The basis of any successful marketing strategy is an inspiring brand that speaks to the specific key drivers of the target market. With all of the diversity of niche and source markets, knowing and understanding who to target and how to target them is vital to success. Tourism brands, whether related to a single business or entire destinations, communicate an important message to potential visitors. The ancient histories of Egypt, the romance of Paris, and the cultural richness of India, are all defined and communicated through brands, promoting the strengths and advantages of the destination. The brand creates the first impression that will inspire further exploration by the consumer.
Solimar International creates strong tourism branding strategies for tourism businesses and destinations based on strategic positioning for the target consumer. With its market researchers and creative team, Solimar works with its clients to tell a story through images and ideas that answer the particular demands of potential clients. Our tourism branding process uses market and competitive analysis, image audits and the development of key messaging to create a powerful sense of place. The end result is a brand that speaks to potential clients through design and messaging that meet both the needs and dreams of the traveller.
What to Expect
- Destination Brand Research– Your brand is more than a logo and a tagline. It’s the composite perception that visitors have about the place. Solimar will conduct research to understand the perception among target markets through our partnership with world class tourism research institutions.
- Brand Profile Development– Solimar will use rich local engagement to capture the values and promise of the place – both for travelers and residents. What does the place stand for? How will it change a visitor’s life? We’ll help build a unified story that highlights the best your place has to offer, and create a strategy for communicating it.
- Brand Management Action Plan– Once your brand is developed, Solimar will create an action plan for becoming the place that your visitors want and your residents deserve. Through this process we will work with you to identify the public outreach, training, local investment, and system-wide coordination necessary to engage and effectively communicate the brand.
