Photo courtesy of Zane Hartog, a peace corps armenia volunteer. Hiking in Lori Marz, Armenia

Armenia Sustainable Tourism: a Community-Based Tourism Case Study

Written by Zane Hartog on November 23, 2021. Posted in Uncategorized.

Tourism Unique Center. really cool TUC campsite in the mountains showing the vast potential that Armenia's sustainable tourism industry has — Photo courtesy of Tourism Unique Center. TUC campsite.

As most expert travelers know, it is difficult to find an immersive, cultural experience in regions away from large population centers. In the Lori region of Northern Armenia, the NGO Center has created the Tourism Unique Center, known as TUC (ՏՈւԿ), which allows tourists to learn and play while benefiting the local village community in Dsegh through economic development and poverty alleviation. TUC capitalizes on local knowledge, cultural sites, and a breathtaking environment to provide their guests with a travel story that will last a lifetime. It is one of the best examples of the country’s community-based tourism, showing that Armenia’s sustainable tourism potential is endless.

The Lori region of Armenia lies directly between the Armenian capital of Yerevan and Georgia’s capital, Tbilisi. Envoy Hostels, who operate locations in both cities, claim 70% of travelers visit both countries during their trip to this area of the world. In creating TUC, the NGO Center took note of their prime location and unique resources when envisioning a space to give foreigners an enchanting, hands-on travel experience. Learn more about why Armenia’s tourism industry.

Why visit Armenia?

Mount Ararat from the top of Cascade - an excellent opportunity to grow Armenia's sustainable tourism — Photo courtesy of Johnathan Stefanick. Mount Ararat from the top of Cascade.

In 2018, The Economist named Armenia its “Country of the Year.” The same year, the late Anthony Bourdain did an episode of Parts Unknown featuring Armenia as a burgeoning destination with a distinctive culture, mouthwatering cuisine, and riveting history. In a single day, a traveler can visit the first Christian church in the world, ride the longest ropeway in the world, and drink wine from a region whose production stretches back nearly 6000 years. This is all in addition to incredible views of Mount Ararat, where Noah’s Ark came to rest, Lake Sevan, one of the largest freshwater alpine lakes in Eurasia, and Yerevan, a bustling capital offering extraordinary impressions around every corner. With all these incredible offerings, it is easy to understand why Armenian tourism is rapidly attracting international tourists.

Tourism Unique Center

TUC was an idea born out of the NGO Center, a prominent conglomeration of civil society outlets located across Armenia. The goal was to increase exposure to the region, while ensuring that local communities benefited from their own knowledge and land. TUC started small and slowly grew its exposure within the country until year three, when the all-inclusive campsite was able to host over 1000 visitors from all over the world in just a single summer.

Community Involvement in Armenian Sustainable Tourism

TUC is located in the village of Dsegh, which is also the birthplace of Armenia’s national poet Hovhannes Tumanyan. The community has historically rallied around the sense of pride this brings, and TUC provides the opportunity to reach a larger and more international base. All of TUC’s operations are run by locals who provide upkeep, excursions, and masterclasses on Armenian cultural practices. The community is involved in decision making as TUC continues to flourish in the tourism sector.

TUC has created the infrastructure necessary to host domestic groups seeking to reconnect with traditional rural Armenian life. Corporate retreats and school field trips use the space and resources to come together. Weddings and festivals are often hosted by the organization as well. TUC, while aiming to promote identity and tourism, has created a bastion of community development that serves to benefit all stakeholders.

Photo courtesy of Tourism Unique Center (TUC). View of Dsegh from above, an amazing landscape filled with amazing potential for tourism development in Armenia — Photo courtesy of Tourism Unique Center (TUC). View of Dsegh from above.

TUC’s Travel and Tourism Experiences

TUC offers guests a plethora of experiential opportunities to participate in during their stay. Local experts serve as the guides or organizers for these outings and can range from cheese-making to hiking. Festivals are numerous in summertime to commemorate certain harvest cycles or to just have a great time. Other adventures guests can participate in are:

Gastro-masterclasses in local cuisine. The most popular are the world renown cheesemaking, lavash baking, and khorovats (Armenian barbeque)
Armenian games
Rafting and fishing
Horseback riding
Hiking to historical sites nearby
Traditional dance (Kochari) lessons
And festivals!

Photo courtesy of Tourism Unique Center (TUC). Cheesemaking process preserving local culture - Armenia's regenerative tourism — Photo courtesy of Tourism Unique Center (TUC). Cheesemaking process.

Armenia Sustainable Tourism Destinations Nearby

TUC can also be used as a jumping off point to explore other destinations nearby. Dsegh is located at the top of the Debet Canyon, a massive cavern that stretches for miles and is tucked between the rolling Caucus foothills. Haghpat and Sanahin monasteries, UNESCO World Heritage Sites, are just a quick drive or hike away. The Mikoyan Museum, which honors brothers Anastas and Artyom Mikoyan who invented the Soviet MiG fighter jets used in World War II, is also a must visit, as it boasts one of the only full size planes still constructed today!

Just a short walk from TUC is the Children of Armenia Fund’s (COAF) Smart Center. I describe it as a spaceship in the middle of a village. This educational space serves people of all ages in the surrounding communities by offering programming on everything from guitar classes to computer coding. The COAF Smart Center is an inspiring feat of community investment and offers regularly scheduled tours to learn more about their work.

Photo courtesy of Aram Atyan. COAF Smart Center in rural Armenia as a visitor center for visitors to Northern Armenia — Photo courtesy of Aram Atyan. COAF Smart Center.

Spitak is a small township located in the Lori region and was the epicenter of the 1988 earthquake that devastated northern Armenia. Many lives were lost and changed forever by the event. The response to this catastrophe was historical, as then former U.S. President George H.W. Bush sent his son Jeb to assist in the effort. This was also the first time the Soviet Union accepted western aid, as it dealt with the crisis and its aftermath. Many memorials can be seen throughout the town, and some of the devastation remains until this day (an opportunity for sustainable development).

Vanadzor is Armenia’s third largest city and lies approximately 30 minutes away. Formerly known as Kirovakan, this city features incredible Soviet architecture and a massive decorated main square. Vanadzor is known as the hub of Armenia’s rock and roll culture. Bands like Lav Eli, Rozen Tal, and Clocker were all formed here. Even Serj Tankian, the lead singer of System of a Down, has familial ties to Vanadzor.

See you in Dsegh!

TUC is an excellent example of destination management and effective strategic planning. The stakeholders identified the site’s unique characteristics and have capitalized on them in a tourism strategy benefiting all involved. The next time you find yourself in Northern Armenia, take the chance to check it out. The number of visitors leaving with unbeatable new memories is growing – don’t miss out.

To learn more about Solimar International’s projects in Armenia or our resources on destination management, please visit solimarinternational.com.

visit Souther Tanzania, Africa's best travel secrets Solimar International

Southern Tanzania is one of Africa’s Best Travel Secrets

Written by Cate Enrooth on November 16, 2021. Posted in Uncategorized.

Less than 1% of travelers to Tanzania venture to the country’s south… find out why skipping a visit to Southern Tanzania is a huge mistake

Despite its bountiful national parks, game reserves, and beautiful beaches, few visit Soutthern Tanzania. It is the least traveled part of Tanzania, but has so many hidden gems just waiting to be discovered. It is home to an astonishing range of wildlife, has incredible parks and offers stunning scenery. The southern part of Tanzania is on the Indian Ocean coastline, offering tourists relaxing beach destinations and an array of marine wildlife. Southern Tanzania is an unforgettable getaway for those who have an adventurous side and want to see a destination unlike no other. Here is a list of five reasons why Southern Tanzania is the best place to get off the beaten path:

1. Massive National Parks home to hundreds of animal species

A resting lion in Nyerere National Park, Southern Tanzania

Southern Tanzania is home to a diverse range of wildlife and parks, and is gaining a reputation as one of the best places to safari in Africa. Two of Southern Tanzania’s most popular parks are Nyerere National Park and Ruaha National Park. Nyerere National Park has the reputation as Africa’s best wildlife sanctuary, and is inhabited by over one million animals. Here you can find the world’s biggest elephant and wild dog populations, whilst enjoying views of the expansive scenery. Ruaha National Park is the second largest wildlife sanctuary in the country, holding a massive population of big game and birds. Here you can see the popular sand rivers providing water to the animals that inhabit the area. On safari you are sure to see gazelles taking a sip from the river, and who knows, maybe even four of the big five – African leopards, African lions, Cape buffalo, and African elephants. Both parks are off the beaten track destinations anyone should visit for a once-in-a-lifetime experience.

Lilac Breasted Roller, a beautiful bird that is a favorite among visitors to Southern Tanzania

2. Pristine hidden beaches and marine life

Pristine beach and water of Mafia Island in Southern Tanzania — Pristine beach and water of Mafia Island. Photo courtesy of Travel Weekly

Southern Tanzania is home to many hidden beach getaways along the Indian Ocean coastline. The beaches are perfect for those looking for adventures off the beaten path, preferably in the water. Their astonishing coral reefs make scuba diving and snorkeling a favorite among those who love the ocean. One beautiful beach destination is Mafia Island, a must-see location just off the coast of Southern Tanzania. The island is the premier diving, snorkeling, and fishing destination in the country. The striking reefs that follow along the shore line are made up of 50 species of coral and are inhabited by over 400 species of fish, making for beautiful scenery and an array of colors while snorkeling and diving. The main wildlife attractions found on and around the island are the whale sharks and sea turtles. Mafia Island is also home to Tanzania’s first marine wildlife center. Another wondrous place to go diving is in Mikindani, close to the border with Mozambique.

Swimming with whale sharks Mafia Island, Southern Tanzania — Swimming with whale sharks Mafia Island

3. Southern Tanzania’s tourism is focused around sustainability

Photo courtesy of the World Bank Group. Showcases how management of sustainable techniques can get rivers flowing again.

The African Wildlife Foundation is dedicated to implementing sustainable techniques in Tanzanian tourism, and has been implementing the Sustainability and Inclusion Strategy for Growth Corridors in Africa (SUSTAIN) since 2015. The program aims to promote agriculture that is better suited for the landscape, whilst preventing the overuse of Tanzania’s land and resources. As a destination that has rarely been touched by tourists, it is extremely important that the health and wellness of both the environment and local communities are thought of first. With a vast array of wildlife preserves, the implementation of sustainable techniques in Tanzania is vital to ensure the future of the tourism economy. Tanzania is also home to a number of large desert environments, and therefore providing the environment with the right resources will help ensure that the rivers continue to flow each season.

4. Historical destinations that give tourists a glimpse of the past

Photo courtesy of National Geographic. Overview of the Kilwa ruins showcasing the vast ruins of the port city.

Along with all of the amazing wildlife Southern Tanzania has to offer, there are also some historical attractions off the beaten path that are must-sees. One of them is the ruined medieval port of Kilwa, which lies on Kilwa Kisiwani. This is a UNESCO World Heritage site, one of only two in all of Tanzania. Kilwa was the main port in a series of port cities that ran along the Swahili Coast. The city was well known for importing cotton, ceramics, Chinese porcelain, and silk, causing the city to grow in wealth. Today, the remaining structures of the Husuni Kubwa palace, Great Mosque, and the Gereza Fort make this ruined city a spectacular place to visit and learn about the history of the gold trade in Africa. The site also offers some impressive views over the Indian Ocean and some dreamy accommodation options.

5. Engage with Unique Traditional Cultures

There are seven regions in Southern Tanzania: the Iringa, Morogoro, Mbeya, Njombe, Rukwa, Ruvuma, and Songwe regions. Each region contains unique cultures and traditions, born from the tribes who have lived there for centuries. At each point of your visit, you can participate in cultural activities to interact with local people. Interact with the Makonde of Southeastern

Tanzania and buy intricate masks and wood carvings from the black bark of the mpingo tree. In the Ruvuma, you can watch the Mganda traditional dance where dancers adorn white outfits to perform. In the rainforest climate of Morogoro, learn from the Waluguru tribe, as they tell you about their matriarchal society and teach you traditional agricultural techniques. These are just three examples of the dozens of cultures in the region. Come and see for yourself!

Aerial shot of Iringa Town, the gateway to the South

Tourist destinations in Northern Tanzania like Serengeti, Zanzibar, Ngorongoro, and Mount Kilimanjaro get all of tourist attention while the gems of the South remain unvisited. There are so many amazing tourist opportunities within Southern Tanzania. There is an abundance of wildlife and reserves, and the actions that they are taking to ensure a sustainable future will make it a destination for tourists to visit for years to come. Take a leap of faith and explore this incredible place. You won’t be disappointed!

If you would like to learn more about Solimar International’s project in Southern Tanzania, check it out here. Keep up with Solimar – don’t forget to like us on Facebook and LinkedIn!

Tatras Mountains Polad - Sustainable tourism poland

Efforts to Boost Sustainable Tourism in Poland

Written by Damian Hanshew on October 28, 2021. Posted in Uncategorized.

Red, White, and New: Efforts to Boost Sustainable Tourism in Poland

Here at Solimar International, we work to increase and promote sustainable and regenerative tourism around the world. We know that every country has its own unique challenges in implementing effective sustainable tourism. Poland has had difficulties creating and maintaining long-term plans for prioritizing eco-friendly tourism. The Eastern European country ranked number 112 on the World Economic Forum regarding sustainable tourism and development in 2015. Despite this low ranking, Poland’s potential for sustainable tourism is endless. With several UNESCO-listed heritage sites and biospheres available, most limitations to Poland’s potential are created from failure by local governments to communicate and educate citizens about sustainable development. In this blog, we will cover what has changed in terms of new efforts to help shift this lagging sector, and the immese tourism potential Poland has to transform itself into a leading global destination.

Why Poland is Lagging in Sustainable Tourism

Before analyzing Poland’s direct control over its sustainability development, we must fully recognize the drawbacks of Poland’s history and tribulations caused by foreign control and influence over the region. One of the massive influences over Poland’s difficulty to regenerate to a healthier environment and tourism industry is the decades of Communist regime over the region that followed it’s Nazi occupation counterpart. Since the Communist regime and Nazi Occupation of Poland gave no breathing room for the country to have its own independence and development, the Communist regime squeezed out what little resources Poland had left. The communist regime heavily focused on shipbuilding and steel production, which ravaged nature within the region and destroyed much of the wildlife present, specifically within regions such as Katowice and Silesia. Poland’s GDP only started seeing consistent uptakes around 1995, which, given the timeline that several other non-communist-controlled economies and countries had to develop mutual plans for sustainable development, is a minuscule amount of time. Additionally, given the sheer amount of poviats (Polish counties), it is difficult to process communication and collaboration for sustainable development efforts, with several of them holding other respective interests. When retrospectively looking at a countries’ development and what their major concerns are, we must also be considerate towards their drawbacks and their need to rapidly recover and industrialize due to the major temporal sink they’ve experienced. Although Poland has much to improve upon and change within their priorities, constant decade-long occupation shifts the countries’ collective priority and desires until those are met, which is why sustainable tourism was lower on the proverbial ladder.

Gdańsk, 1988. Strike at the Lenin shipyard, photo: Chris Niedenthal / promotional materials

Poland’s New Efforts in Sustainable Tourism

Poland’s previously mentioned drawbacks do not, however, fully define its current attempts for change and a future outlook. As commonly known, Poland is part of the gargantuan EU, which grants its capabilities to focus on sustainable development on a larger and more assisted scale. Local and regional authorities across Europe have been pledging to work together to improve waste management and to make tourism more sustainable within their towns, with the city of Krakow being signed on the official charter. In specificity, this document will require these cities to “commit to reduce waste generation and improve waste management from tourists and tourism providers, including by promoting sustainable consumption”, with serious oversight by related authorities.

Part of a better path towards sustainable tourism is also a clear recognition of the faults made by that region, and current active changes towards those faults. Poland’s CO2 emissions are notoriously high, with its 2015 emissions equaling almost 9% of the EU’s total emissions. A large aggressor contributing to this statistic is Poland’s large use of coal and lignite still present in its electricity making. But, with new proposed technology and policy solutions entering the frame, such as the Polish National Energy Conservation Agency and the Poland Energy Policy Simulator, these policies will help pull Poland out of its costly energy sinkhole. When progression within the reduction of unhealthy energy consumption is made, the sustainable tourism sector will be exponentially easier to maintain and create. Waste reduced and cleaner tourist attractions will help create a better traveling cycle in the first place!

Poland’s Vast Sustainable Tourism Potential

Image Provided by the Polish Tourism Organisation. These are Wooden Tserkvas that could be a hope for growth in Poland's sustainable tourism — Wooden Tserkvas

How is it possible to consider the possibilities of tourism without envisioning what the country has to offer? Poland has a large variety of UNESCO sites that are listed on the Polish Tourism Organization website, including the multiple cultural attractions such as the Wooden Tserkvas (shown above) to the Malbork Castle! Poland also houses arguably the most important piece of history remaining from the second World War, with Auschwitz-Birkenau being built on Polish land by the Nazis. Poland also has a large amount of biosphere reserves to complement, with the famous Tatras, Babia Gora and Tuchola forest as popular tourist choices. Common sense dictates how tourist potential is actualized when people realize and highly anticipate going to that location, and Poland’s locations do just that. For everyone who values nature, history, and significant cultural locations, Poland is exactly the place.

Babia Gora, photo taken by Dawid Bernard showing beautiful mountains and potential for Poland's sustainable tourism — Babia Gora, photo taken by Dawid Bernard

Tuchola Forest, taken by Unique Poland-Discover Beauty

slovenia sustainable tourism: view of lake bled

7 Reasons Why Slovenia is one of the Leading Sustainable Tourism Destinations

Written by Stephanie Gerson on October 1, 2021. Posted in Uncategorized.

Learn about sustainable tourism in Slovenia, Europe’s hidden gem

Here at Solimar, we pride ourselves on being experts in sustainable tourism. We’ve consulted with destinations on their tourism strategies all across the world, from distant Nepal to Timor-Leste to local West Virginia. So, when we say that a country has excelled at integrating sustainable tourism principles, we mean it. To show their commitment, Slovenia developed their national tourism strategy that coincides with the UN’s Sustainable Development Goals.

Most people may not know Slovenia apart from the picturesque Lake Bled, surrounded by the Julian Alps. It is already popular with outdoor adventure travelers, looking to hike or white water raft. It recently has turned into a destination that is perfect for anyone who wants to see nature, as well as cities without over-tourism. In 2016, the Slovenian Tourist Board implemented a program where they provide a 5-star experience while ensuring the health and growth of the local economies, communities, and environment. Here are some reasons why Slovenia is one of the leading sustainable tourism destinations:

1. Its capital, Ljubljana, has a car-free area

The city has redesigned its center to allow for pedestrian friendly movement. Only delivery cars are allowed in the area in the early morning hours. The city blocks are covered in green spaces to explore, while the artisanal pavement itself is aesthetically pleasing. The numerous footbridges crossing the river connect from one public space to the next. If you need to get somewhere quickly, they offer electric carts that can shuttle you around. One of their biggest squares is completely free of vehicles and offers a space for concerts and events. Ljubljana truly is a walker’s paradise.

2. Slovenians understand the modern-day traveler

Slow travel is the new travel trend and Slovenia gets it. In fact, they prefer it. They want you to come and stay awhile. Smell the fresh mountain air of the Julian Alps, swim in Lake Bled, explore the miles of underground caves, get to know the locals, eat the food (all the food!). There is no excuse to make Slovenia a quick trip

3. Slovenia has implemented their own certification program, insuring unity within the country

The Green Scheme of Slovenia Tourism is a tool and a certificate program designed by the Slovenia Tourism Board to help even the smallest tourist organization be more sustainable. They offer training and promotions to hotels, tour guides, destinations and interest sites. In order to be verified and obtain a Green Label, the destination or business must meet the Green Destinations Standard criteria. They can also present a similar internationally recognized label, like GoodPlace, another Slovenian company. What is the benefit of all these certifications and labels? By following certain criteria, set up and recognized by the international community, gives credibility to the applicants. Slovenia, setting up their own certification program creates unity and understanding within their own country. Showing that everyone is in it together.

4. National Geographic also agrees about sustainable tourism in Slovenia!

National Geographic recognizes that Slovenia is pretty special, declaring them the World’s Most Sustainable Country in 2017. This award is part of National Geographic’s World Legacy Awards, given at ITB, awarding companies and destinations who are driving the most positive change within the tourism sector. If this isn’t enough, the EU also recognized Ljubljana as Europe’s Greenest Capital in 2016.

Image from Garden Village Bled website, an eco-lodge dedicated to sustainability

5. With 59 cities and 83 accommodations certified as green, you can’t go wrong where you end up

If you want to explore cobbled stone streets in old cities or get lost in a tiny mountain town, they’ve made sure each place is welcoming to any type of traveler. The best part is finding the right accommodation, whether that’s a new sustainable hotel or an eco-lodge with tree houses and glamping tents perfect for families.

Picture of the bright turquoise Soca River in the Julian Alps. Showcasing the natural beauty of Slovenia. Photo by author, Stephanie Gerson

6. The mountains are open and easy to get to, and the cities aren’t crowded

You don’t have to worry about over tourism or long lines in Slovenia. The mountains are green and gorgeous with bright blue rivers roaring in the valleys. It’s outdoorsy without being too rugged, unless you want it to be. Slovenia offers numerous travel experiences that one wouldn’t expect in this small country.

Picture of Soteska Vintgar, a wooden walkway along the Radovna River in a breathtaking gorge. Photo by author, Stephanie Gerson

7. They are the start of regenerative tourism, without knowing it.

Their tourism strategy is more cyclical rather than linear, using tourism as a means to help and rejuvenate the destinations. The idea is for the traveler to leave the place better than when they came. Because sustainable tourism has been implemented into so many aspects of Slovenia’s way of life, it’s straightforward for the traveler to be another part in the cycle as well. From making sure that buildings are LEED certified, to getting the best certified tour guides, and restaurants using local ingredients, all helps to ensure that the place can be lived in by locals and visited for generations to come. It sounds like a lot but when a tourism board has a partnership with the government as well as the citizens, it makes it much easier for the traveler to be more aware of their impact, both good and bad.

If you would like to know more about how to implement a sustainable tourism strategy where you live or for your business please contact us here. Or if you’re a destination, looking to enhance your DMO, take our course at https://institute.solimarinternational.com.

World Tourism Day 2021: Tourism for Inclusive Growth

Written by Hayden Hamilton on September 27, 2021. Posted in Uncategorized.

World Tourism Day is here! Communities in destinations around the world are finding ways to celebrate both virtually and in person. The 2021 theme chosen by the World Tourism Organization is “Tourism for Inclusive Growth”. In this blog post, We’ll explore the origins of World Tourism Day, and the goals being set for the future.

What is World Tourism Day?

World Tourism Day is a day where professionals and organizations in the industry focus on a single topic that’s been designated by the United Nations World Tourism Organization (UNWTO). This year, the theme encourages tourism stakeholders to engage in practices of equality in growth. Tourism, as many other economic sectors, has been devastated by the COVID-19 pandemic. Some estimate that around 4 trillion dollars could be lost in the global economy from the tourism industry alone. As countries fight to contain and move past variants of the virus and their implications, the tourism industry is setting their sights on recovery.

For 2021, the UNWTO decided to emphasize that in this growth we must not forget the most vulnerable and underserved communities. Tourism for inclusive growth is an idea that promises a helping hand to the communities and people hurt most by actions of the past.

When is this day celebrated and why?

Every year on 27th September. The UNWTO came up with the idea of World Tourism day in 1979. The first commemorative year was 1980, and the date was chosen to coincide with the adoption of UNWTO standards. Since then, it has been held on the anniversary of the adoption, September 27th, which marks the end of peak tourism season in the northern hemisphere, and the beginning of the peak in the southern hemisphere.

Major themes from past years

A new theme is chosen carefully for this special day every year. The inaugural year held the theme: “Tourism’s contribution to the preservation of cultural heritage and peace and mutual understanding.” Tourism is a vessel for cultural preservation. This is done not only with economic incentives, but also through social interest and call for conservation. An example of this principle can be seen in Solimar’s 2017 work in Sri Lanka, where we helped diversify attractions and capacities in the area to help enrich the experiences for both tourists and citizens.

The year 2000 focused on Chile, and the theme, “Tourism: preserving world heritage for the new millennium.” Here we get another hint of that first year’s cultural preservation, and with good reason! Chile has had a stressful recent history with political unrest and biological shocks that come with tourism entering untouched environments. Only through working towards the UN’s sustainable development goals, and holding an emphasis on biocultural conservation, can we have a chance at protecting this natural stronghold? Plenty of work is still yet to come.

World Tourism Day’s 30th anniversary, 2020, explored the theme “Tourism and Rural Development.” The focus was on tourism’s ability to affect the economic sectors of communities around the world in outlying areas. That principle became especially significant following the COVID restrictions and social consequences that ensued. Rural areas gave weary travelers not only space to socially-distance themselves, but it also provided a much needed connection to the natural world after months of lock down in our homes.

Inclusive Growth in International Communities

Attention must be paid to bolstering and supporting smaller communities and destinations around the world that may not have the same level of stability as others. Social, cultural, and political aspects must be addressed to create inclusive societies through sustainable tourism. A fascinating commemoration of this day is Nepal reopening to foreign travel. Many people anticipate the country to relax restrictions and welcome tourists back to their majestic Himalayan landscapes. In the midst of a major border conflict with India, and having been hit hard by two lockdowns, Nepal looks forward to a chance of economic relief through an influx of foreign tourist dollars and cash flow.

Celebrations of World Tourism Day 2021

World Tourism Day in Opatija, Croatia

A three-day World Tourism Day celebration took place in Opatija to commemorate the successful summer of tourism in the Kvarner Bay. Historical and cultural walks were organized through the city to offer an intimate view of Croatia’s past. The Tourist Board of Opatija also planned an array of events and concerts to promote the cultural, political, and economic values of tourism in Croatia.

World Tourism Day in Abuja, Nigeria

“36 Destinations Nigeria”, a tourism marketplace event, has been planned in line with World Tourism Day. The event is open to bloggers, tour guides, government officials, and other stakeholders. The aim is to widen Nigeria’s opportunities for all communities, and in line with this year’s theme, especially the communities that suffered most during COVID.

Future of Global Tourism Towards a Sustainable Future

Each year, the UNWTO attempts to find new important milestones in world tourism to celebrate. As aforesaid, the theme has continued to change and shift through the years, but the general ideas hold the same:

Tourism is a tool to be used in the preservation of biocultural heritage around the world.
Tourism is an ever growing industry that, like others, needs to focus on sustainable practices to save special places, but and make tourists enjoy them all the more.
Tourism creates benefits that need to be felt equally among communities both big and small around the world.

UNWTO holds to their values of the 2030 agenda for sustainable tourism, by expecting that future growth places innovation and sustainability at the forefront of our thoughts as an industry. They even go as far as to say it will be our, “new normal”. With any hope, that will certainly hold to be true.

Interested in learning more about local players in the tourism industry? Check out Solimar’s online courses on Destination Management Organizations (DMOs) and the roles they play.

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