tourism infrastructure.

COP26 also opened the door for blue carbon projects. Blue carbon is carbon that is stored in marine ecosystems such as mangroves and seagrass beds. These ecosystems are being lost at unprecedented rates globally, so conserving and restoring them prevents and offsets carbon emissions while providing important adaptation services. These ecosystems provide services and attractions that are valuable resources for the tourism industry. They act as a nursery for reef fish, maintain water quality, contribute to shoreline stability, buffer ocean acidification, and protect coastal infrastructure from storms and floods. Businesses like Iberostar, through their Wave of Change Campaign, have committed to protecting and restoring these ecosystems in the destinations where they operate, enabling guests to even offset their emissions through local restoration projects.

Blue carbon initiatives provide an opportunity for conservation, mitigation and tourism to work together. Blue carbon conservation and restoration strategies offer tourism businesses the opportunity to preserve and replenish natural resources that attract tourists. In the Maldives, a campaign pioneered by Six Senses Laamu is working to protect seagrass meadows in the Maldives and increase commitments from other resorts to protect and restore their seagrass ecosystems. Mangrove tourism is also on the rise globally; increased visitation to mangrove forests can help demonstrate their importance to local communities and industries, ensuring their long-term preservation.

COP26 also saw an increase in finance for climate adaptation. Countries recommitted to a pledge of $100 billion per year for mitigation and adaptation costs. Most funding was previously for mitigation, but now $40 billion of it will be used to support adaptation costs – especially in island nations, developing countries, and countries whose economies benefit greatly from tourism. This is an enormous opportunity for increasing critical investment in Nature-based Solutions in tourism destinations.

Glasgow Declaration on Climate Action in Tourism

COP26 also introduced the Glasgow Declaration on Climate Action in Tourism, a one page document that has over 300 signatories from the tourism industry including businesses, countries, tourism stakeholders, and destinations. Signatories acknowledged the role of the tourism sector in increasing carbon emissions and agreed to develop plans to halve their carbon dioxide emissions by 2030 and to transition to net zero by 2050.

COP26 includes five pathways to promote climate action. Currently, work is focused on measuring and decarbonizing. A working group in November will focus on regeneration, which offers opportunities for the involvement of regenerative tourism practices. A future that remains safe from the harmful effects of climate change depends on the introduction of innovative practices like blue carbon and regenerative tourism programs. COP26’s negotiations offer hope that the world’s leaders are committed to solving the world’s environmental problems together to make the planet a greener place, one step at a time.

Check out Part 2 in this blog series, which highlights specific approaches that destinations and businesses are taking to mitigate climate change and adapt to a changing world. If you are a business driving innovation in this sector, be sure to take our survey here for a chance to be a featured business in an upcoming white paper publication: https://tinyurl.com/enterprise-nbs-survey

Blog by Shivya Nath, Alexandria Kleinschmidt, Chloe King, and Annie Combs

stunning ocean and shades of blue of capurgana, colombia

Visiting Capurganá, Colombia – Nature Based Tourism

Written by Thomas Kalchik on June 12, 2022. Posted in Blog.

Partaking in nature based tourism while visiting Capurganá, Colombia is a tool to drive economic success, protect biodiversity, and build a strong social impact.

Colombia is one of the most biodiverse countries in the world. This provides a tremendous opportunity to improve its competitive edge for nature based tourism both internationally and domestically. In fact, USAID Nature Tourism Market Research shows that for international travelers, experiencing the biodiversity of Colombia was the highest nature-based motivation to visit the country (USAID, 2021). Colombia also has extremely diverse landscapes, from the Caribbean coastal desert of La Guajira, tropical rainforests on both the Pacific and Caribbean, brisk mountainous cities of the Andes, grassy plains of Los Llanos, and of course the dense Amazon of the South and West. It’s no wonder the domestic tourism market of Colombia is also attracted to these nature tourism areas, enjoying the beauty of the natural attractions and connecting with the rural and indigenous communities. Visiting Colombia and making the adventure to Capurganá is the perfect way to engage in nature based tourism.

What is Nature-Based Tourism?

The Government of Colombia provides the definition of nature based tourism as the interrelation and appreciation of the environment in its pure state. Conceptualizing this with the definition of sustainable tourism, and you have nature as the driver for economic benefits, socio-cultural development, and environmental preservation of landscapes and biodiversity. Together, these nature tourism activities are developed in response to the needs of the visitors, destinations, host communities and the tourism industry. Nature tourism is seen as an umbrella product, with ecotourism, adventure tourism and rural tourism underneath.

Meet Capurganá, Colombia!

Where the dense, tropical jungle meets the Caribbean Sea lies the epitome of natural wealth that is Capurganá, Colombia. The lush, green jungle hosts an incredible amount of Colombian animals, insects and amphibians, while the sea boasts abundant marine life. See the chart below for a few examples of plants and animals in Capurganá, Colombia:

Capurganá Nature Tourism Meets Adventure and Eco-tourism

The definition of adventure tourism is to engage in adventure activities, such as hiking, climbing, rafting, scuba, and the like, and is often set in the wilderness or remote areas. How to get to Capurganá? Well, it is about as remote as you could ask for. Not accessible by car, you can get to Capurganá by boat or small airplane. The abundance of natural attractions provides a haven for adventure tourism activities. Hike the coastal paths to natural pools or nearby towns. Scuba dive or snorkel in the turquoise waters. Boat to nearby mangrove forests. Kayak across the bay or to the nearby island. And trek across country borders to Panama through the jungle and over the mountains, by way of the small town of Sapzurro, Colombia. The importance of conserving Capurganá’s vast amount of natural capital is vital to the success of local sustainable tourism development. To that end, the Adventure Travel and Trade Association explains adventure tourism as “even more dependent than other forms of tourism on human and nature capital. The protection and thoughtful promotion of these resources is crucial for the social, cultural and environmental integrity of any destination.”

Ecotourism in Colombia is abundant, and if you are looking to plan an eco trip, then Capurganá, Colombia is a fantastic choice. The International Ecotourism Society provides the definition of ecotourism as “responsible travel to natural areas that conserve the environment, sustain the well-being of the local people, and involves interpretation and education.” There are many activities in ecotourism in Capurganá through the plethora of ecotourism areas within and surrounding the town. La Coquerita is a coastal nature reserve offering access to a stunning natural pool. A hike through the shallow rivers and jungle allows the observance of bustling wildlife and lush flora. Often times the accommodations in Capurganá provide a local tour guide to help build environmental and cultural awareness along the trip. Some private sector businesses even build their values around ecotourism and nature tourism concepts. Casa Galú boutique hotel seeks to provide meaningful experiences to their guests by preserving its natural and wildlife surroundings. They inspire responsible interactions with its pristine setting through low impact facilities and respectful wildlife observance.

Conflict Zones: a difficult history, current opportunities, and a bright future

Many of us know about Colombia’s history of war and forced displacement. But as peace has spread over the recent decade, Colombia is making a new name for itself. “Make Tours, Not War” is the slogan of Colombian tour operator Impulse Travel. Building off of the socio-cultural development aspect of sustainable, nature-based tourism, Impulse Travel is “writing a new history – one of peace, resilience and hope.” Watch this short video displaying how they use “the power of travel to create a peace movement through tours.”

Capurganá is located in the Chocó department and Acandí municipality. The Colombian government’s website on regional improvement strategies has designated the Acandí municipality as 1 of 12 former (in the past) conflict zones within the Chocó department. It can take many years for former conflict zones to recover post-conflict, and this initiative will put various strategies in place for the betterment of the local economies, environment and socio-cultural development. Nature tourism is the perfect tool to achieve this in Capurganá. If it can be more widely taught and properly executed then it will generate income, conserve biodiversity, and reduce harmful land-use changes.

Solimar International has worked in several regions that have seen conflict, including the department of Chocó in Colombia. Check out Solimar’s approach to addressing tourism challenges in conflict zones, particularly through stakeholder engagement, organizational structuring and strategic marketing.

Effective Education and Strategic Planning for Nature Tourism Benefits

By now, we know that Capurganá has an abundance of natural wealth, with great value to both the local community and travelers. But that is not to say it is always properly utilized, appreciated, or even recognized by locals and visitors alike. In Capurganá, education on the benefits of nature tourism may just be the number one need to properly implement these concepts. Through research, education, planning and monitoring, nature tourism development strategies “can be an effective tool for stimulating economic growth, alleviating poverty, conserving biodiversity, preserving culture and traditions, and creating employment opportunities for local communities,” as stated by Solimar International’s strategic planning approach. Of course, it is not solely up to the local communities in destinations like Capurganá to uphold the concepts of sustainable, nature tourism. The travelers must be educated as well. To that end, the nonprofit organization RISE Travel Institute’s mission is to inspire responsible, impactful, sustainable and ethical travel through traveler-focused, online educational courses that cover topics such as biodiversity conservation, animals in tourism, inclusivity, and much more.

Tayrona National Park in Colombia is — Tayrona National Park, Colombia

A major opportunity to build sustainable, nature-based tourism development in Capurganá comes from capacity building programs. In remote destinations, access to adequate resources for proper training can be a challenge. Solimar International describes their successes in workforce development trainings in Colombia’s Chocó department, near the Utría National Park. Other National Parks in Colombia also provide a great example of structured organizations that implement strategic plans and monitor actions for biodiversity conservation, negative land use changes, and improving local livelihoods.

Capurganá currently has a handful of individual people and private companies that work towards responsible environmental action and to improve local culture. However, it lacks the formal organizational structure with proper authoritative figures for effective implementation and monitoring. Capurganá could greatly benefit from a structured Community Based Organization to engage and empower destination stakeholders for strategic, nature tourism planning. As shown in Solimar International’s blog on community-based tourism, this is an extremely effective and customizable tool. Take the Jamaica Community Experiences project for examples on community tourism branding, training and product development. Another valuable tool is Solimar International’s courses on Destination Management Organization (DMO) Development, where they teach DMO stakeholders how to responsibly manage and market tourism within their destination.

Conclusion: From Local to National Opportunity

Capurganá, Colombia’s high level of natural wealth is a prime opportunity to build on the concept of nature tourism. To improve its competitiveness and long-term sustainable tourism development plan in order to generate income, conserve biodiversity, reduce land-use change and build a stronger community. As the country of Colombia seeks to position itself more competitively in the nature tourism industry, small communities like Capurganá could benefit immensely from joining the movement.

Want to learn how to help your destination or community reach its sustainable tourism development goals? Check out these resources on Solimar’s website, or contact us for more info!

WE DEVELOP, MANAGE, AND MARKET SUSTAINABLE TOURISM DESTINATIONS

Tag: tourism